Understanding of Consumption in Social Media: Shopping Practices of Individuals on Instagram

Lale Barçın Aka

Makale detayları

Understanding of Consumption in Social Media: Shopping Practices of Individuals on Instagram

Yazarlar:

Lale Barçın Aka

Yayıncı:

Mus Alparslan University

Ana Başlıklar:

Dijital Reklamcılık

Dergi:

Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Vol.12 Issue 1, pp.265-274

Belge Tipi:

Makale

Yayın Tarihi:

4/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001317032

pISSN:

2149-4622

Anahtar kelimeler:

Özet:

 With the introduction and development of new media into human life, individuals began to spend most of their time in social media platforms. Over time, it has changed many things from users communication processes to their perceptions and shopping practices. Instagram, the most widely used social media platform, has also changed a lot since its debut. From its first point of origin, photo sharing, Instagram has now turned into a preferred medium for shopping by individuals. In this study, Instagram platform, which is thought to shape consumption habits among social media platforms, is discussed. The study tried to determine how social media changes and transforms consumption habits with the example of shopping on Instagram. In the study, interviews were conducted with 10 Instagram users between the ages of 25-40 living in Izmir, using the in-depth interview technique. Looking at the results of the study, it was determined that education and income level were not determinants in Instagram shopping. Instagram has become the most used and shopping medium of recent times, and it has been found that this number is gradually increasing.

 With the introduction and development of new media into human life, individuals began to spend most of their time in social media platforms. Over time, it has changed many things from users communication processes to their perceptions and shopping practices. Instagram, the most widely used social media platform, has also changed a lot since its debut. From its first point of origin, photo sharing, Instagram has now turned into a preferred medium for shopping by individuals. In this study, Instagram platform, which is thought to shape consumption habits among social media platforms, is discussed. The study tried to determine how social media changes and transforms consumption habits with the example of shopping on Instagram. In the study, interviews were conducted with 10 Instagram users between the ages of 25-40 living in Izmir, using the in-depth interview technique. Looking at the results of the study, it was determined that education and income level were not determinants in Instagram shopping. Instagram has become the most used and shopping medium of recent times, and it has been found that this number is gradually increasing.

 With the introduction and development of new media into human life, individuals began to spend most of their time in social media platforms. Over time, it has changed many things from users communication processes to their perceptions and shopping practices. Instagram, the most widely used social media platform, has also changed a lot since its debut. From its first point of origin, photo sharing, Instagram has now turned into a preferred medium for shopping by individuals. In this study, Instagram platform, which is thought to shape consumption habits among social media platforms, is discussed. The study tried to determine how social media changes and transforms consumption habits with the example of shopping on Instagram. In the study, interviews were conducted with 10 Instagram users between the ages of 25-40 living in Izmir, using the in-depth interview technique. Looking at the results of the study, it was determined that education and income level were not determinants in Instagram shopping. Instagram has become the most used and shopping medium of recent times, and it has been found that this number is gradually increasing.

 Yeni medyanın insan hayatına girmesiyle ve gelişmesiyle beraber bireyler zamanının çoğunu sosyal medya ortamlarında geçirmeye başlamıştır. Zamanla kullanıcıların iletişim süreçlerinden algılarına, alışveriş pratiklerine kadar pek çok şeyi değiştirmiştir. Sosyal medya platformları arasında en çok kullanılan Instagramda ilk çıkışından bu yana birçok değişim göstermiştir. Instagram ilk çıkış noktası olan fotoğraf paylaşımından günümüze bireyler tarafından alışveriş için de tercih edilen bir mecraya dönüşmüştür. Bu çalışmada sosyal medya platformlardan tüketim alışkanlığına yön verdiği düşünülen Instagram platformu ele alınmaktadır. Çalışmada hedeflenen Instagramda yapılan alış-veriş örneği ile sosyal medyanın tüketim alışkanlarını nasıl değiştirdiği ve dönüştürdüğünü tespit edilmeye çalışılmıştır. Çalışmada derinlemesine görüşme tekniği kullanılarak İzmirde yaşayan 25-40 yaş aralığındaki 10 instagram kullanıcısı ile görüşmeler yapılmıştır. Çalışmanın sonucuna bakıldığında eğitim ve gelir düzeyinin Instagram alışverişlerinde belirleyici olmadığı tespit edilmiştir. Instagram son zamanların en çok kullanılan ve alışveriş yapılan mecrasına dönüşmüştür ve bu sayı gitgide arttığı bulgusuna ulaşılmıştır.

Makale detayları

Understanding of Consumption in Social Media: Shopping Practices of Individuals on Instagram

Yazarlar:

Lale Barçın Aka

Yayıncı:

Mus Alparslan University

Ana Başlıklar:

Dijital Reklamcılık

Dergi:

Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Vol.12 Issue 1, pp.265-274

Belge Tipi:

Makale

Yayın Tarihi:

4/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001317032

pISSN:

2149-4622

social media

instagram

shopping

consumptionsosyal medya

tüketim

instagram

alışveriş

Sayı

Makale detayları

Yazarlar: Lale Barçın Aka

Yayıncı: Mus Alparslan University

Ana Başlıklar: Dijital Reklamcılık

Dergi: Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Vol.12 Issue 1, pp.265-274

Belge Tipi: Makale

Yayın Tarihi: 4/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001317032

pISSN: 2149-4622

Sayı

Yazarlar:

Lale Barçın Aka

Yayıncı:

Mus Alparslan University

Ana Başlıklar:

Dijital Reklamcılık

Dergi:

Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Vol.12 Issue 1, pp.265-274

Belge Tipi:

Makale

Yayın Tarihi:

4/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001317032

pISSN:

2149-4622