Classification of Emerging Markets in the context of New Searches and Ease of Doing Business in the Global Market

Makbule Aytekin

Makale detayları

Classification of Emerging Markets in the context of New Searches and Ease of Doing Business in the Global Market

Yazarlar:

Makbule Aytekin

Yayıncı:

Igdir University

Ana Başlıklar:

Avrupa Birliği Ekonomisi

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.1-23

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001302967

pISSN:

2147-5717

Anahtar kelimeler:

Özet:

 Businesses have had the opportunity to offer their products and services to foreign markets more quickly as a result of technological advancements, trade flexibility, and globalization. However, businesses must adopt specific marketing strategies in light of the markets attractiveness, different risk categories, and competitive advantages. It is currently considered essential for a companys survival to understand the contemporary complications of business operations in a globalized market. In this framwork, this study classify and evaluates developing countries with significant business opportunities using World Bank Doing Business data. TOPSIS-Sort-C, one of the multi-criteria classification methods, was used in the classification process. In terms of ease of doing business, Bulgaria, China, Indonesia, India, Kazakhstan, Kenya, Colombia, Hungary, Malaysia, Romania, Russia, Chile, Thailand, and Türkiye ranked in the first class. The second class consists primarily of countries from Latin America, the Middle East, and emerging Asia. Algeria, Ethiopia, Iraq, and Myanmar are among the countries in the last class that can be regarded high risk for businesses looking for new markets. Countries with positive and negative distinctions in each criterion were also evaluated. This framework is anticipated to provide enterprises with significant implications for the investment environment in the relevant countries.

 Businesses have had the opportunity to offer their products and services to foreign markets more quickly as a result of technological advancements, trade flexibility, and globalization. However, businesses must adopt specific marketing strategies in light of the markets attractiveness, different risk categories, and competitive advantages. It is currently considered essential for a companys survival to understand the contemporary complications of business operations in a globalized market. In this framwork, this study classify and evaluates developing countries with significant business opportunities using World Bank Doing Business data. TOPSIS-Sort-C, one of the multi-criteria classification methods, was used in the classification process. In terms of ease of doing business, Bulgaria, China, Indonesia, India, Kazakhstan, Kenya, Colombia, Hungary, Malaysia, Romania, Russia, Chile, Thailand, and Türkiye ranked in the first class. The second class consists primarily of countries from Latin America, the Middle East, and emerging Asia. Algeria, Ethiopia, Iraq, and Myanmar are among the countries in the last class that can be regarded high risk for businesses looking for new markets. Countries with positive and negative distinctions in each criterion were also evaluated. This framework is anticipated to provide enterprises with significant implications for the investment environment in the relevant countries.

 Businesses have had the opportunity to offer their products and services to foreign markets more quickly as a result of technological advancements, trade flexibility, and globalization. However, businesses must adopt specific marketing strategies in light of the markets attractiveness, different risk categories, and competitive advantages. It is currently considered essential for a companys survival to understand the contemporary complications of business operations in a globalized market. In this framwork, this study classify and evaluates developing countries with significant business opportunities using World Bank Doing Business data. TOPSIS-Sort-C, one of the multi-criteria classification methods, was used in the classification process. In terms of ease of doing business, Bulgaria, China, Indonesia, India, Kazakhstan, Kenya, Colombia, Hungary, Malaysia, Romania, Russia, Chile, Thailand, and Türkiye ranked in the first class. The second class consists primarily of countries from Latin America, the Middle East, and emerging Asia. Algeria, Ethiopia, Iraq, and Myanmar are among the countries in the last class that can be regarded high risk for businesses looking for new markets. Countries with positive and negative distinctions in each criterion were also evaluated. This framework is anticipated to provide enterprises with significant implications for the investment environment in the relevant countries.

 İşletmeler sundukları ürünleri ve hizmetleri, teknolojik ilerlemeler, ticarette getirilen esneklikler ve küreselleşme ile birlikte yurt dışı pazarlara daha hızlı biçimde sunma imkanına kavuşmuştur. Bununla birlikte, işletmeler pazarın çekiciliği, çeşitli risk grupları ve rekabetçi avantajlar bağlamında belli pazarlama hedefleri ve politikaları geliştirmek durumundadır. Küreselleşmiş bir pazarda iş yapmanın modern karmaşıklığını anlamak, bugün bir şirketin hayatta kalması için mutlak bir gereklilik olarak görülmektedir. Bu çerçevede ele alınan çalışma, Dünya Bankası İş Yapma Kolaylığı Doing Business verilerinden yararlanarak işletmeler açısından önemli fırsatlar içeren gelişmekte olan ülkelerin sınıflandırılmasını ve değerlendirmesini içermektedir. Sınıflandırma işleminde çok kriterli sınıflandırma yöntemlerinden TOPSIS-Sort-C kullanılmıştır. Elde edilen sonuçlar iş yapmak kolaylığı açısından ilk sınıfta Bulgaristan, Çin, Endonezya, Hindistan, Kazakistan, Kenya, Kolombiya, Macaristan, Malezya, Romanya, Rusya, Şili, Tayland ve Türkiye yer almıştır. İkinci sınıfta ağırlıklı olarak Latin Amerika, Orta Doğu ve yeni gelişmekte olan Asya ülkeleri bulunmaktadır. Son sınıfta ise yeni pazar arayışındaki işletmeler açısından yüksek riskli olarak değerlendirilebilecek Cezayir, Etiyopya, Irak, Myanmar yer almaktadır. Ayrıca, her bir kriterde olumlu ve olumsuz olarak farklılaşan ülkeler değerlendirilmiştir. Bu çerçevede, işletmelere ilgili ülkelerdeki yatırım ortamına dair önemli çıkarımlar sağlanacağı düşünülmektedir.

Makale detayları

Classification of Emerging Markets in the context of New Searches and Ease of Doing Business in the Global Market

Yazarlar:

Makbule Aytekin

Yayıncı:

Igdir University

Ana Başlıklar:

Avrupa Birliği Ekonomisi

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.1-23

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001302967

pISSN:

2147-5717

International Marketing

Globalization

New Markets

Doing Business

Multi-Criteria ClassificationUluslararası Pazarlama

Küreselleşme

Yeni Pazarlar

İş Yapma Kolaylığı

Çok Kriterli Sınıflandırma

Sayı

Makale detayları

Yazarlar: Makbule Aytekin

Yayıncı: Igdir University

Ana Başlıklar: Avrupa Birliği Ekonomisi

Dergi: Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.1-23

Belge Tipi: Makale

Yayın Tarihi: 10/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001302967

pISSN: 2147-5717

Sayı

Yazarlar:

Makbule Aytekin

Yayıncı:

Igdir University

Ana Başlıklar:

Avrupa Birliği Ekonomisi

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.1-23

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001302967

pISSN:

2147-5717