LATE CAPITALISM AND THE PRODUCTION OF SPACE IN THE CONTEXT OF THE EXPERIENCE ECONOMY: SELFIE MUSEUMS IN TURKEY

Evren Ülkeryıldız; Gaye Topa Çiftçi; Ayşe Şekerci Şenoğlu

Makale detayları

LATE CAPITALISM AND THE PRODUCTION OF SPACE IN THE CONTEXT OF THE EXPERIENCE ECONOMY: SELFIE MUSEUMS IN TURKEY

Yazarlar:

Evren Ülkeryıldız | Gaye Topa Çiftçi | Ayşe Şekerci Şenoğlu

Yayıncı:

Anadolu University

Ana Başlıklar:

Görsel Kültür

Dergi:

Sanat ve Tasarım Dergisi Vol.15 Issue 1, pp.717-743

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001350113

pISSN:

2146-9059

Anahtar kelimeler:

Özet:

 In late capitalism, museums have shifted from exhibiting cultural objects to presenting spaces that blend with selfies. Selfie museums in Turkey, which are not officially recognized as museums but operate as culture industry enterprises, play a key role in this transformation. How the culture of experiencing space, which blurs the line between exhibition and spectacle, transforms space in the eyes of 21st century society through selfie museums is the main research topic of this study. Within the scope of this study, it is anticipated that the selfie museums selected as purposeful samples serve as concrete examples of experience space production through their adaptation to the experience economy. Selfie museums present a combination of contradictions and alignments inherent in the late capitalist understanding of art, offering a framework for rethinking how we experience space. In this regard, the article conducts a netnographic analysis of selfie museums in Turkey to examine how the spaces produced within them are embedded in the experience economy. As a research method, the study includes a comprehensive case analysis of businesses labeled as museums that provide an Instagrammable space experience service in media environments interacting with space. To achieve this, the study first explores the meaning of the cultural industry in the late capitalist era and examines selfie-sharing practices in cyberspace and social media within the context of spaces produced in selfie museums. The evaluation of the findings indicates that, unlike traditional museums, selfie museums align with the experience economy through their use of architecture, transforming exhibition spaces into experience spaces; ultimately reflecting the late capitalist conception of art.

 In late capitalism, museums have shifted from exhibiting cultural objects to presenting spaces that blend with selfies. Selfie museums in Turkey, which are not officially recognized as museums but operate as culture industry enterprises, play a key role in this transformation. How the culture of experiencing space, which blurs the line between exhibition and spectacle, transforms space in the eyes of 21st century society through selfie museums is the main research topic of this study. Within the scope of this study, it is anticipated that the selfie museums selected as purposeful samples serve as concrete examples of experience space production through their adaptation to the experience economy. Selfie museums present a combination of contradictions and alignments inherent in the late capitalist understanding of art, offering a framework for rethinking how we experience space. In this regard, the article conducts a netnographic analysis of selfie museums in Turkey to examine how the spaces produced within them are embedded in the experience economy. As a research method, the study includes a comprehensive case analysis of businesses labeled as museums that provide an Instagrammable space experience service in media environments interacting with space. To achieve this, the study first explores the meaning of the cultural industry in the late capitalist era and examines selfie-sharing practices in cyberspace and social media within the context of spaces produced in selfie museums. The evaluation of the findings indicates that, unlike traditional museums, selfie museums align with the experience economy through their use of architecture, transforming exhibition spaces into experience spaces; ultimately reflecting the late capitalist conception of art.

 In late capitalism, museums have shifted from exhibiting cultural objects to presenting spaces that blend with selfies. Selfie museums in Turkey, which are not officially recognized as museums but operate as culture industry enterprises, play a key role in this transformation. How the culture of experiencing space, which blurs the line between exhibition and spectacle, transforms space in the eyes of 21st century society through selfie museums is the main research topic of this study. Within the scope of this study, it is anticipated that the selfie museums selected as purposeful samples serve as concrete examples of experience space production through their adaptation to the experience economy. Selfie museums present a combination of contradictions and alignments inherent in the late capitalist understanding of art, offering a framework for rethinking how we experience space. In this regard, the article conducts a netnographic analysis of selfie museums in Turkey to examine how the spaces produced within them are embedded in the experience economy. As a research method, the study includes a comprehensive case analysis of businesses labeled as museums that provide an Instagrammable space experience service in media environments interacting with space. To achieve this, the study first explores the meaning of the cultural industry in the late capitalist era and examines selfie-sharing practices in cyberspace and social media within the context of spaces produced in selfie museums. The evaluation of the findings indicates that, unlike traditional museums, selfie museums align with the experience economy through their use of architecture, transforming exhibition spaces into experience spaces; ultimately reflecting the late capitalist conception of art.

