THE ROLE OF MEDIA IN THE PRESENTATION OF THE FACTORS AND DISEASES IMPACTING HEALTH

Gülnur Kaplan Esen; Miraç Pınar Mert Ebeş

Makale detayları

THE ROLE OF MEDIA IN THE PRESENTATION OF THE FACTORS AND DISEASES IMPACTING HEALTH

Yazarlar:

Gülnur Kaplan Esen | Miraç Pınar Mert Ebeş

Yayıncı:

Aydin Adnan Menderes University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi Vol.6 Issue 2, pp.168-201

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303150

pISSN:

2757-6035

Anahtar kelimeler:

Özet:

 It is not possible to exclude social and cultural factors while evaluating the concept of healthdisease, which is included in the field of medicine. Personal factors, living conditions and environmental factors, socio-cultural factors are interconnected within the causality network of health. Mass media have a great responsibility in preventing diseases, protecting health, raising health awareness, providing health education, and increasing health literacy. Media, which is one of the most important tools in the transmission of public health information, is the primary source in presenting the prepared content to the target audiences, raising awareness in the target audiences, and directing their behavior. The understanding of health and well-being is changing and reshaped through media. Health issues are separated from their social and economic-political context through the media. The current study aimed to reveal how the concept of illness and health is structured in the media through the TV shows for health and wellbeing, and to critically examine and present how media plays a role in the transmission of the factors affecting health. The TV shows for health and wellbeing are the channels where individuals receive the majority of information about health since they are easy to access and consume. Therefore, such TV shows constitute the research population. The Health Check program broadcasted on CNN TÜRK Channel is the sample of the research. The 26 episodes of the Health Check program broadcasted between January 02, 2016 and June 30, 2016, and 21 episodes broadcasted between January 04, 2020 and May 31, 2020 were obtained from the internet archive of the channel to examine. The collected data were analyzed by qualitative and quantitative content analysis method. The function of media in presenting the factors that affect health was evaluated comparatively for the period of the COVID-19 pandemic and the pre-pandemic period. The results revealed that diseases, treatment methods and technological tools to be used in treatment were mainly focused on in the sample TV program, while the causality network of health was ignored in both periods.

 It is not possible to exclude social and cultural factors while evaluating the concept of healthdisease, which is included in the field of medicine. Personal factors, living conditions and environmental factors, socio-cultural factors are interconnected within the causality network of health. Mass media have a great responsibility in preventing diseases, protecting health, raising health awareness, providing health education, and increasing health literacy. Media, which is one of the most important tools in the transmission of public health information, is the primary source in presenting the prepared content to the target audiences, raising awareness in the target audiences, and directing their behavior. The understanding of health and well-being is changing and reshaped through media. Health issues are separated from their social and economic-political context through the media. The current study aimed to reveal how the concept of illness and health is structured in the media through the TV shows for health and wellbeing, and to critically examine and present how media plays a role in the transmission of the factors affecting health. The TV shows for health and wellbeing are the channels where individuals receive the majority of information about health since they are easy to access and consume. Therefore, such TV shows constitute the research population. The Health Check program broadcasted on CNN TÜRK Channel is the sample of the research. The 26 episodes of the Health Check program broadcasted between January 02, 2016 and June 30, 2016, and 21 episodes broadcasted between January 04, 2020 and May 31, 2020 were obtained from the internet archive of the channel to examine. The collected data were analyzed by qualitative and quantitative content analysis method. The function of media in presenting the factors that affect health was evaluated comparatively for the period of the COVID-19 pandemic and the pre-pandemic period. The results revealed that diseases, treatment methods and technological tools to be used in treatment were mainly focused on in the sample TV program, while the causality network of health was ignored in both periods.

 It is not possible to exclude social and cultural factors while evaluating the concept of healthdisease, which is included in the field of medicine. Personal factors, living conditions and environmental factors, socio-cultural factors are interconnected within the causality network of health. Mass media have a great responsibility in preventing diseases, protecting health, raising health awareness, providing health education, and increasing health literacy. Media, which is one of the most important tools in the transmission of public health information, is the primary source in presenting the prepared content to the target audiences, raising awareness in the target audiences, and directing their behavior. The understanding of health and well-being is changing and reshaped through media. Health issues are separated from their social and economic-political context through the media. The current study aimed to reveal how the concept of illness and health is structured in the media through the TV shows for health and wellbeing, and to critically examine and present how media plays a role in the transmission of the factors affecting health. The TV shows for health and wellbeing are the channels where individuals receive the majority of information about health since they are easy to access and consume. Therefore, such TV shows constitute the research population. The Health Check program broadcasted on CNN TÜRK Channel is the sample of the research. The 26 episodes of the Health Check program broadcasted between January 02, 2016 and June 30, 2016, and 21 episodes broadcasted between January 04, 2020 and May 31, 2020 were obtained from the internet archive of the channel to examine. The collected data were analyzed by qualitative and quantitative content analysis method. The function of media in presenting the factors that affect health was evaluated comparatively for the period of the COVID-19 pandemic and the pre-pandemic period. The results revealed that diseases, treatment methods and technological tools to be used in treatment were mainly focused on in the sample TV program, while the causality network of health was ignored in both periods.

