Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective

Hande Begüm BUMIN DOYDUK

Makale detayları

Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective

Yazarlar:

Hande Begüm BUMIN DOYDUK

Yayıncı:

Çanakkale Onsekiz Mart University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Yönetim Bilimleri Dergisi 2018 Vol.16 Issue 31, pp.41-58

Belge Tipi:

Makale

Yayın Tarihi:

1/2018

Belge Dili:

Türkçe

Document ID (Org No.):

2000641879

Sıklık:

Üç Aylık

eISSN:

2147-9771

pISSN:

1304-5318

Özet:

 

This article is organized around the idea of scrutinizing the effect of product innovations on environmental satisfaction levels of consumers on products change. The
green product innovations are focused. The purpose of this study is to analyse the
relationship between environmental friendliness of products and consumers’ satisfaction level of the green products. Companies need to be aware of how customer’s
attitudes change and how the customer expectations through product innovations
can be managed. The question mostly asked are “Are the customers more aware of
the green products?” and “Do the existing green products in the market satisfy the
customer expectations?”. This study a scale by Suki (2015) was adapted and conducted over 206 respondents. The results was analysed by hierarchical regression.
According to the findings, the effect of green product purchase intention on green
product satisfaction was significant.

Makale detayları

Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective

Yazarlar: Hande Begüm BUMIN DOYDUK

Yayıncı: Çanakkale Onsekiz Mart University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Yönetim Bilimleri Dergisi 2018 Vol.16 Issue 31, pp.41-58

Belge Tipi: Makale

Yayın Tarihi: 1/2018

Belge Dili: Türkçe

Document ID (Org No.): 2000641879

Sıklık: Üç Aylık

eISSN: 2147-9771

pISSN: 1304-5318

Sayı

Yazarlar:

Hande Begüm BUMIN DOYDUK

Yayıncı:

Çanakkale Onsekiz Mart University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Yönetim Bilimleri Dergisi 2018 Vol.16 Issue 31, pp.41-58

Belge Tipi:

Makale

Yayın Tarihi:

1/2018

Belge Dili:

Türkçe

Document ID (Org No.):

2000641879

Sıklık:

Üç Aylık

eISSN:

2147-9771

pISSN:

1304-5318