How do Companies Adapt to Cultural Factors to Gain Legitimacy in International Markets ?

Alicia Blanco González; Pablo Menchen Atienza; Cristina Del Castillo Feito; Lourdes Rivero Gutiérrez

Makale detayları

How do Companies Adapt to Cultural Factors to Gain Legitimacy in International Markets ?

Yazarlar:

Alicia Blanco González | Pablo Menchen Atienza | Cristina Del Castillo Feito | Lourdes Rivero Gutiérrez

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji (Diğer)

Dergi:

Journal of Economy Culture and Society Issue 71, pp.104-120

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001355173

pISSN:

2645-8772

Anahtar kelimeler:

Özet:

 The internationalization process entails challenges, and companies need to identify the best manner to reach social support and legitimacy in the host countries. Among the main challenges, cultural differences between the home and foreign country should be highlighted. Since legitimacy is achieved through consistent corporate behavior aligned with social norms and values, enterprises must identify and adapt to these cultural differences to succeed in the expansion process. Therefore, the main objective of this research is to identify the most critical barriers in the internationalization process as well as to provide solutions and guidelines for future enterprises that want to follow an international approach.

 The internationalization process entails challenges, and companies need to identify the best manner to reach social support and legitimacy in the host countries. Among the main challenges, cultural differences between the home and foreign country should be highlighted. Since legitimacy is achieved through consistent corporate behavior aligned with social norms and values, enterprises must identify and adapt to these cultural differences to succeed in the expansion process. Therefore, the main objective of this research is to identify the most critical barriers in the internationalization process as well as to provide solutions and guidelines for future enterprises that want to follow an international approach.

 The internationalization process entails challenges, and companies need to identify the best manner to reach social support and legitimacy in the host countries. Among the main challenges, cultural differences between the home and foreign country should be highlighted. Since legitimacy is achieved through consistent corporate behavior aligned with social norms and values, enterprises must identify and adapt to these cultural differences to succeed in the expansion process. Therefore, the main objective of this research is to identify the most critical barriers in the internationalization process as well as to provide solutions and guidelines for future enterprises that want to follow an international approach.

 The internationalization process entails challenges, and companies need to identify the best manner to reach social support and legitimacy in the host countries. Among the main challenges, cultural differences between the home and foreign country should be highlighted. Since legitimacy is achieved through consistent corporate behavior aligned with social norms and values, enterprises must identify and adapt to these cultural differences to succeed in the expansion process. Therefore, the main objective of this research is to identify the most critical barriers in the internationalization process as well as to provide solutions and guidelines for future enterprises that want to follow an international approach.

Makale detayları

How do Companies Adapt to Cultural Factors to Gain Legitimacy in International Markets ?

Yazarlar:

Alicia Blanco González | Pablo Menchen Atienza | Cristina Del Castillo Feito | Lourdes Rivero Gutiérrez

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji (Diğer)

Dergi:

Journal of Economy Culture and Society Issue 71, pp.104-120

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001355173

pISSN:

2645-8772

Legitimacy

Institutional Context

Cultural Values

Internationalization

Sayı

Makale detayları

How do Companies Adapt to Cultural Factors to Gain Legitimacy in International Markets ?

Yazarlar: Alicia Blanco González | Pablo Menchen Atienza | Cristina Del Castillo Feito | Lourdes Rivero Gutiérrez

Yayıncı: Istanbul University

Ana Başlıklar: Sosyoloji (Diğer)

Dergi: Journal of Economy Culture and Society Issue 71, pp.104-120

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001355173

pISSN: 2645-8772

Legitimacy

Institutional Context

Cultural Values

Internationalization

Sayı

Yazarlar:

Alicia Blanco González | Pablo Menchen Atienza | Cristina Del Castillo Feito | Lourdes Rivero Gutiérrez

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji (Diğer)

Dergi:

Journal of Economy Culture and Society Issue 71, pp.104-120

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001355173

pISSN:

2645-8772