The Effect of Interactive IT Table Service on Consumer’s Revisit Intention

Amanda LİN; Esther MA; Brendan T. CHEN

doi:https://doi.org/10.30519/ahtr.527022

Makale detayları

The Effect of Interactive IT Table Service on Consumer’s Revisit Intention

Yazarlar:

Amanda LİN | Esther MA | Brendan T. CHEN

Yayıncı:

Akdeniz University

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

Advances in Hospitality and Tourism Research (AHTR) 2019 Vol.7 Issue 1, pp.124-136

Belge Tipi:

Makale

Yayın Tarihi:

5/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000447348

Sıklık:

Üç Aylık

eISSN:

2148-7316

pISSN:

2147-9100

DOI:

https://doi.org/10.30519/ahtr.527022

Özet:

 

In the hospitality and catering
industry, consumers are accustomed to face-to-face services, but the problems
of Taiwan’s aging society and the migration of manpower outward have become
increasingly serious recently, impacting its service demands. In order to
promote service quality and competitiveness and adapt to the global trends of
industry technicalization, more and more scholars are thinking about the
integration of innovative technological equipment or service modes for Taiwan's
catering industry and exploring the impacts and effects of such integration.
This study thus probed into the influences of the interactive table service on
consumers' enjoyment of ordering and the revisit intention. It employed simple
linear regression and verified if the hypothetical framework had a partial
mediating effect. The results of this study demonstrated that consumers can
gain pleasure by using a digital ordering machine, which affects their
willingness to revisit. This study provides management implications and serves
as a reference for future practitioners in terms of practice and for the
academic community in terms of subsequent research.

Makale detayları

The Effect of Interactive IT Table Service on Consumer’s Revisit Intention

Yazarlar: Amanda LİN | Esther MA | Brendan T. CHEN

Yayıncı: Akdeniz University

Ana Başlıklar: Kamu mallarının idaresi

Dergi: Advances in Hospitality and Tourism Research (AHTR) 2019 Vol.7 Issue 1, pp.124-136

Belge Tipi: Makale

Yayın Tarihi: 5/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000447348

Sıklık: Üç Aylık

eISSN: 2148-7316

pISSN: 2147-9100

DOI: https://doi.org/10.30519/ahtr.527022

Sayı

Yazarlar:

Amanda LİN | Esther MA | Brendan T. CHEN

Yayıncı:

Akdeniz University

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

Advances in Hospitality and Tourism Research (AHTR) 2019 Vol.7 Issue 1, pp.124-136

Belge Tipi:

Makale

Yayın Tarihi:

5/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000447348

Sıklık:

Üç Aylık

eISSN:

2148-7316

pISSN:

2147-9100

DOI:

https://doi.org/10.30519/ahtr.527022