DESTİNASYON İMAJININ TURİSTLERİN MEMNUNİYETİNE VE TEKRAR ZİYARET ETME NİYETİNE ETKİSİ: MARDİN İLİ ÜZERİNE BİR ARAŞTIRMA

Osman ÖZDEMİR

Makale detayları

DESTİNASYON İMAJININ TURİSTLERİN MEMNUNİYETİNE VE TEKRAR ZİYARET ETME NİYETİNE ETKİSİ: MARDİN İLİ ÜZERİNE BİR ARAŞTIRMA

Yazarlar:

Osman ÖZDEMİR

Yayıncı:

Sırnak University

Ana Başlıklar:

Sosyal Bilimler

Dergi:

Journal of Economics and Administrative Approaches 2019 Vol.1 Issue 1, pp.65-77

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000719945

Sıklık:

İki Yıllık

eISSN:

2687-6159

Özet:

 


Tourism sector is the most important for countries and companies. Therefore, companies make an effort to promote and sell their products and services to tourists. They also dwelt on destination image. This study aims to develop an understanding of how destination image affect to revisit intention on tourism sector. Satisfaction, ağızdan ağıza pazarlama and value are used as variables in research model. The model was tested and confirmed with the survey data of 207 tourists. The participants were reached in November 2018 in Mardin. Survey data were analyzed with SPSS 23.0. As a result, it was concluded that there are significant relationships between the variables and affect each other positively. This study also presents the importance of destination image to tourists’ revisit intention. It was found that satisfaction, wom and value are positively effective on tourists’ revisit intention. These results suggest that countries and companies need to take into account and manage actively tourism services and destination image.

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Makale detayları

DESTİNASYON İMAJININ TURİSTLERİN MEMNUNİYETİNE VE TEKRAR ZİYARET ETME NİYETİNE ETKİSİ: MARDİN İLİ ÜZERİNE BİR ARAŞTIRMA

Yazarlar: Osman ÖZDEMİR

Yayıncı: Sırnak University

Ana Başlıklar: Sosyal Bilimler

Dergi: Journal of Economics and Administrative Approaches 2019 Vol.1 Issue 1, pp.65-77

Belge Tipi: Makale

Yayın Tarihi: 12/2019

Belge Dili: Türkçe

Document ID (Org No.): 2000719945

Sıklık: İki Yıllık

eISSN: 2687-6159

Sayı

Yazarlar:

Osman ÖZDEMİR

Yayıncı:

Sırnak University

Ana Başlıklar:

Sosyal Bilimler

Dergi:

Journal of Economics and Administrative Approaches 2019 Vol.1 Issue 1, pp.65-77

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000719945

Sıklık:

İki Yıllık

eISSN:

2687-6159