Review of “Minions” Cinema Animation Movie within the Scope of Gerbner's Cultural Indicators and Cultivation Theory

Aslı Kasar

Makale detayları

Review of “Minions” Cinema Animation Movie within the Scope of Gerbner's Cultural Indicators and Cultivation Theory

Yazarlar:

Aslı Kasar

Yayıncı:

İstanbul Gelisim University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

ART/icle: Sanat ve Tasarım Dergisi Vol.4 Issue 1, pp.95-106

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001311332

pISSN:

2718-1057

Anahtar kelimeler:

Özet:

 Purpose: Media, which reconstructs reality according to its own interests and perspectives and conveys it to the masses, poses a serious threat to the upbringing of healthy generations by emphasizing the concept of evil in the content of animated cinema films, which are most preferred by children in recent years, and by incorporating elements that reinforce behaviors and skills related to this concept. In this context, this study aims to create awareness by examining the Minions cinema films, which emphasize the concept of evil, within the scope of Gerbners Cultural Indicators and Cultivation Theory. Conceptual Framework: Gerbner suggests that media implants existing values and attitudes, or dominant values and attitudes in a culture, into the consciousness of the audience through stories and the hero figures they create within these stories. He also notes that this phenomenon has a significant impact on children, as they begin to emulate cartoon heroes and real people they see on television and in movies. The future behavior of generations according to these changing values is crucial for public health. Method: The method of the study involves the analysis of the Minions and Minions 2: The Rise of Gru animated cinema films, which premiered in 2015 and 2022 respectively, within the context of Gerbners cultural indicators cultivation theory. Content analysis method, which focuses on how media messages are conveyed by the media, and which Gerbner adopts to reveal the portrait of the world presented by television, is used in the study. Findings: While emotional value cultivation such as hurray for evil and being evil makes one feel really good is carried out in the films, attitudinal cultivation with expressions such as is evil a talent? and when I grow up, Ill be super evil is also present. Moreover, the film characters are portrayed as admirers of behaviors such as theft, cheating, disloyalty, lying, anger, and mockery, which encompass all kinds of criminal elements. Conclusion: This situation, when analyzed within the cultivation theory, reveals the presence of attitude cultivations that portray evil in a positive light, highlighting the critical importance of instilling these values during childhood, a period of rapid development where social, emotional, cognitive, and language skills are acquired.

 Purpose: Media, which reconstructs reality according to its own interests and perspectives and conveys it to the masses, poses a serious threat to the upbringing of healthy generations by emphasizing the concept of evil in the content of animated cinema films, which are most preferred by children in recent years, and by incorporating elements that reinforce behaviors and skills related to this concept. In this context, this study aims to create awareness by examining the Minions cinema films, which emphasize the concept of evil, within the scope of Gerbners Cultural Indicators and Cultivation Theory. Conceptual Framework: Gerbner suggests that media implants existing values and attitudes, or dominant values and attitudes in a culture, into the consciousness of the audience through stories and the hero figures they create within these stories. He also notes that this phenomenon has a significant impact on children, as they begin to emulate cartoon heroes and real people they see on television and in movies. The future behavior of generations according to these changing values is crucial for public health. Method: The method of the study involves the analysis of the Minions and Minions 2: The Rise of Gru animated cinema films, which premiered in 2015 and 2022 respectively, within the context of Gerbners cultural indicators cultivation theory. Content analysis method, which focuses on how media messages are conveyed by the media, and which Gerbner adopts to reveal the portrait of the world presented by television, is used in the study. Findings: While emotional value cultivation such as hurray for evil and being evil makes one feel really good is carried out in the films, attitudinal cultivation with expressions such as is evil a talent? and when I grow up, Ill be super evil is also present. Moreover, the film characters are portrayed as admirers of behaviors such as theft, cheating, disloyalty, lying, anger, and mockery, which encompass all kinds of criminal elements. Conclusion: This situation, when analyzed within the cultivation theory, reveals the presence of attitude cultivations that portray evil in a positive light, highlighting the critical importance of instilling these values during childhood, a period of rapid development where social, emotional, cognitive, and language skills are acquired.

 Purpose: Media, which reconstructs reality according to its own interests and perspectives and conveys it to the masses, poses a serious threat to the upbringing of healthy generations by emphasizing the concept of evil in the content of animated cinema films, which are most preferred by children in recent years, and by incorporating elements that reinforce behaviors and skills related to this concept. In this context, this study aims to create awareness by examining the Minions cinema films, which emphasize the concept of evil, within the scope of Gerbners Cultural Indicators and Cultivation Theory. Conceptual Framework: Gerbner suggests that media implants existing values and attitudes, or dominant values and attitudes in a culture, into the consciousness of the audience through stories and the hero figures they create within these stories. He also notes that this phenomenon has a significant impact on children, as they begin to emulate cartoon heroes and real people they see on television and in movies. The future behavior of generations according to these changing values is crucial for public health. Method: The method of the study involves the analysis of the Minions and Minions 2: The Rise of Gru animated cinema films, which premiered in 2015 and 2022 respectively, within the context of Gerbners cultural indicators cultivation theory. Content analysis method, which focuses on how media messages are conveyed by the media, and which Gerbner adopts to reveal the portrait of the world presented by television, is used in the study. Findings: While emotional value cultivation such as hurray for evil and being evil makes one feel really good is carried out in the films, attitudinal cultivation with expressions such as is evil a talent? and when I grow up, Ill be super evil is also present. Moreover, the film characters are portrayed as admirers of behaviors such as theft, cheating, disloyalty, lying, anger, and mockery, which encompass all kinds of criminal elements. Conclusion: This situation, when analyzed within the cultivation theory, reveals the presence of attitude cultivations that portray evil in a positive light, highlighting the critical importance of instilling these values during childhood, a period of rapid development where social, emotional, cognitive, and language skills are acquired.

