The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Aluisius Hery PRATONO; Ruswiati Surya SAPUTRA; Jatie K. PUDJİBUDOJO

Makale detayları

The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Yazarlar:

Aluisius Hery PRATONO | Ruswiati Surya SAPUTRA | Jatie K. PUDJİBUDOJO

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Journal of Economics and Financial Issues 2016 Vol.6 Issue 7, pp.47-50

Belge Tipi:

Makale

Yayın Tarihi:

9/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000812318

Sıklık:

İki Aylık

eISSN:

2146-4138

Özet:

 

This study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance.  This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis (Gesca) with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product development, and marketing communication. The result indicates the social capital and marketing capability provide complementary effect to the firm performance.

Makale detayları

The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Yazarlar: Aluisius Hery PRATONO | Ruswiati Surya SAPUTRA | Jatie K. PUDJİBUDOJO

Yayıncı: İlhan ÖZTÜRK

Dergi: International Journal of Economics and Financial Issues 2016 Vol.6 Issue 7, pp.47-50

Belge Tipi: Makale

Yayın Tarihi: 9/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000812318

Sıklık: İki Aylık

eISSN: 2146-4138

Sayı

Yazarlar:

Aluisius Hery PRATONO | Ruswiati Surya SAPUTRA | Jatie K. PUDJİBUDOJO

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Journal of Economics and Financial Issues 2016 Vol.6 Issue 7, pp.47-50

Belge Tipi:

Makale

Yayın Tarihi:

9/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000812318

Sıklık:

İki Aylık

eISSN:

2146-4138