MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Stephan Böhm; Susanne J. Niklas

Makale detayları

MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Yazarlar:

Stephan Böhm | Susanne J. Niklas

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.161-170

Belge Tipi:

Makale

Yayın Tarihi:

5/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000809465

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

Mobile tags can contain short texts, phone numbers or even digital business cards to be decoded with camera equipped mobile devices. Most common is the use of these special types of 2D barcodes to encode links to mobile web pages: the user can scan the code and open the web page without a cumbersome keyboard input. There are numerous examples of mobile tagging in commercial or public areas already. However, today mobile tagging is still a niche application and far away from being used as standard feature on a regular basis by mobile users in Germany and other countries. This study presents an empirical investigation of mobile tagging users and non-users in the German market to explore usage determinants and reasons of the adoption or rejection of this new technology. From the study results, recommendations for supporting a broader diffusion as well as applying mobile tagging appropriately are derived.

Makale detayları

MOBILE TAGGING IN THE GERMAN MARKET: A COMPARATIVE STUDY ON USER AND NON-USER CHARACTERISTICS

Yazarlar: Stephan Böhm | Susanne J. Niklas

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.161-170

Belge Tipi: Makale

Yayın Tarihi: 5/2012

Belge Dili: Türkçe

Document ID (Org No.): 2000809465

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Stephan Böhm | Susanne J. Niklas

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.161-170

Belge Tipi:

Makale

Yayın Tarihi:

5/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000809465

Sıklık:

İki Yıllık

eISSN:

1309-8047