A STUDY ON DETERMINING SHOPPING CHOICES AND LEVEL OF CUSTOMING SATISFACTION OF VISITORS COMING FROM MYTILENE TO AYVALIK

Gamze ÇOBAN; Cevdet AVCUKURT; Volkan ÖZBEK

doi:https://doi.org/10.18092/ijeas.81347

Makale detayları

A STUDY ON DETERMINING SHOPPING CHOICES AND LEVEL OF CUSTOMING SATISFACTION OF VISITORS COMING FROM MYTILENE TO AYVALIK

Yazarlar:

Gamze ÇOBAN | Cevdet AVCUKURT | Volkan ÖZBEK

Yayıncı:

Kenan ÇELİK

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Economics and Administrative Studies 2015 Issue 15, pp.247-268

Belge Tipi:

Makale

Yayın Tarihi:

6/2015

Belge Dili:

İngilizce

Document ID (Org No.):

2000642132

Sıklık:

Üç Aylık

eISSN:

1307-9859

pISSN:

1307-9832

DOI:

https://doi.org/10.18092/ijeas.81347

Özet:

 

The main object of this study is to determine what kind of goods Greek citizens residing in Mytilene buy when they come to Ayvalık and to test if demographic variables make any difference on good choice of the customers. In addition, they are aimed in this study to determine the level of shopping satisfaction in Ayvalık of tourists who compose of the sample of this study, and positive and negative aspects of Ayvalık according to sample of the study. The most important reason of why Greek citizens (residing in Mytilene) were preferred as the sample of the study is that almost all of foreign tourists visiting Ayvalık are Greek citizens. In order to achieve the aims of the study, initially related literature was reviewed and then a field research was implemented. The data of the study was collected by using face-to-face survey method, and survey was conducted in Ayvalık. A chi-square test was performed to detect the relationship between purchased goods and demographic factors (age, gender, income and occupation). The results of the analysis demonstrate significant relationships between purchased goods and gender, income and occupation. When the results of the analysis that was performed to identify the satisfaction levels of tourists visiting Ayvalık is inspected, they are seen that the lowest satisfaction levels are about store features, and foreign language proficiency and the highest satisfaction levels are about product range, and attitude of the staff.

 


 

 

JEL Sınıflandırması: L83, M31

A STUDY ON DETERMINING SHOPPING CHOICES AND LEVEL OF CUSTOMING SATISFACTION OF VISITORS COMING FROM MYTILENE TO AYVALIK

Abstract

 

Keywords: Tourism, Satisfaction, Souvenir,Destination, Ayvalık, Mytilene

JEL Classification: L83, M31

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Makale detayları

A STUDY ON DETERMINING SHOPPING CHOICES AND LEVEL OF CUSTOMING SATISFACTION OF VISITORS COMING FROM MYTILENE TO AYVALIK

Yazarlar: Gamze ÇOBAN | Cevdet AVCUKURT | Volkan ÖZBEK

Yayıncı: Kenan ÇELİK

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: International Journal of Economics and Administrative Studies 2015 Issue 15, pp.247-268

Belge Tipi: Makale

Yayın Tarihi: 6/2015

Belge Dili: İngilizce

Document ID (Org No.): 2000642132

Sıklık: Üç Aylık

eISSN: 1307-9859

pISSN: 1307-9832

DOI: https://doi.org/10.18092/ijeas.81347

Sayı

Yazarlar:

Gamze ÇOBAN | Cevdet AVCUKURT | Volkan ÖZBEK

Yayıncı:

Kenan ÇELİK

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Economics and Administrative Studies 2015 Issue 15, pp.247-268

Belge Tipi:

Makale

Yayın Tarihi:

6/2015

Belge Dili:

İngilizce

Document ID (Org No.):

2000642132

Sıklık:

Üç Aylık

eISSN:

1307-9859

pISSN:

1307-9832

DOI:

https://doi.org/10.18092/ijeas.81347