CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)

Shaden Masadeh

Makale detayları

CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)

Yazarlar:

Shaden Masadeh

Yayıncı:

Anadolu University

Dergi:

Turkish Online Journal of Distance Education Vol.24 Issue 2, pp.284-307

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001287299

pISSN:

1302-6488

Anahtar kelimeler:

Özet:

 The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students continuous intention CI towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation values SecuritySEC, ConformityCON of Schwartz Value TheorySVT, organizational support factors TrainingTR, Top management supportTS in Technology-Organizational-Environmental TOE , and the Technology acceptance modelTAM  main factors perceived usefulnessPU, perceived ease of usePEU. To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university IAU in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors PU, PEU, conservation values factors SEC, CON, and organizational support factors TR, TS are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.

 The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students continuous intention CI towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation values SecuritySEC, ConformityCON of Schwartz Value TheorySVT, organizational support factors TrainingTR, Top management supportTS in Technology-Organizational-Environmental TOE , and the Technology acceptance modelTAM  main factors perceived usefulnessPU, perceived ease of usePEU. To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university IAU in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors PU, PEU, conservation values factors SEC, CON, and organizational support factors TR, TS are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.

 The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students continuous intention CI towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation values SecuritySEC, ConformityCON of Schwartz Value TheorySVT, organizational support factors TrainingTR, Top management supportTS in Technology-Organizational-Environmental TOE , and the Technology acceptance modelTAM  main factors perceived usefulnessPU, perceived ease of usePEU. To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university IAU in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors PU, PEU, conservation values factors SEC, CON, and organizational support factors TR, TS are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.

 The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students continuous intention CI towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation values SecuritySEC, ConformityCON of Schwartz Value TheorySVT, organizational support factors TrainingTR, Top management supportTS in Technology-Organizational-Environmental TOE , and the Technology acceptance modelTAM  main factors perceived usefulnessPU, perceived ease of usePEU. To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university IAU in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors PU, PEU, conservation values factors SEC, CON, and organizational support factors TR, TS are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.

Makale detayları

CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)

Yazarlar:

Shaden Masadeh

Yayıncı:

Anadolu University

Dergi:

Turkish Online Journal of Distance Education Vol.24 Issue 2, pp.284-307

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001287299

pISSN:

1302-6488

Online learning

Schwartz’s Value Theory

COVID-19

technology-organizationalenvironmental

TAM

continuous intention

Sayı

Makale detayları

CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)

Yazarlar: Shaden Masadeh

Yayıncı: Anadolu University

Dergi: Turkish Online Journal of Distance Education Vol.24 Issue 2, pp.284-307

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001287299

pISSN: 1302-6488

Online learning

Schwartz’s Value Theory

COVID-19

technology-organizationalenvironmental

TAM

continuous intention

Sayı

Yazarlar:

Shaden Masadeh

Yayıncı:

Anadolu University

Dergi:

Turkish Online Journal of Distance Education Vol.24 Issue 2, pp.284-307

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001287299

pISSN:

1302-6488