Kaft T-Shirts As A Product Of Social Identity: A Semiotic Analysis Through Design Prints

Selma Didem Özşenler

Makale detayları

Kaft T-Shirts As A Product Of Social Identity: A Semiotic Analysis Through Design Prints

Yazarlar:

Selma Didem Özşenler

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Intermedia International E-journal Vol.10 Issue 18, pp.15-37

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001292336

pISSN:

2149-3669

Anahtar kelimeler:

Özet:

 While each purchased product is added to our identity, the process the product goes through when it comes to life creates a design story. The process in which the individual uses that product also creates the individuals own identity design story. Therefore, as long as identity, design and process coexist, it lays the groundwork for creating a story. The aim of this study is to examine which stories the Kaft brand actually adds to their social identity when purchasing designer t-shirts. The universe of the research consists of 68 design t-shirts of the Kaft brand. The sample consists of t-shirts chosen by both researchers. Considering the design stories mottos and words of celebrities of prints and t-shirts, Kunrath et al. 2020 s 10 personality traits included in the article; confidence, creativity, emotions, empathy, ethics, leadership, motivation, openness, responsibility, social skills  themes were selected and placed in accordance with these themes. Among these themes, a t-shirt matching the themes of confidence and social ability could not be found by both researchers and was excluded from the study. Five different themes have been added that are not suitable for these themes but should be included in t-shirts. These themes are reality and change, introversion, freedom and boundedness. In the method of the study, t-shirts included in thirteen different themes by two researchers were evaluated with semiotic analysis in terms of design prints.

 While each purchased product is added to our identity, the process the product goes through when it comes to life creates a design story. The process in which the individual uses that product also creates the individuals own identity design story. Therefore, as long as identity, design and process coexist, it lays the groundwork for creating a story. The aim of this study is to examine which stories the Kaft brand actually adds to their social identity when purchasing designer t-shirts. The universe of the research consists of 68 design t-shirts of the Kaft brand. The sample consists of t-shirts chosen by both researchers. Considering the design stories mottos and words of celebrities of prints and t-shirts, Kunrath et al. 2020 s 10 personality traits included in the article; confidence, creativity, emotions, empathy, ethics, leadership, motivation, openness, responsibility, social skills  themes were selected and placed in accordance with these themes. Among these themes, a t-shirt matching the themes of confidence and social ability could not be found by both researchers and was excluded from the study. Five different themes have been added that are not suitable for these themes but should be included in t-shirts. These themes are reality and change, introversion, freedom and boundedness. In the method of the study, t-shirts included in thirteen different themes by two researchers were evaluated with semiotic analysis in terms of design prints.

 While each purchased product is added to our identity, the process the product goes through when it comes to life creates a design story. The process in which the individual uses that product also creates the individuals own identity design story. Therefore, as long as identity, design and process coexist, it lays the groundwork for creating a story. The aim of this study is to examine which stories the Kaft brand actually adds to their social identity when purchasing designer t-shirts. The universe of the research consists of 68 design t-shirts of the Kaft brand. The sample consists of t-shirts chosen by both researchers. Considering the design stories mottos and words of celebrities of prints and t-shirts, Kunrath et al. 2020 s 10 personality traits included in the article; confidence, creativity, emotions, empathy, ethics, leadership, motivation, openness, responsibility, social skills  themes were selected and placed in accordance with these themes. Among these themes, a t-shirt matching the themes of confidence and social ability could not be found by both researchers and was excluded from the study. Five different themes have been added that are not suitable for these themes but should be included in t-shirts. These themes are reality and change, introversion, freedom and boundedness. In the method of the study, t-shirts included in thirteen different themes by two researchers were evaluated with semiotic analysis in terms of design prints.

 Her satın alınan bir ürün bireyin kimliğine eklemlenmekte iken, ürünün ortaya çıkarken geçirdiği süreç tasarım hikayesi oluşturmaktadır. Bireyin o ürünü kullandığı süreç de bireyin kendi kimlik tasarım hikayesini oluşturmaktadır. Dolayısıyla kimlik, tasarım ve süreç birbiriyle var olduğu sürece bir hikaye oluşturmaya zemin hazırlamaktadır. Bu çalışmada amaç bireyin Kaft markasının tasarım ürünü t-shirtleri satın alırken gerçekte sosyal kimliğine hangi hikayeleri eklediğine dair bir inceleme yapmaktır. Araştırmanın evrenini Kaft markasının 68 tasarım t-shirtleri oluşturmaktadır. Örneklem olarak araştırmacı tarafından seçilen t-shirtlerden oluşmaktadır. Baskı ve t-shirtlerin tasarım hikayeleri mottolar ve ünlülerin sözleri dikkate alınarak Kunrath vd. 2020nin makalesinde yer alan 10 ayrı kişilik özelliği; güven confidence, yaratıcılık creativity, duygular emotions, empati empathy, etik ethics, liderlik leadership, motivasyon motivation, açıklık openness, sorumluluk responsibility, sosyal yetenekler social ability temaları seçilerek bu temalara uygun şekilde yerleştirilmiştir. Bu temalardan güven confidence ve sosyal yetenekler social ability temasına dahil edilebilecek bir t-shirt araştırmacı tarafından bulunamadığından araştırmadan çıkarılmıştır. Bu temalara uygun olmayan ancak t-shirtlerin dahil olması gereken beş farklı tema daha eklenmiştir. Bu temalar gerçeklik reality ve değişim change, içe dönüklük introversion, özgürlük freedom ve sınırlılık boundedness. Araştırmanın yönteminde araştırmacı tarafından on üç ayrı temaya dahil edilen t-shirtler tasarım baskıları açısından göstergebilimsel analiz ile değerlendirilmiştir. Araştırmada elde edilen temel sonuçlar Kaft-tshirtlerinin kişilerin imaj satın almalarına etki ettiği yönündedir. Ayrıca en çok duyguları ve yaratıcılıkları yansıtmak için bu t-shirtleri giydikleri analiz sonucu ortaya çıkmaktadır. Sözsüz iletişimi destekleyen ürünlerin sosyal kimlikleri ortaya koyma konusunda hız kazandırdığı ve kolaylaştırdığı, gruba aidiyeti arttırdığı düşünülmektedir.

Makale detayları

Kaft T-Shirts As A Product Of Social Identity: A Semiotic Analysis Through Design Prints

Yazarlar:

Selma Didem Özşenler

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Intermedia International E-journal Vol.10 Issue 18, pp.15-37

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001292336

pISSN:

2149-3669

Social Identity

Kaft T-Shirts

Design StoryKaft T-Shirtleri

Sosyal Kimlik

Tasarım Hikayesi

Sayı

Makale detayları

Kaft T-Shirts As A Product Of Social Identity: A Semiotic Analysis Through Design Prints

Yazarlar: Selma Didem Özşenler

Yayıncı: Istanbul Ticaret University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Intermedia International E-journal Vol.10 Issue 18, pp.15-37

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001292336

pISSN: 2149-3669

Social Identity

Kaft T-Shirts

Design StoryKaft T-Shirtleri

Sosyal Kimlik

Tasarım Hikayesi

Sayı

Yazarlar:

Selma Didem Özşenler

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Intermedia International E-journal Vol.10 Issue 18, pp.15-37

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001292336

pISSN:

2149-3669