Geographical Traces in Municipality Logos: The Example of İzmir Province

Arzu Ersöz Tüğen

Makale detayları

Geographical Traces in Municipality Logos: The Example of İzmir Province

Yazarlar:

Arzu Ersöz Tüğen

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Beşeri Coğrafya

Dergi:

Kent Akademisi Vol.16 Issue 4, pp.2230-2254

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303081

pISSN:

2146-9229

Anahtar kelimeler:

Özet:

 Cities are the areas where change and transformation movements in the world are exhibited. Cities across the globalizing world are competing to pay more than the tourism pie. With the advancement of technology, this competition has grown a lot. For this reason, it is extremely important to introduce cities that have their own dynamics and are places that try to perceive the past mood. The natural, cultural, and historical values of cities are promoted through logos. The logos of the cities should be clear and catchy, as well as contain the strong lines of the city. The subject of this study is the province of İzmir, which has an important place in Turkey in terms of natural, historical, and cultural purposes; industry, service, and trade. There are metropolitan municipalities and 30 district municipalities in İzmir. The aim of the study is to reveal the place of the district municipality logos in the promotion of the district by making semantic, factual, and color analyses. In addition, it is to determine the physical and human geography elements in the shapes in the logos. The study was prepared by using the scanning and document analysis method, which is one of the qualitative research designs, and the interview method, which is one of the qualitative data collection tools. The research data were obtained by accessing the information on the official web page of the district municipalities, with the opinion of an expert who is an officer of the press and public relations department of the district municipality in the province of Izmir. As a result of the research, physical and human geographical elements were found in the municipality logos.

 Cities are the areas where change and transformation movements in the world are exhibited. Cities across the globalizing world are competing to pay more than the tourism pie. With the advancement of technology, this competition has grown a lot. For this reason, it is extremely important to introduce cities that have their own dynamics and are places that try to perceive the past mood. The natural, cultural, and historical values of cities are promoted through logos. The logos of the cities should be clear and catchy, as well as contain the strong lines of the city. The subject of this study is the province of İzmir, which has an important place in Turkey in terms of natural, historical, and cultural purposes; industry, service, and trade. There are metropolitan municipalities and 30 district municipalities in İzmir. The aim of the study is to reveal the place of the district municipality logos in the promotion of the district by making semantic, factual, and color analyses. In addition, it is to determine the physical and human geography elements in the shapes in the logos. The study was prepared by using the scanning and document analysis method, which is one of the qualitative research designs, and the interview method, which is one of the qualitative data collection tools. The research data were obtained by accessing the information on the official web page of the district municipalities, with the opinion of an expert who is an officer of the press and public relations department of the district municipality in the province of Izmir. As a result of the research, physical and human geographical elements were found in the municipality logos.

 Cities are the areas where change and transformation movements in the world are exhibited. Cities across the globalizing world are competing to pay more than the tourism pie. With the advancement of technology, this competition has grown a lot. For this reason, it is extremely important to introduce cities that have their own dynamics and are places that try to perceive the past mood. The natural, cultural, and historical values of cities are promoted through logos. The logos of the cities should be clear and catchy, as well as contain the strong lines of the city. The subject of this study is the province of İzmir, which has an important place in Turkey in terms of natural, historical, and cultural purposes; industry, service, and trade. There are metropolitan municipalities and 30 district municipalities in İzmir. The aim of the study is to reveal the place of the district municipality logos in the promotion of the district by making semantic, factual, and color analyses. In addition, it is to determine the physical and human geography elements in the shapes in the logos. The study was prepared by using the scanning and document analysis method, which is one of the qualitative research designs, and the interview method, which is one of the qualitative data collection tools. The research data were obtained by accessing the information on the official web page of the district municipalities, with the opinion of an expert who is an officer of the press and public relations department of the district municipality in the province of Izmir. As a result of the research, physical and human geographical elements were found in the municipality logos.

 Dünyada yaşanan değişim ve dönüşüm hareketinin sergilendiği alanlar şehirlerdir. Küreselleşen dünya koşullarında şehirler turizm pastasından daha çok pay alabilmek için rekabet halindedirler. Teknolojinin ilerlemesi ile beraber bu rekabet çok büyümüştür. Bu sebepten kendine ait dinamiği olan ve zamanın ruhunu yakalamaya çalışan mekanlar olan şehirlerin tanıtımı son derece önemlidir. Şehirlerin sahip olduğu doğal, kültürel ve tarihi değerler logolar aracılıyla tanıtılmaktadır. Logoların anlaşılır, akılda kalıcı ve şehrin güçlü yönlerini barındıran işaretler olması gerekmektedir. Bu çalışmanın konusu gerek doğal, tarihi, kültürel gerekse sanayi, hizmet ve ticaret açısından Türkiyede önemli bir yere sahip olan İzmir ilidir. İzmirde, büyükşehir belediyesi ve 30 ilçe belediyesi yer almaktadır. Çalışmanın amacı ilçe belediye logolarının anlamsal, olgusal ve renksel analizlerini yaparak, ilçe tanıtımındaki yerini ortaya koymaktır. Bununla birlikte logolarda bulunan şekillerdeki fiziki ve beşerî coğrafya unsurlarını tespit etmektir. Çalışma nitel araştırma desenlerinden olan tarama ve doküman analizi yöntemi kullanılarak hazırlanmıştır. Ayrıca nitel araştırmada veri toplama yöntemlerinden olan görüşme metodu kullanılmıştır. Araştırma verilerine İzmir ilinde bulunan ilçe belediyesinin basın yayın ve halkla ilişiler bölümünde görevli olan uzman kişilerin görüşleri ile ilçe belediyelerinin resmî web sayfalarındaki bilgilere erişim sağlanarak ulaşılmıştır. Araştırma sonucunda belediye logolarında fiziki ve beşerî coğrafya unsurlarına rastlamıştır.

Makale detayları

Geographical Traces in Municipality Logos: The Example of İzmir Province

Yazarlar:

Arzu Ersöz Tüğen

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Beşeri Coğrafya

Dergi:

Kent Akademisi Vol.16 Issue 4, pp.2230-2254

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303081

pISSN:

2146-9229

İzmir districts

city

municipality

geography Girişİzmir ilçeleri

logo

şehir

belediye

coğrafya

İzmir districts

city

municipality

geography Giriş

Sayı

Makale detayları

Yazarlar: Arzu Ersöz Tüğen

Yayıncı: Ahmet FİDAN

Ana Başlıklar: Beşeri Coğrafya

Dergi: Kent Akademisi Vol.16 Issue 4, pp.2230-2254

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001303081

pISSN: 2146-9229

Sayı

Yazarlar:

Arzu Ersöz Tüğen

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Beşeri Coğrafya

Dergi:

Kent Akademisi Vol.16 Issue 4, pp.2230-2254

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303081

pISSN:

2146-9229