The Role of Social Media in the Digitalized Consumption Society

Gizem Ergül; Kamil Şahin

Makale detayları

The Role of Social Media in the Digitalized Consumption Society

Yazarlar:

Gizem Ergül | Kamil Şahin

Yayıncı:

Kirikkale University

Ana Başlıklar:

İletişim Sosyolojisi | Sosyoloji (Diğer)

Dergi:

Kırıkkale Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 1, pp.353-370

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001340494

pISSN:

2146-2879

Anahtar kelimeler:

Özet:

 Social relations, which are structured according to the mode of production, have started to be shaped according to the forms and processes of consumption today. Although consumption is perceived as the subject of an economic field, as a social phenomenon, it means much more than the consumption of goods and products necessary for life. Consumption, which occupies an important place as the ideology of the new world at the center of human life rather than meeting a physical need, operates as a new generation cultural industry with its global and interaction-based character with social media applications. Depending on the developments in internet technology, the digitalization of the consumer society and the dissolution of the coexistence of space and time of consumption necessitates the re-evaluation of consumption based on digitalization with personalized recommendation systems offered based on artificial intelligence and algorithms. Social media algorithms construct a predictable cyber world for the user and provide important motivation in terms of consumption preferences and behaviors in this direction. The restructuring of everyday life through online channels creates new types of groups and friendships through social media and cyber communities. While the showcase is associated with a collective representation in social life, it has been fragmented in digital life and turned into an imaginary collective structure. Magical and pretentious social media; With the indicators that cover the reality surrounded by fantasies and advertisements, it has caused the dissolution of traditional consumption based on the unity of time and space and face-to-face interaction. Social media reveals the attractiveness of consumption as a dizzying activity and supports this attraction with personalized recommendations, offering ways to consume more in its fictional world.

 Social relations, which are structured according to the mode of production, have started to be shaped according to the forms and processes of consumption today. Although consumption is perceived as the subject of an economic field, as a social phenomenon, it means much more than the consumption of goods and products necessary for life. Consumption, which occupies an important place as the ideology of the new world at the center of human life rather than meeting a physical need, operates as a new generation cultural industry with its global and interaction-based character with social media applications. Depending on the developments in internet technology, the digitalization of the consumer society and the dissolution of the coexistence of space and time of consumption necessitates the re-evaluation of consumption based on digitalization with personalized recommendation systems offered based on artificial intelligence and algorithms. Social media algorithms construct a predictable cyber world for the user and provide important motivation in terms of consumption preferences and behaviors in this direction. The restructuring of everyday life through online channels creates new types of groups and friendships through social media and cyber communities. While the showcase is associated with a collective representation in social life, it has been fragmented in digital life and turned into an imaginary collective structure. Magical and pretentious social media; With the indicators that cover the reality surrounded by fantasies and advertisements, it has caused the dissolution of traditional consumption based on the unity of time and space and face-to-face interaction. Social media reveals the attractiveness of consumption as a dizzying activity and supports this attraction with personalized recommendations, offering ways to consume more in its fictional world.

 Social relations, which are structured according to the mode of production, have started to be shaped according to the forms and processes of consumption today. Although consumption is perceived as the subject of an economic field, as a social phenomenon, it means much more than the consumption of goods and products necessary for life. Consumption, which occupies an important place as the ideology of the new world at the center of human life rather than meeting a physical need, operates as a new generation cultural industry with its global and interaction-based character with social media applications. Depending on the developments in internet technology, the digitalization of the consumer society and the dissolution of the coexistence of space and time of consumption necessitates the re-evaluation of consumption based on digitalization with personalized recommendation systems offered based on artificial intelligence and algorithms. Social media algorithms construct a predictable cyber world for the user and provide important motivation in terms of consumption preferences and behaviors in this direction. The restructuring of everyday life through online channels creates new types of groups and friendships through social media and cyber communities. While the showcase is associated with a collective representation in social life, it has been fragmented in digital life and turned into an imaginary collective structure. Magical and pretentious social media; With the indicators that cover the reality surrounded by fantasies and advertisements, it has caused the dissolution of traditional consumption based on the unity of time and space and face-to-face interaction. Social media reveals the attractiveness of consumption as a dizzying activity and supports this attraction with personalized recommendations, offering ways to consume more in its fictional world.

