The Impact of Technology Acceptance, Personal and Social Factors on Purchase Intention of Digital Music Platforms

Volkan Tek; Remzi Reha Durucasu

Makale detayları

The Impact of Technology Acceptance, Personal and Social Factors on Purchase Intention of Digital Music Platforms

Yazarlar:

Volkan Tek | Remzi Reha Durucasu

Yayıncı:

Anadolu University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Anadolu Strateji Dergisi Vol.6 Issue 2, pp.305-330

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001336629

pISSN:

2687-5721

Anahtar kelimeler:

Özet:

 Digital music platforms are widely used today and there are many factors that lead consumers to use these platforms. One of the most critical of these factors is technology acceptance due to the product being digital; the second is personal factors that address the individual characteristics of the users; and the last is social factors due to the fact that the users are a human being and also a social being. This study aims to understand the future trends of users and user experiences of the music industry by analyzing these factors that play a role in the purchase of digital music platforms. The data collected from users using the survey method were analyzed in light of the established model for the research. While technology acceptance and social factors were found to positively affect users purchase intentions, personal factors were found to vary depending on the elements within their scope.

 Digital music platforms are widely used today and there are many factors that lead consumers to use these platforms. One of the most critical of these factors is technology acceptance due to the product being digital; the second is personal factors that address the individual characteristics of the users; and the last is social factors due to the fact that the users are a human being and also a social being. This study aims to understand the future trends of users and user experiences of the music industry by analyzing these factors that play a role in the purchase of digital music platforms. The data collected from users using the survey method were analyzed in light of the established model for the research. While technology acceptance and social factors were found to positively affect users purchase intentions, personal factors were found to vary depending on the elements within their scope.

 Digital music platforms are widely used today and there are many factors that lead consumers to use these platforms. One of the most critical of these factors is technology acceptance due to the product being digital; the second is personal factors that address the individual characteristics of the users; and the last is social factors due to the fact that the users are a human being and also a social being. This study aims to understand the future trends of users and user experiences of the music industry by analyzing these factors that play a role in the purchase of digital music platforms. The data collected from users using the survey method were analyzed in light of the established model for the research. While technology acceptance and social factors were found to positively affect users purchase intentions, personal factors were found to vary depending on the elements within their scope.

 Dijital müzik platformları günümüzde yaygın bir şekilde kullanılmaktadır ve tüketicileri bu platformları kullanmaya yönelten birçok faktör bulunmaktadır. Bu faktörlerin en kritik olanlarından biri, ürünün dijital olmasından kaynaklı olarak teknoloji kabulü; ikincisi, kullanıcıların bireysel özelliklerini ele alan kişisel faktörler; sonuncusu ise kullanıcıların bir insan olarak aynı zamanda sosyal canlılar olmasından kaynaklı olarak, sosyal faktörlerdir. Bu çalışma, dijital müzik platformlarının satın alınmasında rol oynayan bu faktörler için regresyon analizi yapılarak, kullanıcıların müzik endüstrisine dair gelecekteki yönelimlerini ve kullanıcı deneyimlerini anlamayı amaçlamaktadır. Araştırma için kurulan model ışığında, anket yöntemiyle kullanıcılardan toplanan veriler analiz edilmiştir. Teknoloji kabulünün ve sosyal faktörlerin, kullanıcıların satın alma niyetini olumlu etkilediği görülürken, kişisel faktörlerin ise kapsamı dahilindeki unsurlara göre değişkenlik gösterdiği belirlenmiştir.

Makale detayları

The Impact of Technology Acceptance, Personal and Social Factors on Purchase Intention of Digital Music Platforms

Yazarlar:

Volkan Tek | Remzi Reha Durucasu

Yayıncı:

Anadolu University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Anadolu Strateji Dergisi Vol.6 Issue 2, pp.305-330

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001336629

pISSN:

2687-5721

Technology acceptance

Perceived usefulness

Music affinity

Social connection

Digital music platformTeknoloji kabulü

Algılanan fayda

Müzik ilgisi

Sosyal bağlantı

Dijital müzik platformu

Sayı

Makale detayları

Yazarlar: Volkan Tek | Remzi Reha Durucasu

Yayıncı: Anadolu University

Ana Başlıklar: Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi: Anadolu Strateji Dergisi Vol.6 Issue 2, pp.305-330

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001336629

pISSN: 2687-5721

Sayı

Yazarlar:

Volkan Tek | Remzi Reha Durucasu

Yayıncı:

Anadolu University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Anadolu Strateji Dergisi Vol.6 Issue 2, pp.305-330

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001336629

pISSN:

2687-5721