The Role of Health Awareness in the Effect of Corona Phobia on Intention to Purchase Alternative Medicine Products: A Study on Consumers of Iğdır Province

Turhan Moç

Makale detayları

The Role of Health Awareness in the Effect of Corona Phobia on Intention to Purchase Alternative Medicine Products: A Study on Consumers of Iğdır Province

Yazarlar:

Turhan Moç

Yayıncı:

Karamanoglu Mehmetbey University

Ana Başlıklar:

Tüketici Davranışı

Dergi:

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.25 Issue 44, pp.166-189

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001291912

pISSN:

2147-7833

Anahtar kelimeler:

Özet:

 The main purpose of this study is to investigate whether health awareness plays a role in the effect of consumers corona-phobias on their intention to purchase alternative medicine products in Iğdır. In line with the purpose of the study, the hypotheses created based on the proposed model were tested and interpreted by path analysis. The population of the research consists of consumers over the age of 18 residing in the city center. As the data collection method, the online survey over Google Forms, which consists of four parts, was used. As a result of correlation and path analysis, it was determined that there were significant relationships between corona-phobia and purchasing alternative medicine products, between corona-phobia and health awareness, and between health awareness and intention to purchase alternative medicine products, and the part of health awareness in the effect of corona-phobia on the intention to purchase alternative medicine products found to play a mediating role. In addition, it was concluded in the study that there are significant differences between health awareness and marital status, education, age and income, between the somatic sub-dimension of corona-phobia and previous catching of corona and smoking.

 The main purpose of this study is to investigate whether health awareness plays a role in the effect of consumers corona-phobias on their intention to purchase alternative medicine products in Iğdır. In line with the purpose of the study, the hypotheses created based on the proposed model were tested and interpreted by path analysis. The population of the research consists of consumers over the age of 18 residing in the city center. As the data collection method, the online survey over Google Forms, which consists of four parts, was used. As a result of correlation and path analysis, it was determined that there were significant relationships between corona-phobia and purchasing alternative medicine products, between corona-phobia and health awareness, and between health awareness and intention to purchase alternative medicine products, and the part of health awareness in the effect of corona-phobia on the intention to purchase alternative medicine products found to play a mediating role. In addition, it was concluded in the study that there are significant differences between health awareness and marital status, education, age and income, between the somatic sub-dimension of corona-phobia and previous catching of corona and smoking.

 The main purpose of this study is to investigate whether health awareness plays a role in the effect of consumers corona-phobias on their intention to purchase alternative medicine products in Iğdır. In line with the purpose of the study, the hypotheses created based on the proposed model were tested and interpreted by path analysis. The population of the research consists of consumers over the age of 18 residing in the city center. As the data collection method, the online survey over Google Forms, which consists of four parts, was used. As a result of correlation and path analysis, it was determined that there were significant relationships between corona-phobia and purchasing alternative medicine products, between corona-phobia and health awareness, and between health awareness and intention to purchase alternative medicine products, and the part of health awareness in the effect of corona-phobia on the intention to purchase alternative medicine products found to play a mediating role. In addition, it was concluded in the study that there are significant differences between health awareness and marital status, education, age and income, between the somatic sub-dimension of corona-phobia and previous catching of corona and smoking.

 Bu çalışmanın temel amacı Iğdır ilindeki tüketicilerin korona fobilerinin alternatif tıp ürünleri satın alma niyeti üzerindeki etkisinde sağlık bilincinin rolünün olup olmadığının araştırılmasıdır. Çalışmanın amacı doğrultusunda önerilen modele dayanılarak oluşturulan hipotezler yol analizi ile test edilerek yorumlanmıştır. Araştırmanın evrenini Iğdır merkezde ikamet eden 18 yaş üstü tüketicilerden oluşmaktadır. Veri toplam yöntemi olarak dört bölümden oluşan Google Form üzerinden çevrimiçi anket yöntemi kullanılmıştır. Korelasyon ve yol analizleri sonucunda korona fobisi ile alternatif tıp ürünleri satın alma arasında, korona fobisi ile sağlık bilinci arasında ve sağlık bilinci ile alternatif tıp ürünleri satın alma niyeti arasında anlamlı ilişkiler olduğu ve korona fobisinin alternatif tıp ürünleri satın alma niyeti üzerindeki etkisinde sağlık bilincinin kısmı aracılık rolü olduğu tespit edilmiştir. Ayrıca çalışmada sağlık bilinci ile medeni durum, eğitim, yaş ve gelir arasında, korona fobisi somatik alt boyutu ile koronaya daha önce yakalanıp yakalanma ve sigara kullanımı arasında anlamlı farklılıklar olduğu sonucuna ulaşılmıştır.

Makale detayları

The Role of Health Awareness in the Effect of Corona Phobia on Intention to Purchase Alternative Medicine Products: A Study on Consumers of Iğdır Province

Yazarlar:

Turhan Moç

Yayıncı:

Karamanoglu Mehmetbey University

Ana Başlıklar:

Tüketici Davranışı

Dergi:

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.25 Issue 44, pp.166-189

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001291912

pISSN:

2147-7833

Corona Phobia

Health Conscıousness

Alternative Medicine Products

Purchasing IntentionKorona Fobisi

Sağlık Bilinci

Alternatif Tıp Ürünleri

Satın Alma Niyeti

Sayı

Makale detayları

Yazarlar: Turhan Moç

Yayıncı: Karamanoglu Mehmetbey University

Ana Başlıklar: Tüketici Davranışı

Dergi: Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.25 Issue 44, pp.166-189

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001291912

pISSN: 2147-7833

Sayı

Yazarlar:

Turhan Moç

Yayıncı:

Karamanoglu Mehmetbey University

Ana Başlıklar:

Tüketici Davranışı

Dergi:

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.25 Issue 44, pp.166-189

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001291912

pISSN:

2147-7833