The Effect of Socio-Demographic Variables on Entrepreneurial Marketing Among Potential Sme Owners: A Case Study in Turkey

Dilek PENPECE

Makale detayları

The Effect of Socio-Demographic Variables on Entrepreneurial Marketing Among Potential Sme Owners: A Case Study in Turkey

Yazarlar:

Dilek PENPECE

Yayıncı:

PressAcademia

Dergi:

Journal of Business Economics and Finance 2014 Vol.3 Issue 2, pp.138-152

Belge Tipi:

Makale

Yayın Tarihi:

5/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000738078

Sıklık:

Üç Aylık

eISSN:

2146-7943

Özet:

 

Marketing and entrepreneurship are two different disciplines. The concept of entrepreneurial marketing which serves as the interface of marketing and entrepreneurship is proportionally more significant for SMEs than for large businesses. SMEs which constitute 99.9% of all businesses in Turkey are the focal points for economic expansion. In this sense, the study defines the relationship between the entrepreneurial marketing aspects and socio-demographic features of potential entrepreneurs in Turkey. In the fieldwork done in line with this aim, a relationship between gender and innovation-orientation, one of the aspects of entrepreneurial marketing, has been found. Educational status makes a significant difference in the aspects of risk taking-orientation, innovation-orientation, resource leveraging, proactiveorientation, customer intensity and opportunity-driven.

Makale detayları

The Effect of Socio-Demographic Variables on Entrepreneurial Marketing Among Potential Sme Owners: A Case Study in Turkey

Yazarlar: Dilek PENPECE

Yayıncı: PressAcademia

Dergi: Journal of Business Economics and Finance 2014 Vol.3 Issue 2, pp.138-152

Belge Tipi: Makale

Yayın Tarihi: 5/2014

Belge Dili: Türkçe

Document ID (Org No.): 2000738078

Sıklık: Üç Aylık

eISSN: 2146-7943

Sayı

Yazarlar:

Dilek PENPECE

Yayıncı:

PressAcademia

Dergi:

Journal of Business Economics and Finance 2014 Vol.3 Issue 2, pp.138-152

Belge Tipi:

Makale

Yayın Tarihi:

5/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000738078

Sıklık:

Üç Aylık

eISSN:

2146-7943