 Üretim biçimine göre yapılanan toplumsal ilişkiler, günümüzde tüketim biçim ve süreçlerine göre şekillenmeye başlamıştır. Tüketim her ne kadar iktisadi bir alanın konusu olarak algılansa da sosyal bir olgu olarak, yaşam için gerekli olan mal ve ürünlerin tüketilmesinden çok daha fazlasını ifade etmektedir. Fiziksel bir ihtiyacın karşılanmasından çok insan yaşamının merkezinde, yeni dünyanın ideolojisi olarak önemli bir yer işgal eden tüketim, sosyal medya uygulamaları ile küresel ve etkileşime dayalı karakteriyle yeni nesil kültür endüstrisi olarak işlemektedir. İnternet teknolojisindeki gelişmelere bağlı olarak tüketim toplumunun dijitalleşmesi ile tüketimin mekân ve zaman bir aradalığının çözülmesi, yapay zekâ ve algoritmalar temelinde sunulan kişiselleştirilmiş öneri sistemleri ile tüketimin dijitalleşme temelinde yeniden değerlendirilmesini gerekli kılmaktadır. Sosyal medya algoritmaları kullanıcıya öngörülebilir bir siber dünya kurgulamaktadır ve bu doğrultuda tüketim tercihleri ve davranışları açısından önemli motivasyon sağlamaktadır. Gündelik yaşamın çevrimiçi kanallar aracılığıyla yeniden yapılanması, sosyal medya ve siber topluluklar vasıtasıyla yeni grup ve arkadaşlık türleri oluşturmaktadır. Sosyal yaşamda vitrin, kolektif bir temsille ilişkili iken dijital yaşamda parçalanmış, hayali kolektif bir yapıya dönüşmüştür. Büyülü ve gösterişe dayalı sosyal medya; fantezilerle ve reklamlarla kuşatılmış gerçekliği örten göstergelerle, zaman- mekân birlikteliğine, yüz yüze etkileşime dayalı geleneksel tüketimin çözülmesine neden olmuştur. Sosyal medya tüketimin baş döndürücü bir faaliyet olarak çekiciliğini ortaya koymakta ve bu çekiciliğini kişiselleştirilmiş önerilerle desteklemekte, kurgusal dünyasında daha çok tüketmenin yollarını sunmaktadır.

Makale detayları

The Role of Social Media in the Digitalized Consumption Society

Yazarlar:

Gizem Ergül | Kamil Şahin

Yayıncı:

Kirikkale University

Ana Başlıklar:

İletişim Sosyolojisi | Sosyoloji (Diğer)

Dergi:

Kırıkkale Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 1, pp.353-370

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001340494

pISSN:

2146-2879

Consumer Society

Digital Society

Social MediaTüketim Toplumu

Dijital toplum

Sosyal Medya.

Sayı

Makale detayları

The Role of Social Media in the Digitalized Consumption Society

Yazarlar: Gizem Ergül | Kamil Şahin

Yayıncı: Kirikkale University

Ana Başlıklar: İletişim Sosyolojisi | Sosyoloji (Diğer)

Dergi: Kırıkkale Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 1, pp.353-370

Belge Tipi: Makale

Yayın Tarihi: 1/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001340494

pISSN: 2146-2879

Consumer Society

Digital Society

Social MediaTüketim Toplumu

Dijital toplum

Sosyal Medya.

Sayı

Yazarlar:

Gizem Ergül | Kamil Şahin

Yayıncı:

Kirikkale University

Ana Başlıklar:

İletişim Sosyolojisi | Sosyoloji (Diğer)

Dergi:

Kırıkkale Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 1, pp.353-370

Belge Tipi:

Makale

Yayın Tarihi:

1/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001340494

pISSN:

2146-2879