The Importance of Store Image in Retail Food Markets: An Analysis within the Framework of the S-O-R Paradigm

Demet Köseoğlu; İlhami Tuncer

Makale detayları

The Importance of Store Image in Retail Food Markets: An Analysis within the Framework of the S-O-R Paradigm

Yazarlar:

Demet Köseoğlu | İlhami Tuncer

Yayıncı:

Eskişehir Osmangazi University

Dergi:

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.18 Issue 2, pp.615-636

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001289457

pISSN:

1306-6730

Anahtar kelimeler:

Özet:

 In the retail industry, where competition is extremely intense, it has become quite challenging for the stores to differentiate themselves from their competitors and gain an advantage. In this context, although many studies have been conducted to determine the purchase intention of consumers, the number of studies that have been handled within the framework of the stimulus-organism-response S-O-R model by determining the store image dimensions is quite limited. In this study, the effects of store image on brand awareness, customer satisfaction, perceived value and purchase intention were investigated using the S-O-R model. As a result of this study, evidence is presented on how retail markets can strengthen store image and therefore improve store performance.

 In the retail industry, where competition is extremely intense, it has become quite challenging for the stores to differentiate themselves from their competitors and gain an advantage. In this context, although many studies have been conducted to determine the purchase intention of consumers, the number of studies that have been handled within the framework of the stimulus-organism-response S-O-R model by determining the store image dimensions is quite limited. In this study, the effects of store image on brand awareness, customer satisfaction, perceived value and purchase intention were investigated using the S-O-R model. As a result of this study, evidence is presented on how retail markets can strengthen store image and therefore improve store performance.

 In the retail industry, where competition is extremely intense, it has become quite challenging for the stores to differentiate themselves from their competitors and gain an advantage. In this context, although many studies have been conducted to determine the purchase intention of consumers, the number of studies that have been handled within the framework of the stimulus-organism-response S-O-R model by determining the store image dimensions is quite limited. In this study, the effects of store image on brand awareness, customer satisfaction, perceived value and purchase intention were investigated using the S-O-R model. As a result of this study, evidence is presented on how retail markets can strengthen store image and therefore improve store performance.

 Rekabetin son derece yoğun olduğu perakende sektöründe mağazaların rakiplerinden farklılaşması ve avantaj elde etmesi oldukça zorlayıcı bir hal almıştır. Bu bağlamda tüketicilerin satın alma niyetini belirlemeye yönelik birçok çalışma yapılmış olmasına rağmen mağaza imaj boyutlarının belirlenerek uyarıcı-organizma-tepki S-O-R modeli çerçevesinde ele alınan çalışma sayısı oldukça sınırlıdır. Bu çalışmada mağaza imajının marka bilinirliği, müşteri memnuniyeti, algılanan değer ve satın alma niyeti üzerindeki etkileri S-O-R modeli kullanılarak incelenmiştir. Bu çalışmanın sonucunda, perakende pazarlarının mağaza imajını nasıl güçlendirebileceğine ve dolayısıyla mağaza performansını nasıl iyileştirebileceğine dair kanıtlar sunulmaktadır.

Makale detayları

The Importance of Store Image in Retail Food Markets: An Analysis within the Framework of the S-O-R Paradigm

Yazarlar:

Demet Köseoğlu | İlhami Tuncer

Yayıncı:

Eskişehir Osmangazi University

Dergi:

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.18 Issue 2, pp.615-636

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001289457

pISSN:

1306-6730

Store image

perceived value

satisfaction

purchase intention

Stimulus-Organism-Response (S-O-R)Mağaza imajı

algılanan değer

memnuniyet

satın alma niyeti

Uyaran-Organizma-Tepki (S-O-R)

Store image

perceived value

satisfaction

purchase intention

Stimulus-Organism-Response (S-O-R)

Sayı

Makale detayları

Yazarlar: Demet Köseoğlu | İlhami Tuncer

Yayıncı: Eskişehir Osmangazi University

Dergi: Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.18 Issue 2, pp.615-636

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001289457

pISSN: 1306-6730

Sayı

Yazarlar:

Demet Köseoğlu | İlhami Tuncer

Yayıncı:

Eskişehir Osmangazi University

Dergi:

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi Vol.18 Issue 2, pp.615-636

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001289457

pISSN:

1306-6730