 Tıbbın alanına dâhil olan sağlıkhastalık kavramını, sosyal ve kültürel alanların dışında değerlendirmek mümkün değildir. Kişisel etmenler, yaşam koşulları ve çevresel etmenler, sosyo-kültürel etmenler sağlığın nedensellik ağı içinde birbiriyle bağlantılıdır. Hastalıkların önlenmesi, sağlığın korunması, sağlık bilincinin oluşturulması, sağlık eğitiminin sağlanması, sağlık okuryazarlığının artırılması aşamasında kitle iletişim araçlarına büyük sorumluluk düşmektedir. Kamu sağlığı enformasyonunun aktarımındaki en önemli araçlardan biri konumunda olan medya; hazırlanan içerikleri belirlenen hedef kitlelere iletmede, hedef kitlelerin farkındalığını oluşturmada ve davranışlarını yönlendirmede birincil kaynak durumundadır. Kamusal güçlerin eylem alanında bulunan sağlık ve sağlıklı olma anlayışının değişmesi ve şekillendirilmesi, medyayla sağlanmaktadır. Sağlık sorunları, medya aracılığıyla toplumsal ve ekonomi-politik bağlamından koparılmaktadır. Bu çalışmada televizyonda yayınlanan sağlık programları çerçevesinde; hastalıksağlık kavramının medyada nasıl yapılandırıldığı ortaya konularak, sağlığı etkileyen etmenlerin aktarımında medyanın nasıl rol aldığı tespit edilip eleştirel olarak irdelenip sunulması amaçlanmıştır. Medya araçları içinde hem kolay erişilebilmesi hem de kolay tüketilebilmesi açısından televizyonda yayınlan sağlık programları, bireylerin sağlıkla ilgili enformasyonun büyük çoğunluğunu aldıkları mecradır. Bu nedenle çalışmada, televizyonda yayınlanan sağlık programları araştırmanın evrenini oluşturmaktadır. CNN TÜRK Kanalında yayınlan Sağlık Kontrolü programıysa, araştırmanın örneklemini oluşturmaktadır. Kanalın internet arşivinden izlenen Sağlık Kontrolü programının 02 Ocak 2016  30 Haziran 2016 tarihleri arasında yayınlanan 26 ve 04 Ocak 2020  31 Mayıs 2020 tarihleri arasında yayınlanan 21 bölümü incelenmiştir. Toplanan veriler, niteliksel ve niceliksel içerik çözümlemesi yöntemiyle analiz edilmiştir. COVID-19 pandemisi sürecinde ve öncesinde, sağlığı etkileyen etmenlerin aktarımında medyanın nasıl bir işlev gördüğü karşılaştırmalı olarak değerlendirilmiştir. Yayınlanan sağlık programının bulguları değerlendirildiğinde, her iki dönemde de yoğunluk olarak hastalıkların, tedavi yöntemlerinin, tedavide kullanılacak teknolojik araçların üzerinde odaklanıldığı, sağlığın nedensellik ağının sekteye uğratıldığı sonucuna ulaşılmıştır.

Makale detayları

THE ROLE OF MEDIA IN THE PRESENTATION OF THE FACTORS AND DISEASES IMPACTING HEALTH

Yazarlar:

Gülnur Kaplan Esen | Miraç Pınar Mert Ebeş

Yayıncı:

Aydin Adnan Menderes University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi Vol.6 Issue 2, pp.168-201

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303150

pISSN:

2757-6035

Health/Disease

Causality Network

Media

TV Shows for Health and Wellness

PandemicSağlık/Hastalık

Nedensellik Ağı

Medya

Sağlık Programları

Pandemi

Sayı

Makale detayları

Yazarlar: Gülnur Kaplan Esen | Miraç Pınar Mert Ebeş

Yayıncı: Aydin Adnan Menderes University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer)

Dergi: Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi Vol.6 Issue 2, pp.168-201

Belge Tipi: Makale

Yayın Tarihi: 10/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001303150

pISSN: 2757-6035

Sayı

Yazarlar:

Gülnur Kaplan Esen | Miraç Pınar Mert Ebeş

Yayıncı:

Aydin Adnan Menderes University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi Vol.6 Issue 2, pp.168-201

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303150

pISSN:

2757-6035