A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Şadi Evren ŞEKER

Makale detayları

A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Yazarlar:

Şadi Evren ŞEKER

Yayıncı:

Istanbul University

Ana Başlıklar:

Veri işleme & bilgisayar bilimi

Dergi:

Acta Infologica 2018 Vol.2 Issue 1, pp.45-51

Belge Tipi:

Makale

Yayın Tarihi:

6/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000439851

Sıklık:

Aylık

eISSN:

2602-3563

Özet:

 






















Big data and data science
studies in recent years are booming exponentially, parallel to the data
collected and increased processing speeds. As an inevitable consequence, most
of the web-based companies are migrating their business models to novel
technologies based on the big data and data science research. This paper is
based on a real life experience based on one of the web stores with highest
volume sales in Turkey. The project was building a data science model on big
data technologies to make estimations based on the external data, such as
weather conditions, customer demography, news at newspapers, current product
alternatives, financial facts (like currency exchange rate or stock market
values) and most importantly the sentimental analysis and opinion mining on
social network, blogs and news.  In the
paper, details of problems and possible solution alternatives and methodology
for problem solving and solutions and outcomes of the study are explained in
the given order.


.

Makale detayları

A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Yazarlar: Şadi Evren ŞEKER

Yayıncı: Istanbul University

Ana Başlıklar: Veri işleme & bilgisayar bilimi

Dergi: Acta Infologica 2018 Vol.2 Issue 1, pp.45-51

Belge Tipi: Makale

Yayın Tarihi: 6/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000439851

Sıklık: Aylık

eISSN: 2602-3563

Sayı

Yazarlar:

Şadi Evren ŞEKER

Yayıncı:

Istanbul University

Ana Başlıklar:

Veri işleme & bilgisayar bilimi

Dergi:

Acta Infologica 2018 Vol.2 Issue 1, pp.45-51

Belge Tipi:

Makale

Yayın Tarihi:

6/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000439851

Sıklık:

Aylık

eISSN:

2602-3563