Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Muhammad Ali Nasir; Junjie Wu; Milton Yago; Haohong Li

Makale detayları

Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Yazarlar:

Muhammad Ali Nasir | Junjie Wu | Milton Yago | Haohong Li

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Journal of Economics and Financial Issues 2015 Vol.5 Issue 2, pp.461-468

Belge Tipi:

Makale

Yayın Tarihi:

5/2015

Belge Dili:

Türkçe

Document ID (Org No.):

2000814003

Sıklık:

İki Aylık

eISSN:

2146-4138

Özet:

 

This paper investigates the factors which determinate internet banking (IB) decisions among UK IB customers based on a survey which resulted
 into 191 usable questionnaire respondents randomly collected from a UK city. A linear regression technique is used to analyse data. It is found that
 perceived usefulness and perceived ease of use consistently have significant positive impacts on the decisions of IB adoption while these IB users are
 specifically concerned about security risk, privacy risk and financial risk related to using IB services. However, social risk has no significant impact
 on their decision to adopt IB. The findings indicate that traditional technology related factors are still relevant but psychological barriers, especially
 risk concerns have significant negative impacts on consumers’ attitudes towards IB.

Makale detayları

Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Yazarlar: Muhammad Ali Nasir | Junjie Wu | Milton Yago | Haohong Li

Yayıncı: İlhan ÖZTÜRK

Dergi: International Journal of Economics and Financial Issues 2015 Vol.5 Issue 2, pp.461-468

Belge Tipi: Makale

Yayın Tarihi: 5/2015

Belge Dili: Türkçe

Document ID (Org No.): 2000814003

Sıklık: İki Aylık

eISSN: 2146-4138

Sayı

Yazarlar:

Muhammad Ali Nasir | Junjie Wu | Milton Yago | Haohong Li

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Journal of Economics and Financial Issues 2015 Vol.5 Issue 2, pp.461-468

Belge Tipi:

Makale

Yayın Tarihi:

5/2015

Belge Dili:

Türkçe

Document ID (Org No.):

2000814003

Sıklık:

İki Aylık

eISSN:

2146-4138