Determinants of customers’ intention to adopt last mile-attended service points

Bengü Sevil Oflaç; Seda Özcan

Makale detayları

Determinants of customers’ intention to adopt last mile-attended service points

Yazarlar:

Bengü Sevil Oflaç | Seda Özcan

Yayıncı:

Istanbul University

Ana Başlıklar:

Business Administration

Dergi:

Istanbul Business Research Vol.54 Issue 2, pp.214-231

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001356315

pISSN:

2630-5488

Anahtar kelimeler:

Özet:

 This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and environmental concerns on attended service point ASP adoption. Survey data were collected from 299 consumers. We used the structural equation modeling approach by using AMOS software for data analysis. The results indicate that hedonic values associated with ASPs, last-mile incentives, and online shopping delivery risk are critical and positively affect customer attitudes, which turn into intentions toward ASPs. From a managerial perspective, this research offers several insights into e-commerce and logistics service provider companies ASP penetration strategies in emerging markets. This study contributes to the academic body of knowledge by enriching the literature on the ASP model in last-mile delivery and investigating the determinants that impact consumers attitudes and intentions to use ASPs in an emerging market context.

 This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and environmental concerns on attended service point ASP adoption. Survey data were collected from 299 consumers. We used the structural equation modeling approach by using AMOS software for data analysis. The results indicate that hedonic values associated with ASPs, last-mile incentives, and online shopping delivery risk are critical and positively affect customer attitudes, which turn into intentions toward ASPs. From a managerial perspective, this research offers several insights into e-commerce and logistics service provider companies ASP penetration strategies in emerging markets. This study contributes to the academic body of knowledge by enriching the literature on the ASP model in last-mile delivery and investigating the determinants that impact consumers attitudes and intentions to use ASPs in an emerging market context.

 This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and environmental concerns on attended service point ASP adoption. Survey data were collected from 299 consumers. We used the structural equation modeling approach by using AMOS software for data analysis. The results indicate that hedonic values associated with ASPs, last-mile incentives, and online shopping delivery risk are critical and positively affect customer attitudes, which turn into intentions toward ASPs. From a managerial perspective, this research offers several insights into e-commerce and logistics service provider companies ASP penetration strategies in emerging markets. This study contributes to the academic body of knowledge by enriching the literature on the ASP model in last-mile delivery and investigating the determinants that impact consumers attitudes and intentions to use ASPs in an emerging market context.

 This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and environmental concerns on attended service point ASP adoption. Survey data were collected from 299 consumers. We used the structural equation modeling approach by using AMOS software for data analysis. The results indicate that hedonic values associated with ASPs, last-mile incentives, and online shopping delivery risk are critical and positively affect customer attitudes, which turn into intentions toward ASPs. From a managerial perspective, this research offers several insights into e-commerce and logistics service provider companies ASP penetration strategies in emerging markets. This study contributes to the academic body of knowledge by enriching the literature on the ASP model in last-mile delivery and investigating the determinants that impact consumers attitudes and intentions to use ASPs in an emerging market context.

Makale detayları

Determinants of customers’ intention to adopt last mile-attended service points

Yazarlar:

Bengü Sevil Oflaç | Seda Özcan

Yayıncı:

Istanbul University

Ana Başlıklar:

Business Administration

Dergi:

Istanbul Business Research Vol.54 Issue 2, pp.214-231

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001356315

pISSN:

2630-5488

Last-mile delivery

Attended service points

Hedonic value

Utilitarian value

Online shopping risk

Sayı

Makale detayları

Determinants of customers’ intention to adopt last mile-attended service points

Yazarlar: Bengü Sevil Oflaç | Seda Özcan

Yayıncı: Istanbul University

Ana Başlıklar: Business Administration

Dergi: Istanbul Business Research Vol.54 Issue 2, pp.214-231

Belge Tipi: Makale

Yayın Tarihi: 8/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001356315

pISSN: 2630-5488

Last-mile delivery

Attended service points

Hedonic value

Utilitarian value

Online shopping risk

Sayı

Yazarlar:

Bengü Sevil Oflaç | Seda Özcan

Yayıncı:

Istanbul University

Ana Başlıklar:

Business Administration

Dergi:

Istanbul Business Research Vol.54 Issue 2, pp.214-231

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001356315

pISSN:

2630-5488