 Geç kapitalizmde müzelerin geldiği nokta kültür nesnelerinin sergilenişinden mekânın özçekim ile harmanlanan gösterimine dönüşmüş durumdadır. Türkiyede resmi statüde müze olarak tanımlanmayan ancak birer kültür endüstrisi işletmesi olarak faaliyet gösteren özçekim selfie müzeleri bu değişimde kilit bir rol oynamaktadırlar. Sergileme ile gösteri arasındaki çizgiyi bulanıklaştıran mekânı deneyimleme kültürünün; özçekim müzeleri aracılığıyla, 21. yüzyıl toplumunun gözünde mekânı nasıl dönüştürdüğü bu çalışmanın temel araştırma konusunu oluşturmaktadır. Çalışma kapsamında amaçlı örneklem olarak seçilen özçekim müzelerinin, deneyim ekonomisine adaptasyonu neticesinde, deneyim mekânı üretiminin somut örneklerini oluşturduğu öngörülmektedir. Çünkü özçekim müzeleri mekânı deneyimleme eylemimizi yeniden düşünmeye yardımcı olabilecek geç kapitalizmin sanat anlayışına dair potansiyel bir dizi çelişkinin ve uyumlanmanın birleşimini sunmaktadır. Bu açıdan makale özçekim müzelerinde üretilen mekânların deneyim ekonomisine nasıl gömüldüğünü sorgulamak amacı ile Türkiyedeki özçekim müzelerine dair netrografik bir analiz ortaya koymaktadır. Araştırma yöntem olarak; mekân ile etkileşime giren medya ortamlarında instagramlanabilir mekân deneyimi hizmeti sunan ve müze olarak isimlendirilen işletmelere dair kapsamlı bir vaka analizini içermektedir. Bu amaçla öncelikle geç kapitalizm döneminde kültür endüstrisinin anlamı irdelenmekte; siber dünyada ve sosyal medya üzerindeki özçekim paylaşımları, özçekim müzelerinde üretilen mekânlar bağlamında incelenmektedir. Erişilen bulguların değerlendirilmesiyle geleneksel müzelerin sunduğu deneyimden farklı olarak, özçekim müzelerinin mimariyi kullanarak deneyim ekonomisi ile uyumlandıkları, böylelikle sergi alanlarının deneyim mekânlarına dönüştüğü, bu durumun da geç kapitalizmdeki sanat anlayışının bir yansıması olduğu sonuçlarına varılmaktadır.

Makale detayları

LATE CAPITALISM AND THE PRODUCTION OF SPACE IN THE CONTEXT OF THE EXPERIENCE ECONOMY: SELFIE MUSEUMS IN TURKEY

Yazarlar:

Evren Ülkeryıldız | Gaye Topa Çiftçi | Ayşe Şekerci Şenoğlu

Yayıncı:

Anadolu University

Ana Başlıklar:

Görsel Kültür

Dergi:

Sanat ve Tasarım Dergisi Vol.15 Issue 1, pp.717-743

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001350113

pISSN:

2146-9059

Selfie museums

Instagram

Space of experience

Late capitalism

Experience economyÖzçekim müzeleri

Instagram

Deneyim mekânı

Geç kapitalizm

Deneyim ekonomisi.

Sayı

Makale detayları

Yazarlar: Evren Ülkeryıldız | Gaye Topa Çiftçi | Ayşe Şekerci Şenoğlu

Yayıncı: Anadolu University

Ana Başlıklar: Görsel Kültür

Dergi: Sanat ve Tasarım Dergisi Vol.15 Issue 1, pp.717-743

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001350113

pISSN: 2146-9059

Sayı

Yazarlar:

Evren Ülkeryıldız | Gaye Topa Çiftçi | Ayşe Şekerci Şenoğlu

Yayıncı:

Anadolu University

Ana Başlıklar:

Görsel Kültür

Dergi:

Sanat ve Tasarım Dergisi Vol.15 Issue 1, pp.717-743

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001350113

pISSN:

2146-9059