Domestic consumption habits and behavior of Maras tarhana; The case of Kahramanmaraş province

Sabri Sakalli; Fatma Betül Tekin Sakallı; Aybüke Kaya

Makale detayları

Domestic consumption habits and behavior of Maras tarhana; The case of Kahramanmaraş province

Yazarlar:

Sabri Sakalli | Fatma Betül Tekin Sakallı | Aybüke Kaya

Yayıncı:

Hatay Mustafa Kemal University

Ana Başlıklar:

Tarım Ekonomisi (Diğer)

Dergi:

Mustafa Kemal Üniversitesi Tarım Bilimleri Dergisi Vol.29 Issue 3, pp.825-834

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001332652

pISSN:

2667-7733

Anahtar kelimeler:

Özet:

 The aim of this study is to determine the opinions of individuals about Maras tarhana consumption habits in Kahramanmaraş province, and to reveal the factors affecting preference. In the study, domestic consumption habits of Maraş tarhana, consumption preferences of parents towards their children, individuals thoughts about tarhana and factors affecting product preference were examined. The data was obtained by face-to-face interviews with consumers in Jan-2024. Factor analysis was used to examine the factors affecting individuals preferences when purchasing Maras tarhana. By the data, the majority of consumers consist of educated individuals within the active population. It has been determined that most individuals consume Maras tarhana. It has also been found that it prefers nuts such as walnuts, hazelnuts, peanuts and almonds. It was also observed that attention was paid to the thyme flavor of tarhana chips, and individuals were also knowledgeable about the prebiotic and probiotic properties of tarhana. The practicality of consumption of tarhana chips is the reason why tarhana chips are preferred to be consumed as a snack. As a result, it has been understood that the local people see Maras tarhana among healthy snacks, and consume this product with pleasure. The awareness and consumption of Maras tarhana, which is a geographically indicated product, should be increased in other provinces as well. Additionally, training programs should be organized for individuals to increase awareness of healthy nutrition.

 The aim of this study is to determine the opinions of individuals about Maras tarhana consumption habits in Kahramanmaraş province, and to reveal the factors affecting preference. In the study, domestic consumption habits of Maraş tarhana, consumption preferences of parents towards their children, individuals thoughts about tarhana and factors affecting product preference were examined. The data was obtained by face-to-face interviews with consumers in Jan-2024. Factor analysis was used to examine the factors affecting individuals preferences when purchasing Maras tarhana. By the data, the majority of consumers consist of educated individuals within the active population. It has been determined that most individuals consume Maras tarhana. It has also been found that it prefers nuts such as walnuts, hazelnuts, peanuts and almonds. It was also observed that attention was paid to the thyme flavor of tarhana chips, and individuals were also knowledgeable about the prebiotic and probiotic properties of tarhana. The practicality of consumption of tarhana chips is the reason why tarhana chips are preferred to be consumed as a snack. As a result, it has been understood that the local people see Maras tarhana among healthy snacks, and consume this product with pleasure. The awareness and consumption of Maras tarhana, which is a geographically indicated product, should be increased in other provinces as well. Additionally, training programs should be organized for individuals to increase awareness of healthy nutrition.

 The aim of this study is to determine the opinions of individuals about Maras tarhana consumption habits in Kahramanmaraş province, and to reveal the factors affecting preference. In the study, domestic consumption habits of Maraş tarhana, consumption preferences of parents towards their children, individuals thoughts about tarhana and factors affecting product preference were examined. The data was obtained by face-to-face interviews with consumers in Jan-2024. Factor analysis was used to examine the factors affecting individuals preferences when purchasing Maras tarhana. By the data, the majority of consumers consist of educated individuals within the active population. It has been determined that most individuals consume Maras tarhana. It has also been found that it prefers nuts such as walnuts, hazelnuts, peanuts and almonds. It was also observed that attention was paid to the thyme flavor of tarhana chips, and individuals were also knowledgeable about the prebiotic and probiotic properties of tarhana. The practicality of consumption of tarhana chips is the reason why tarhana chips are preferred to be consumed as a snack. As a result, it has been understood that the local people see Maras tarhana among healthy snacks, and consume this product with pleasure. The awareness and consumption of Maras tarhana, which is a geographically indicated product, should be increased in other provinces as well. Additionally, training programs should be organized for individuals to increase awareness of healthy nutrition.

