Evaluation of Pull Factors at Urban Tourism in Ortahisar District of Trabzon Province from Local Visitors’ Points of View

Merve Mert; Ayşe Okuyucu

Makale detayları

Evaluation of Pull Factors at Urban Tourism in Ortahisar District of Trabzon Province from Local Visitors’ Points of View

Yazarlar:

Merve Mert | Ayşe Okuyucu

Yayıncı:

Ege University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Ege Coğrafya Dergisi Vol.32 Issue 2, pp.325-341

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307016

pISSN:

2636-8056

Anahtar kelimeler:

Özet:

 Ortahisar is the central district of Trabzon province and its most populous district. Ortahisar is a district where tourism is developing with its unique architecture, food and beverage features and cultural dynamics as well as its nature. The main purpose of this research is to determine the essential urban tourism attractions in Ortahisar. Within the scope of the study, a face-to-face survey technique has been applied to a total of 270 local visitors. According to the findings obtained from the surveys, the perceptions of the domestic visitors regarding the attractiveness of the city tourism has been gathered under four factors. These factors have been named as urban infrastructure and superstructure, urban traditional attractions, historical and cultural attractions and urban attractions. The differences between these four factors and the groups determined for demographic variables has been examined with ANOVA and t-tests. According to the obtained results, the visitors gave the most importance to the urban infrastructure and superstructure factor and urban traditional attractions factor. Accordingly, it will be beneficial to Ortahisars visitor satisfaction that, increasing shopping areas, cafes and restaurants, parks and pedestrian-friendly areas. In addition, the improvement of public transportation facilities and urban transportation facilities will be important for visitors to choose the Ortahisar.

 Ortahisar is the central district of Trabzon province and its most populous district. Ortahisar is a district where tourism is developing with its unique architecture, food and beverage features and cultural dynamics as well as its nature. The main purpose of this research is to determine the essential urban tourism attractions in Ortahisar. Within the scope of the study, a face-to-face survey technique has been applied to a total of 270 local visitors. According to the findings obtained from the surveys, the perceptions of the domestic visitors regarding the attractiveness of the city tourism has been gathered under four factors. These factors have been named as urban infrastructure and superstructure, urban traditional attractions, historical and cultural attractions and urban attractions. The differences between these four factors and the groups determined for demographic variables has been examined with ANOVA and t-tests. According to the obtained results, the visitors gave the most importance to the urban infrastructure and superstructure factor and urban traditional attractions factor. Accordingly, it will be beneficial to Ortahisars visitor satisfaction that, increasing shopping areas, cafes and restaurants, parks and pedestrian-friendly areas. In addition, the improvement of public transportation facilities and urban transportation facilities will be important for visitors to choose the Ortahisar.

 Ortahisar is the central district of Trabzon province and its most populous district. Ortahisar is a district where tourism is developing with its unique architecture, food and beverage features and cultural dynamics as well as its nature. The main purpose of this research is to determine the essential urban tourism attractions in Ortahisar. Within the scope of the study, a face-to-face survey technique has been applied to a total of 270 local visitors. According to the findings obtained from the surveys, the perceptions of the domestic visitors regarding the attractiveness of the city tourism has been gathered under four factors. These factors have been named as urban infrastructure and superstructure, urban traditional attractions, historical and cultural attractions and urban attractions. The differences between these four factors and the groups determined for demographic variables has been examined with ANOVA and t-tests. According to the obtained results, the visitors gave the most importance to the urban infrastructure and superstructure factor and urban traditional attractions factor. Accordingly, it will be beneficial to Ortahisars visitor satisfaction that, increasing shopping areas, cafes and restaurants, parks and pedestrian-friendly areas. In addition, the improvement of public transportation facilities and urban transportation facilities will be important for visitors to choose the Ortahisar.

 Ortahisar Trabzon ilinin merkez ilçesi olup en kalabalık ilçesidir. Ortahisar doğası kadar kendine özgü mimarisi, yeme içme özellikleri ve kültürel dinamikleri ile turizmin gelişmekte olduğu bir ilçedir. Bu araştırmanın temel amacı, Ortahisardaki başlıca şehir turizmi çekiciliklerinin neler olduğunun belirlenmesidir. Çalışma kapsamında yüz yüze anket tekniği ile toplam 270 yerli ziyaretçiye anket uygulanmıştır. Anketlerden elde edilen bulgulara göre, yerli ziyaretçilerin şehir turizmi çekiciliklerine ilişkin algıları, dört faktör altında toplanmıştır. Bu faktörler kentsel alt ve üst yapı, şehre özgü geleneksel çekicilikler, tarihsel ve kültürel çekicilikler ve şehirsel çekicilikler şeklinde adlandırılmıştır. Elde edilen bu dört faktör ile demografik değişkenlere yönelik belirlenen gruplar arasındaki farklılıklar ANOVA ve t testi ile incelenmiştir. Elde edilen sonuçlara göre, ziyaretçiler en çok kentsel alt ve üst yapı faktörü ve şehre özgü geleneksel çekicilikler faktörüne önem atfetmiştir. Buna göre, Ortahisarda alışveriş mekânlarının, kafe ve restoranların, parklar ve yaya dostu alanların artırılması ziyaretçi memnuniyeti bakımından faydalı olacaktır. Ayrıca, toplu ulaşım olanakları ve şehir içi ulaşım olanaklarının geliştirilmesi, ziyaretçilerin Ortahisarı tercih etmelerinde önemli olacaktır.

Makale detayları

Evaluation of Pull Factors at Urban Tourism in Ortahisar District of Trabzon Province from Local Visitors’ Points of View

Yazarlar:

Merve Mert | Ayşe Okuyucu

Yayıncı:

Ege University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Ege Coğrafya Dergisi Vol.32 Issue 2, pp.325-341

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307016

pISSN:

2636-8056

Urban Tourism

Tourism Motivation

Tourism Attractions

Ortahisar

TrabzonŞehir Turizmi

Turizm Motivasyonu

Turizm Çekicilikleri

Ortahisar

Trabzon

Sayı

Makale detayları

Yazarlar: Merve Mert | Ayşe Okuyucu

Yayıncı: Ege University

Ana Başlıklar: Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi: Ege Coğrafya Dergisi Vol.32 Issue 2, pp.325-341

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001307016

pISSN: 2636-8056

Sayı

Yazarlar:

Merve Mert | Ayşe Okuyucu

Yayıncı:

Ege University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Ege Coğrafya Dergisi Vol.32 Issue 2, pp.325-341

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307016

pISSN:

2636-8056