CENTRAL FIGURES OF SPORTS MARKET IN TURKEY: THREE BIGGEST AND THEIR MARKETING OPERATIONS

Hakan KATIRCI

Makale detayları

CENTRAL FIGURES OF SPORTS MARKET IN TURKEY: THREE BIGGEST AND THEIR MARKETING OPERATIONS

Yazarlar:

Hakan KATIRCI

Yayıncı:

Pamukkale University

Dergi:

Pamukkale Journal of Sport Sciences 2011 Vol.2 Issue 2, pp.28-40

Belge Tipi:

Makale

Yayın Tarihi:

5/2011

Belge Dili:

İngilizce

Document ID (Org No.):

2000569095

Sıklık:

Üç Yıllık

eISSN:

1309-0356

Özet:

 


Nowadays professional sports have emerged as an industry and football industry is an important part of sport industry. A quick glance at football in Turkey will reveal that the football industry has developed rapidly after 1980’s. Turkish football revenues have reached 342 million € in 2008-2009 football season and took place in the top ten in European football revenues. Istanbul clubs (Beşiktaş GK, Fenerbahçe SC, and Galatasaray SC), as called Three Biggest, have received a significant portion of these revenues. 

The basic aim of this paper is to examine Turkish football market, especially Beşiktaş Gymnastic Club, Fenerbahçe Sport Club, and Galatasaray Sport Club’s (as called Three Biggest) market share and their marketing operations. 

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Makale detayları

CENTRAL FIGURES OF SPORTS MARKET IN TURKEY: THREE BIGGEST AND THEIR MARKETING OPERATIONS

Yazarlar: Hakan KATIRCI

Yayıncı: Pamukkale University

Dergi: Pamukkale Journal of Sport Sciences 2011 Vol.2 Issue 2, pp.28-40

Belge Tipi: Makale

Yayın Tarihi: 5/2011

Belge Dili: İngilizce

Document ID (Org No.): 2000569095

Sıklık: Üç Yıllık

eISSN: 1309-0356

Sayı

Yazarlar:

Hakan KATIRCI

Yayıncı:

Pamukkale University

Dergi:

Pamukkale Journal of Sport Sciences 2011 Vol.2 Issue 2, pp.28-40

Belge Tipi:

Makale

Yayın Tarihi:

5/2011

Belge Dili:

İngilizce

Document ID (Org No.):

2000569095

Sıklık:

Üç Yıllık

eISSN:

1309-0356