 Bu çalışmanın amacı, Kahramanmaraş ilinde bireylerin tarhana tüketim alışkanlıkları hakkındaki düşüncelerini belirlemek ve Maraş tarhanası tercihini etkileyen faktörleri ortaya koymaktır. Çalışmada, Maraş tarhanasının atıştırmalıklar içindeki önemi, tüketicilerin aile içi tüketim alışkanlıkları, ebeveynlerin çocuklarına yönelik tüketim tercihleri, bireylerin tarhana hakkındaki düşünceleri ve ürün tercihini etkileyen faktörler incelenmiştir. Veriler, 2024 yılı Ocak ayında tüketiciler ile yüz yüze görüşülerek elde edilmiştir. Maraş tarhanası alırken bireylerin tercihlerini etkileyen faktörler için faktör analizi kullanılmıştır. Elde edilen verilere göre, tüketicilerin büyük çoğunluğu aktif nüfus içerisinde yer alan eğitimli bireylerden oluşmaktadır. Atıştırmalıklar arasında Maraş tarhanasını çoğu bireyin tükettiği; ceviz, fındık, fıstık, badem gibi kuruyemişleri de tercih ettiği belirlenmiştir. Ayrıca tarhana cipsine ait kekik aromasına dikkat edildiği, bireylerin tarhananın prebiyotik ve probiyotik özellikleri hakkında da bilgi sahibi olduğu görülmüştür. Tüketim pratikliği, tarhana cipsinin atıştırmalık olarak tüketilmesinde tercih sebebidir. Sonuç olarak, yöre halkının Maraş tarhanasını sağlıklı atıştırmalıklar arasında gördüğü ve bu ürünü severek tükettiği anlaşılmıştır. Coğrafi işaretli bir ürün olan Maraş tarhanasının, diğer illerde de bilinirliğinin artırılması ve tüketilmesi sağlanmalıdır. Ayrıca sağlıklı beslenme bilincinin artırılması yönünde bireylere eğitim programları düzenlenmelidir.

Makale detayları

Domestic consumption habits and behavior of Maras tarhana; The case of Kahramanmaraş province

Yazarlar:

Sabri Sakalli | Fatma Betül Tekin Sakallı | Aybüke Kaya

Yayıncı:

Hatay Mustafa Kemal University

Ana Başlıklar:

Tarım Ekonomisi (Diğer)

Dergi:

Mustafa Kemal Üniversitesi Tarım Bilimleri Dergisi Vol.29 Issue 3, pp.825-834

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001332652

pISSN:

2667-7733

Consumption preferences

Attitude and habits

KahramanmaraşTüketim tercihleri

Tutum ve alışkanlıklar

Kahramanmaraş

Sayı

Makale detayları

Domestic consumption habits and behavior of Maras tarhana; The case of Kahramanmaraş province

Yazarlar: Sabri Sakalli | Fatma Betül Tekin Sakallı | Aybüke Kaya

Yayıncı: Hatay Mustafa Kemal University

Ana Başlıklar: Tarım Ekonomisi (Diğer)

Dergi: Mustafa Kemal Üniversitesi Tarım Bilimleri Dergisi Vol.29 Issue 3, pp.825-834

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001332652

pISSN: 2667-7733

Consumption preferences

Attitude and habits

KahramanmaraşTüketim tercihleri

Tutum ve alışkanlıklar

Kahramanmaraş

Sayı

Yazarlar:

Sabri Sakalli | Fatma Betül Tekin Sakallı | Aybüke Kaya

Yayıncı:

Hatay Mustafa Kemal University

Ana Başlıklar:

Tarım Ekonomisi (Diğer)

Dergi:

Mustafa Kemal Üniversitesi Tarım Bilimleri Dergisi Vol.29 Issue 3, pp.825-834

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001332652

pISSN:

2667-7733