GREEN TRANSITION IN TRADE: AN ANALYSIS ON THE ENVIRONMENTAL LABEL AND ITS LEGAL NATURE

Şerife Esra Kiraz

Makale detayları

GREEN TRANSITION IN TRADE: AN ANALYSIS ON THE ENVIRONMENTAL LABEL AND ITS LEGAL NATURE

Yazarlar:

Şerife Esra Kiraz

Yayıncı:

Kirikkale University

Ana Başlıklar:

Ticaret Hukuku (Diğer) | Çevre ve Kaynaklar Hukuku (Diğer)

Dergi:

Kırıkkale Hukuk Mecmuası Vol.4 Issue 2, pp.651-676

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310520

pISSN:

2757-9964

Anahtar kelimeler:

Özet:

 Increasing environmental awareness among the consumers has caused preference of such products and services that are less harmful to the environment. Therefore, businesses have begun using labels, signs, symbols, logos, etc. claiming that the products and services they offer are more environmentally friendly and have started to influence consumers sale preferences. With the raising environmental concerns in public, not only businesses but also environmental organisations and governments have started to promote sustainable products with the idea that the consumers can significantly reduce negative effects of the consumption on the environment through their conscious sales decisions. However, determining whether businesses claims as being environmentally friendly are true should be solved. To protect consumers, an ecolabel system which verifies the claims about the environmental impact of products and services have emerged. By ecolabel, accuracy of environmental claims about the goods and services are proved based on certain standards and evidence, thereof, the consumers can choose such products and services with confidence. In the process of harmonization with EU legislation, Türkiye implemented the Environmental Label Regulation ÇEY and the Turkish Environmental Label System TÇES in 2018. This study first introduces the environmental label and then this system and the legislation. Regarding that this system is new in Türkiye, an evaluation is undertaken about its legal nature. The evaluation is based upon whether the environmental label is a trademark in the light of the Turkish Industrial Property Law SMK, because that it is a sign, logo attached to the goodsservices. Thus, if environmental label is a collective or certification mark is examined.

 Increasing environmental awareness among the consumers has caused preference of such products and services that are less harmful to the environment. Therefore, businesses have begun using labels, signs, symbols, logos, etc. claiming that the products and services they offer are more environmentally friendly and have started to influence consumers sale preferences. With the raising environmental concerns in public, not only businesses but also environmental organisations and governments have started to promote sustainable products with the idea that the consumers can significantly reduce negative effects of the consumption on the environment through their conscious sales decisions. However, determining whether businesses claims as being environmentally friendly are true should be solved. To protect consumers, an ecolabel system which verifies the claims about the environmental impact of products and services have emerged. By ecolabel, accuracy of environmental claims about the goods and services are proved based on certain standards and evidence, thereof, the consumers can choose such products and services with confidence. In the process of harmonization with EU legislation, Türkiye implemented the Environmental Label Regulation ÇEY and the Turkish Environmental Label System TÇES in 2018. This study first introduces the environmental label and then this system and the legislation. Regarding that this system is new in Türkiye, an evaluation is undertaken about its legal nature. The evaluation is based upon whether the environmental label is a trademark in the light of the Turkish Industrial Property Law SMK, because that it is a sign, logo attached to the goodsservices. Thus, if environmental label is a collective or certification mark is examined.

 Increasing environmental awareness among the consumers has caused preference of such products and services that are less harmful to the environment. Therefore, businesses have begun using labels, signs, symbols, logos, etc. claiming that the products and services they offer are more environmentally friendly and have started to influence consumers sale preferences. With the raising environmental concerns in public, not only businesses but also environmental organisations and governments have started to promote sustainable products with the idea that the consumers can significantly reduce negative effects of the consumption on the environment through their conscious sales decisions. However, determining whether businesses claims as being environmentally friendly are true should be solved. To protect consumers, an ecolabel system which verifies the claims about the environmental impact of products and services have emerged. By ecolabel, accuracy of environmental claims about the goods and services are proved based on certain standards and evidence, thereof, the consumers can choose such products and services with confidence. In the process of harmonization with EU legislation, Türkiye implemented the Environmental Label Regulation ÇEY and the Turkish Environmental Label System TÇES in 2018. This study first introduces the environmental label and then this system and the legislation. Regarding that this system is new in Türkiye, an evaluation is undertaken about its legal nature. The evaluation is based upon whether the environmental label is a trademark in the light of the Turkish Industrial Property Law SMK, because that it is a sign, logo attached to the goodsservices. Thus, if environmental label is a collective or certification mark is examined.

