Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Nur ÇAĞLAR ÇETİNKAYA

doi:https://doi.org/10.29023/alanyaakademik.1100545

Makale detayları

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Yazarlar:

Nur ÇAĞLAR ÇETİNKAYA

Yayıncı:

Alanya Alaaddin Keykubat University

Ana Başlıklar:

Genel yönetim

Dergi:

Alanya Academic Review 2022 Vol.6 Issue 2, pp.2527-2543

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000845964

Sıklık:

Üç Yıllık

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.1100545

Anahtar kelimeler:

Özet:

 

Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption. Much of the research on packaging and food coloring has been carried out on the effects of certain hues and color categories. The neglected subject of product color lightness and saturation necessitated this research. In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.

 

Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption. Much of the research on packaging and food coloring has been carried out on the effects of certain hues and color categories. The neglected subject of product color lightness and saturation necessitated this research. In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.

Makale detayları

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Yazarlar:

Nur ÇAĞLAR ÇETİNKAYA

Yayıncı:

Alanya Alaaddin Keykubat University

Ana Başlıklar:

Genel yönetim

Dergi:

Alanya Academic Review 2022 Vol.6 Issue 2, pp.2527-2543

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000845964

Sıklık:

Üç Yıllık

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.1100545

product color clarity

hedonic consumption

consumer behavior

Sayı

Makale detayları

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Yazarlar: Nur ÇAĞLAR ÇETİNKAYA

Yayıncı: Alanya Alaaddin Keykubat University

Ana Başlıklar: Genel yönetim

Dergi: Alanya Academic Review 2022 Vol.6 Issue 2, pp.2527-2543

Belge Tipi: Makale

Yayın Tarihi: 5/2022

Belge Dili: İngilizce

Document ID (Org No.): 2000845964

Sıklık: Üç Yıllık

eISSN: 2651-4192

DOI: https://doi.org/10.29023/alanyaakademik.1100545

product color clarity

hedonic consumption

consumer behavior

Sayı

Yazarlar:

Nur ÇAĞLAR ÇETİNKAYA

Yayıncı:

Alanya Alaaddin Keykubat University

Ana Başlıklar:

Genel yönetim

Dergi:

Alanya Academic Review 2022 Vol.6 Issue 2, pp.2527-2543

Belge Tipi:

Makale

Yayın Tarihi:

5/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000845964

Sıklık:

Üç Yıllık

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.1100545