A NEW APPROACH FOR AIRLINE REVENUE MANAGEMENT: TOTAL REVENUE BOUNDARIES

Asli Emine ERTUGRUL; Ramazan SAHIN

doi:https://doi.org/10.17261/Pressacademia.2020.1214

Makale detayları

A NEW APPROACH FOR AIRLINE REVENUE MANAGEMENT: TOTAL REVENUE BOUNDARIES

Yazarlar:

Asli Emine ERTUGRUL | Ramazan SAHIN

Yayıncı:

PressAcademia

Ana Başlıklar:

Yönetim | Genel yönetim

Dergi:

Journal of Business Economics and Finance 2020 Vol.9 Issue 2, pp.62-67

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000737487

Sıklık:

Üç Aylık

eISSN:

2146-7943

DOI:

https://doi.org/10.17261/Pressacademia.2020.1214

Özet:

 

Purpose - The purpose of the paper is developing and testing an advanced version of an existing method in the literature, which is used for airline revenue management (ARM).   
Methodology – Expected marginal seat revenue (EMSR) is the mostly used heuristic revenue management model for literature and real life problems. In the paper, EMSR is developed, and an advanced heuristic method is formed. The new method is called total revenue boundaries (TRB). The method is tested by a problem and compared with EMSRa, EMSRb and EMSRc, which are three types of EMSR in the literature.
Findings- According to the results, TRB outperforms than EMSRa, EMSRb and EMSRc. It gives higher revenue levels with higher load factors.
Conclusion- At the end of the study, the most common ARM method is improved. By this way, a new heuristic model is gained, which does not need complicated calculations. TRB keeps the uncomplicated nature of EMSR but gives better results.

Makale detayları

A NEW APPROACH FOR AIRLINE REVENUE MANAGEMENT: TOTAL REVENUE BOUNDARIES

Yazarlar: Asli Emine ERTUGRUL | Ramazan SAHIN

Yayıncı: PressAcademia

Ana Başlıklar: Yönetim | Genel yönetim

Dergi: Journal of Business Economics and Finance 2020 Vol.9 Issue 2, pp.62-67

Belge Tipi: Makale

Yayın Tarihi: 6/2020

Belge Dili: İngilizce

Document ID (Org No.): 2000737487

Sıklık: Üç Aylık

eISSN: 2146-7943

DOI: https://doi.org/10.17261/Pressacademia.2020.1214

Sayı

Yazarlar:

Asli Emine ERTUGRUL | Ramazan SAHIN

Yayıncı:

PressAcademia

Ana Başlıklar:

Yönetim | Genel yönetim

Dergi:

Journal of Business Economics and Finance 2020 Vol.9 Issue 2, pp.62-67

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000737487

Sıklık:

Üç Aylık

eISSN:

2146-7943

DOI:

https://doi.org/10.17261/Pressacademia.2020.1214