 Amaç: Gerçekliği kendi çıkar ve görüşleri doğrultusunda yeniden kurgulayan ve kitlelere ileten medya son dönemde çocukların en çok tercih ettiği animasyon sinema filmleri içeriğinde kültürel değerlere dair kötülük kavramını vurgulamakta ve bu kavrama dair davranış ve becerileri pekiştirecek unsurlara yer vererek sağlıklı nesillerin yetişmesi adına ciddi tehdit oluşturmaktadır. Bu kapsamda çalışmada kötülük kavramını vurgulayan Minyonlar sinema filmleri Gerbnerın Kültürel Göstergeler ve Ekme Kuramı kapsamında incelenerek farkındalık oluşturmak ve literatüre katkı sağlamak amaçlanmaktadır. Kavramsal Çerçeve: Gerbner, medyanın bir kültürde var olan değer ve tutumları başka bir deyiş ile egemen değer ve tutumları hikâyeler anlatarak ve bu hikâyeler içinde yarattıkları kahraman figürlerle seyircinin bilincine ektiğini öne sürmektedir. Bu durumunsa çocuklar üzerinde ciddi etki oluşturduğunu onların televizyon ve sinemada yer alan çizgi kahramanlar ve gerçek kişiler üzerinden rol model alarak onlar gibi davranmaya başladığını belirtmektedir. Gelecek nesillerin bu değişen değer yargıları ölçüsünde davranmaya başlamalarıysa toplum sağlığı açısından oldukça önem taşımaktadır. Yöntem: Çalışmanın yöntemi 2015 yılında ilk filmi gösterime giren ardından 2022de ikincisi yayınlanan Minyonlar ve Minyonlar 2: Grunun Yükselişi sinema animasyon filmlerinin Gerbnerın, kültürel göstergeler ekme kuramı bağlamında analiz edilmesini içermektedir. Medya mesajlarının medya tarafından nasıl aktarıldığına odaklanılan çalışmada Gebnerın benimsemiş olduğu ve televizyonun sunduğu dünyanın portresini ortaya çıkarmak için kullandığı içerik analizi tekniği kullanılmış bulunmaktadır. Bulgular: Filmlerde yaşasın kötülük, kötü olmak insana kendini gerçekten iyi hissettiriyor gibi duygusal anlamda değer ekimleri yapılırken kötülük marifetin var mı? ben büyüyünce süper kötü olacağım gibi ifadelerle davranışa yönelik tutum ekimleri yapılmakta ayrıca film kahramanları hırsızlık, hilekârlık gibi her türlü suç unsurunu işleyen, vefasızlık, yalancılık, öfke, alay gibi davranışlara hayranlık uyandıran karakterler olarak gösterilmektedir. Sonuç: Bu durum ise ekme kuramı ile ele alındığında kötü olmayı olumlu gösteren tutum ekimlerinin olduğunu ortaya koyarak sosyal, duygusal, bilişsel ve dil becerilerinin kazanıldığı ve hızlı bir gelişimin yaşandığı çocukluk döneminde bu değerlerin ekilmesinin kritik önem taşıdığını göstermektedir.

Makale detayları

Review of “Minions” Cinema Animation Movie within the Scope of Gerbner's Cultural Indicators and Cultivation Theory

Yazarlar:

Aslı Kasar

Yayıncı:

İstanbul Gelisim University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

ART/icle: Sanat ve Tasarım Dergisi Vol.4 Issue 1, pp.95-106

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001311332

pISSN:

2718-1057

Mass Communication

Message

Media

Culture

GerbnerKitle İletişim

Medya

Mesaj

Kültür

Gerbner’ın Ekme Kuramı

Sayı

Makale detayları

Yazarlar: Aslı Kasar

Yayıncı: İstanbul Gelisim University

Ana Başlıklar: Radyo-Televizyon

Dergi: ART/icle: Sanat ve Tasarım Dergisi Vol.4 Issue 1, pp.95-106

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001311332

pISSN: 2718-1057

Sayı

Yazarlar:

Aslı Kasar

Yayıncı:

İstanbul Gelisim University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

ART/icle: Sanat ve Tasarım Dergisi Vol.4 Issue 1, pp.95-106

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001311332

pISSN:

2718-1057