Communicating the 100th  Year of Turkish Republic through the Means of Digital Public Relations

Ali Yıldırım

Makale detayları

Communicating the 100th Year of Turkish Republic through the Means of Digital Public Relations

Yazarlar:

Ali Yıldırım

Yayıncı:

Akdeniz University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 41, pp.117-137

Belge Tipi:

Makale

Yayın Tarihi:

8/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001297693

pISSN:

2619-9718

Anahtar kelimeler:

Özet:

 Creating a countrys brand value and strengthening its image and reputation are possible through public relations efforts. In todays world, where digital technologies and networks are widely prevalent, communicating with target audiences digitally provides an advantage. In this context, the Republic of Türkiye is celebrating its centennial in 2023. The yuzuncuyil.gov.tr website has been launched to preserve state traditions, maintain Türkiyes longstanding brand value, and leverage communication opportunities. The aim of this study is to examine the yuzuncuyil.gov.tr web site from a dialogic perspective and assess its compatibility with communication techniques. Therefore, as we enter Türkiyes centennial year, it is important to analyze the yuzuncuyil.gov.tr website, which has been designed as a digital channel, from a dialogic standpoint and highlight the reciprocal and interactive aspect of communication. Content analysis method was used in this study, and the data was obtained from the yuzuncuyil.gov.tr website. By determining categories within the framework of dialogic communication theory, an analysis was conducted. The findings revealed that the website was not designed in line with dialogic communication principles, primarily serving informational and announcement purposes, lacking regular updates and interactivity. Consequently, it was concluded that designing a website that is suitable for Türkiyes Centennial, integrates with social media, and promotes interactivity would be beneficial.

 Creating a countrys brand value and strengthening its image and reputation are possible through public relations efforts. In todays world, where digital technologies and networks are widely prevalent, communicating with target audiences digitally provides an advantage. In this context, the Republic of Türkiye is celebrating its centennial in 2023. The yuzuncuyil.gov.tr website has been launched to preserve state traditions, maintain Türkiyes longstanding brand value, and leverage communication opportunities. The aim of this study is to examine the yuzuncuyil.gov.tr web site from a dialogic perspective and assess its compatibility with communication techniques. Therefore, as we enter Türkiyes centennial year, it is important to analyze the yuzuncuyil.gov.tr website, which has been designed as a digital channel, from a dialogic standpoint and highlight the reciprocal and interactive aspect of communication. Content analysis method was used in this study, and the data was obtained from the yuzuncuyil.gov.tr website. By determining categories within the framework of dialogic communication theory, an analysis was conducted. The findings revealed that the website was not designed in line with dialogic communication principles, primarily serving informational and announcement purposes, lacking regular updates and interactivity. Consequently, it was concluded that designing a website that is suitable for Türkiyes Centennial, integrates with social media, and promotes interactivity would be beneficial.

 Creating a countrys brand value and strengthening its image and reputation are possible through public relations efforts. In todays world, where digital technologies and networks are widely prevalent, communicating with target audiences digitally provides an advantage. In this context, the Republic of Türkiye is celebrating its centennial in 2023. The yuzuncuyil.gov.tr website has been launched to preserve state traditions, maintain Türkiyes longstanding brand value, and leverage communication opportunities. The aim of this study is to examine the yuzuncuyil.gov.tr web site from a dialogic perspective and assess its compatibility with communication techniques. Therefore, as we enter Türkiyes centennial year, it is important to analyze the yuzuncuyil.gov.tr website, which has been designed as a digital channel, from a dialogic standpoint and highlight the reciprocal and interactive aspect of communication. Content analysis method was used in this study, and the data was obtained from the yuzuncuyil.gov.tr website. By determining categories within the framework of dialogic communication theory, an analysis was conducted. The findings revealed that the website was not designed in line with dialogic communication principles, primarily serving informational and announcement purposes, lacking regular updates and interactivity. Consequently, it was concluded that designing a website that is suitable for Türkiyes Centennial, integrates with social media, and promotes interactivity would be beneficial.

 Bir ülkenin marka değerinin oluşturulması, imajının ve itibarının güçlendirilmesi halkla ilişkiler çalışmalarıyla mümkündür. Dijital teknolojilerin ve dijital ağların çok fazla yaygınlaştığı günümüzde hedef kitlelerle iletişimi dijitale taşımak avantaj sağlamaktadır. Bu vesileyle, Türkiye Cumhuriyeti 2023 yılında yüzüncü yılını kutlamaktadır. Devlet geleneklerinin yaşatılması, köklü geçmişe sahip olan Türkiyenin marka değerinin sürdürülmesi ve iletişim olanaklarından faydalanılması için hayata geçirilmiş olan yuzuncuyil.gov.tr web sitesinin diyalojik yönden incelenmesi ve iletişim tekniklerine uygunluğu bu çalışmanın amacını oluşturmaktadır. Bu anlamda, Türkiyenin yüzüncü yılına girerken, dijital bir kanal olarak hazırlanan yuzuncuyil.gov.tr web sitesinin diyalojik yönden incelenmesi ve iletişimin karşılıklı ve etkileşime dayanan yönünün ortaya konması önem taşımaktadır. Çalışmada içerik analizi yöntemi kullanılmıştır. Veriler, yuzuncuyil.gov.tr adresinden elde edilmiştir. Diyalojik iletişim teorisi kapsamında kategoriler belirlenerek analiz gerçekleştirilmiştir. Elde edilen bulgularda, web sitesinin diyalojik iletişime uygun olarak tasarlanmadığı, bilgilendirme ve duyuru yapma amaçlı kullanıldığı, güncelleme yapılmadığı ve etkileşimli olmadığı tespit edilmiştir. Türkiyenin Yüzüncü Yılına uygun, sosyal medya ile entegre ve etkileşimli bir sitenin tasarlanmasının uygun olacağı sonucu elde edilmiştir.

Makale detayları

Communicating the 100th Year of Turkish Republic through the Means of Digital Public Relations

Yazarlar:

Ali Yıldırım

Yayıncı:

Akdeniz University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 41, pp.117-137

Belge Tipi:

Makale

Yayın Tarihi:

8/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001297693

pISSN:

2619-9718

Türkiye

100th Anniversary

Republic

Digital Communication

WebsiteTürkiye

Yüzüncü Yıl

Cumhuriyet

Dijital İletişim

Web Siteleri

Sayı

Makale detayları

Yazarlar: Ali Yıldırım

Yayıncı: Akdeniz University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 41, pp.117-137

Belge Tipi: Makale

Yayın Tarihi: 8/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001297693

pISSN: 2619-9718

Sayı

Yazarlar:

Ali Yıldırım

Yayıncı:

Akdeniz University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 41, pp.117-137

Belge Tipi:

Makale

Yayın Tarihi:

8/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001297693

pISSN:

2619-9718