Exploring Smart Home Mobile Apps Market:  A Topic Modeling Approach to Mobile App Reviews

Fatih Pınarbaşı; Fatma Zeybek Pınarbaşı

Makale detayları

Exploring Smart Home Mobile Apps Market: A Topic Modeling Approach to Mobile App Reviews

Yazarlar:

Fatih Pınarbaşı | Fatma Zeybek Pınarbaşı

Yayıncı:

Ataturk University

Ana Başlıklar:

İşletme

Dergi:

Trends in Business and Economics Vol.39 Issue 4, pp.430-440

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001360137

pISSN:

2822-2652

Anahtar kelimeler:

Özet:

 Todays consumers have been experiencing new technologies in recent years with the intensive use of mobile devices and technology. Smart home technologies, one of the recent decades technologies, facilitate consumers home lives and create different research contexts for consumer research. Smart home technologies containing various devices and sensors can be used through mobile applications and consumer experience is crucial for understanding the marketplace. The study examining the context of smart home mobile apps aims to identify the topics covered in user reviews of smart home mobile apps. For this purpose, topic modeling methodology through BERTopic transformer-based model is employed in the study and 15.157 user reviews regarding 35 mobile apps in Google Play store are used as study sample. Individual topics detected in topic modeling are grouped into eight main topics brandmodel mention, feature, functionality, productsdevices, service experience, user experience, user feedback, user interface. The topics concluded in the study help understanding of smart home mobile apps market and the study extends the eWOM concept by smart home mobile applications context.

 Todays consumers have been experiencing new technologies in recent years with the intensive use of mobile devices and technology. Smart home technologies, one of the recent decades technologies, facilitate consumers home lives and create different research contexts for consumer research. Smart home technologies containing various devices and sensors can be used through mobile applications and consumer experience is crucial for understanding the marketplace. The study examining the context of smart home mobile apps aims to identify the topics covered in user reviews of smart home mobile apps. For this purpose, topic modeling methodology through BERTopic transformer-based model is employed in the study and 15.157 user reviews regarding 35 mobile apps in Google Play store are used as study sample. Individual topics detected in topic modeling are grouped into eight main topics brandmodel mention, feature, functionality, productsdevices, service experience, user experience, user feedback, user interface. The topics concluded in the study help understanding of smart home mobile apps market and the study extends the eWOM concept by smart home mobile applications context.

 Todays consumers have been experiencing new technologies in recent years with the intensive use of mobile devices and technology. Smart home technologies, one of the recent decades technologies, facilitate consumers home lives and create different research contexts for consumer research. Smart home technologies containing various devices and sensors can be used through mobile applications and consumer experience is crucial for understanding the marketplace. The study examining the context of smart home mobile apps aims to identify the topics covered in user reviews of smart home mobile apps. For this purpose, topic modeling methodology through BERTopic transformer-based model is employed in the study and 15.157 user reviews regarding 35 mobile apps in Google Play store are used as study sample. Individual topics detected in topic modeling are grouped into eight main topics brandmodel mention, feature, functionality, productsdevices, service experience, user experience, user feedback, user interface. The topics concluded in the study help understanding of smart home mobile apps market and the study extends the eWOM concept by smart home mobile applications context.

 Günümüz tüketicileri son yıllarda mobil cihazların ve teknolojinin yoğun kullanımıyla birlikte yeni teknolojilerle tanışmaktadır. Son on yılların teknolojilerinden biri olan akıllı ev teknolojileri, tüketicilerin ev yaşamlarını kolaylaştırmakta ve tüketici araştırmaları için farklı araştırma bağlamları oluşturmaktadır. Çeşitli cihaz ve sensörleri bünyesinde barındıran akıllı ev teknolojileri, mobil uygulamalar aracılığıyla kullanılabilmektedir ve tüketici deneyimi pazarı anlamak için büyük önem taşımaktadır. Akıllı ev mobil uygulamaları bağlamını inceleyen bu çalışma, akıllı ev mobil uygulamalarına ilişkin kullanıcı yorumlarında yer alan konuları keşfetmeyi amaçlamaktadır. Bu amaçla çalışmada BERTopic dönüştürücü tabanlı konu modelleme metodolojisi kullanılmış ve Google Play mağazasında 35 mobil uygulamayla ilgili yazılmış 15.157 kullanıcı yorumu çalışma örneklemi olarak kullanılmıştır. Konu modellemesinde tespit edilen tekli konular sekiz ana konu grubunda marka  model bahsi, özellik, işlevsellik, ürünler  cihazlar, hizmet deneyimi, kullanıcı deneyimi, kullanıcı geri bildirimi ve kullanıcı arayüzü toplanmıştır. Çalışmada tespit edilen konular, akıllı ev mobil uygulamaları pazarının anlaşılmasına yardımcı olmaktadır ve çalışma, elektronik kulaktan kulağa pazarlama kuramını akıllı ev mobil uygulamaları bağlamında genişletmektedir.

Makale detayları

Exploring Smart Home Mobile Apps Market: A Topic Modeling Approach to Mobile App Reviews

Yazarlar:

Fatih Pınarbaşı | Fatma Zeybek Pınarbaşı

Yayıncı:

Ataturk University

Ana Başlıklar:

İşletme

Dergi:

Trends in Business and Economics Vol.39 Issue 4, pp.430-440

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001360137

pISSN:

2822-2652

Smart home

Digital marketing

Mobile application

User reviews

Word of mouthAkıllı ev

Dijital pazarlama

Mobil uygulama

Kullanıcı değerlendirmeleri

Kulaktan kulağa pazarlama

Sayı

Makale detayları

Yazarlar: Fatih Pınarbaşı | Fatma Zeybek Pınarbaşı

Yayıncı: Ataturk University

Ana Başlıklar: İşletme

Dergi: Trends in Business and Economics Vol.39 Issue 4, pp.430-440

Belge Tipi: Makale

Yayın Tarihi: 10/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001360137

pISSN: 2822-2652

Sayı

Yazarlar:

Fatih Pınarbaşı | Fatma Zeybek Pınarbaşı

Yayıncı:

Ataturk University

Ana Başlıklar:

İşletme

Dergi:

Trends in Business and Economics Vol.39 Issue 4, pp.430-440

Belge Tipi:

Makale

Yayın Tarihi:

10/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001360137

pISSN:

2822-2652