 Tüketicilerde giderek artan çevre bilinci, çevreye daha az zarar veren ürün ve hizmetleri tercih etmelerine yol açmış; bunun sonucu olarak da işletmelerin sundukları ürün ve hizmetlerin daha çevre dostu olduğunu iddia eden etiket, işaret, sembol, logo vb. kullanarak tüketicilerin tercihlerine etki etmeye başlamıştır. Tüketicilerin çevreye ilişkin artan kaygıları, işletmeler kadar, çevre kuruluşları ve devletlerin de dikkatini çekmiş ve tüketicilerin bilinçli satın alma kararları yoluyla çevre üzerindeki olumsuz etkileri önemli ölçüde azaltabilecekleri görüşüyle sürdürülebilir ürünleri teşvik etme yoluna gitmiştir. Ancak işletmelerin, iddia ettikleri gibi çevreci olup olmadıklarının da tespiti de önemli bir sorun işareti teşkil etmektedir. Tüketicilerin korunması açısından ürünlerin ve hizmetlerin çevresel etkilerine ilişkin iddiaları doğrulayan çevre etiketi sistemi ortaya çıkmıştır. Çevre etiketi ile; işletmeler tarafından sunulan mal ve hizmetlere ilişkin çevresel iddiaların tamamen belli standartlara ve kanıtlara dayalı olarak doğruluğu desteklenmekte ve tüketicilerin de güven ile bu tür ürün ve hizmetleri seçmesinin önü açılmaktadır. Çevre etiketine sahip olan AB mevzuatı ile uyum sürecinde, 2018 yılında Türkiye Çevre Etiketi Yönetmeliği ile Türkiye Çevre Etiketi Sistemi TÇES hayata geçirmiştir. Ülkemiz açısından son derece yeni olan çevre etiketini de halihazırda sadece 10 işletmenin aldığı gözlemlenmiştir. Çalışmamızda öncelikle, çevre etiketi tanıtılacak ve çevre etiketi sistemi ve mevzuatı incelenecektir. Söz konusu sistemin ülkemizde de yeni olması göz önüne alınarak hukuki niteliğine ilişkin değerlendirme yapılacaktır. Söz konusu değerlendirme, çevre etiketin, bir işaret, logo olmasından yola çıkılarak Sınai Mülkiyet Kanunu ışığında bir marka olup olmadığı temelinde yapılacaktır. Bu noktada çevre etiketinin ortak marka veya garanti markası olup olmadığı incelenecektir.

Makale detayları

GREEN TRANSITION IN TRADE: AN ANALYSIS ON THE ENVIRONMENTAL LABEL AND ITS LEGAL NATURE

Yazarlar:

Şerife Esra Kiraz

Yayıncı:

Kirikkale University

Ana Başlıklar:

Ticaret Hukuku (Diğer) | Çevre ve Kaynaklar Hukuku (Diğer)

Dergi:

Kırıkkale Hukuk Mecmuası Vol.4 Issue 2, pp.651-676

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310520

pISSN:

2757-9964

Environmental Label

Ecolabel

Green Claims

Certification Mark

Collective MarkÇevre Etiketi

Eko-Etiket

Yeşil İddia

Garanti Markası

Ortak Marka

Sayı

Makale detayları

Yazarlar: Şerife Esra Kiraz

Yayıncı: Kirikkale University

Ana Başlıklar: Ticaret Hukuku (Diğer) | Çevre ve Kaynaklar Hukuku (Diğer)

Dergi: Kırıkkale Hukuk Mecmuası Vol.4 Issue 2, pp.651-676

Belge Tipi: Makale

Yayın Tarihi: 10/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001310520

pISSN: 2757-9964

Sayı

Yazarlar:

Şerife Esra Kiraz

Yayıncı:

Kirikkale University

Ana Başlıklar:

Ticaret Hukuku (Diğer) | Çevre ve Kaynaklar Hukuku (Diğer)

Dergi:

Kırıkkale Hukuk Mecmuası Vol.4 Issue 2, pp.651-676

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310520

pISSN:

2757-9964