THE RELATIONSHIP OF THE CORPORATE REPUTATION ATTRIBUTES THAT ACADEMICS ASCRIBE TO THEIR UNIVERSITIES WITH THEIR PERCEPTIONS OF CORPORATE REPUTATION AND PRESTIGE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Gizem Tulpar; Pınar Özer

Makale detayları

THE RELATIONSHIP OF THE CORPORATE REPUTATION ATTRIBUTES THAT ACADEMICS ASCRIBE TO THEIR UNIVERSITIES WITH THEIR PERCEPTIONS OF CORPORATE REPUTATION AND PRESTIGE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Yazarlar:

Gizem Tulpar | Pınar Özer

Yayıncı:

Ege University

Ana Başlıklar:

İşletme

Dergi:

Ege Akademik Bakış Dergisi Vol.25 Issue 2, pp.321-340

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001340116

pISSN:

1303-099X

Anahtar kelimeler:

Özet:

 The primary determinant of academics perceptions of reputation towards the institution they work for is the attributes possessed by the institution. Positive perceptions of reputation shaped by these attributes enhance academics behaviors that support the institution. The current study examines how the corporate reputation attributes ascribed to their institutions by academics working at state universities in Turkey are reflected in their perceptions of reputation and prestige and the effects of this on organizational citizenship behavior. The Corporate Reputation Attributes CRA measurement tool, developed specifically for culture and context, was used to test the determinants of reputation. According to the holistic research model that tests perceived corporate reputation with its antecedents and consequences, the partial mediating effect of perceived corporate reputation PCR and perceived organizational prestige POP was determined in the effect of the corporate reputation attributes CRA on organizational citizenship behavior OCB. Furthermore, multiple full mediating effects of perceived corporate reputation and organizational prestige were revealed.

 The primary determinant of academics perceptions of reputation towards the institution they work for is the attributes possessed by the institution. Positive perceptions of reputation shaped by these attributes enhance academics behaviors that support the institution. The current study examines how the corporate reputation attributes ascribed to their institutions by academics working at state universities in Turkey are reflected in their perceptions of reputation and prestige and the effects of this on organizational citizenship behavior. The Corporate Reputation Attributes CRA measurement tool, developed specifically for culture and context, was used to test the determinants of reputation. According to the holistic research model that tests perceived corporate reputation with its antecedents and consequences, the partial mediating effect of perceived corporate reputation PCR and perceived organizational prestige POP was determined in the effect of the corporate reputation attributes CRA on organizational citizenship behavior OCB. Furthermore, multiple full mediating effects of perceived corporate reputation and organizational prestige were revealed.

 The primary determinant of academics perceptions of reputation towards the institution they work for is the attributes possessed by the institution. Positive perceptions of reputation shaped by these attributes enhance academics behaviors that support the institution. The current study examines how the corporate reputation attributes ascribed to their institutions by academics working at state universities in Turkey are reflected in their perceptions of reputation and prestige and the effects of this on organizational citizenship behavior. The Corporate Reputation Attributes CRA measurement tool, developed specifically for culture and context, was used to test the determinants of reputation. According to the holistic research model that tests perceived corporate reputation with its antecedents and consequences, the partial mediating effect of perceived corporate reputation PCR and perceived organizational prestige POP was determined in the effect of the corporate reputation attributes CRA on organizational citizenship behavior OCB. Furthermore, multiple full mediating effects of perceived corporate reputation and organizational prestige were revealed.

 The primary determinant of academics perceptions of reputation towards the institution they work for is the attributes possessed by the institution. Positive perceptions of reputation shaped by these attributes enhance academics behaviors that support the institution. The current study examines how the corporate reputation attributes ascribed to their institutions by academics working at state universities in Turkey are reflected in their perceptions of reputation and prestige and the effects of this on organizational citizenship behavior. The Corporate Reputation Attributes CRA measurement tool, developed specifically for culture and context, was used to test the determinants of reputation. According to the holistic research model that tests perceived corporate reputation with its antecedents and consequences, the partial mediating effect of perceived corporate reputation PCR and perceived organizational prestige POP was determined in the effect of the corporate reputation attributes CRA on organizational citizenship behavior OCB. Furthermore, multiple full mediating effects of perceived corporate reputation and organizational prestige were revealed.

Makale detayları

THE RELATIONSHIP OF THE CORPORATE REPUTATION ATTRIBUTES THAT ACADEMICS ASCRIBE TO THEIR UNIVERSITIES WITH THEIR PERCEPTIONS OF CORPORATE REPUTATION AND PRESTIGE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Yazarlar:

Gizem Tulpar | Pınar Özer

Yayıncı:

Ege University

Ana Başlıklar:

İşletme

Dergi:

Ege Akademik Bakış Dergisi Vol.25 Issue 2, pp.321-340

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001340116

pISSN:

1303-099X

University Reputation

Corporate Reputation Attributes

Prestige

Citizenship

Sayı

Makale detayları

THE RELATIONSHIP OF THE CORPORATE REPUTATION ATTRIBUTES THAT ACADEMICS ASCRIBE TO THEIR UNIVERSITIES WITH THEIR PERCEPTIONS OF CORPORATE REPUTATION AND PRESTIGE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Yazarlar: Gizem Tulpar | Pınar Özer

Yayıncı: Ege University

Ana Başlıklar: İşletme

Dergi: Ege Akademik Bakış Dergisi Vol.25 Issue 2, pp.321-340

Belge Tipi: Makale

Yayın Tarihi: 8/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001340116

pISSN: 1303-099X

University Reputation

Corporate Reputation Attributes

Prestige

Citizenship

Sayı

Yazarlar:

Gizem Tulpar | Pınar Özer

Yayıncı:

Ege University

Ana Başlıklar:

İşletme

Dergi:

Ege Akademik Bakış Dergisi Vol.25 Issue 2, pp.321-340

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001340116

pISSN:

1303-099X