THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS

Mehmet Ozan Gülada; Yasemin Keskin Yılmaz

Makale detayları

THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS

Yazarlar:

Mehmet Ozan Gülada | Yasemin Keskin Yılmaz

Yayıncı:

Gumushane University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1378-1403

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001300125

pISSN:

2146-3301

Anahtar kelimeler:

Özet:

 Gambling addiction is a situation that can occur as a result of the individual spending a significant part of hisher time on gambling or when the time heshe spends on gambling gets out of control. This dependence can harm the economy of the individual, as well as negatively affect the relations with the environment, leading to the process of exclusion of the individual from the society. Treatment can be applied to prevent gambling addiction, just like alcohol, cigarette and drug addicts. Apart from this, public service announcements reflecting the negative effects of gambling addiction are prepared by various organizations. It is sought to make to raise awareness of gambling addiction in the public opinion through the visual and written indicators in these public service announcements. In the study, it was aimed to reveal the main messages in public service announcements prepared for gambling addiction and to determine which indicators were used in public service announcements. For this purpose, the indicators in the public service announcements related to the subject were extensively analyzed through Roman Jakobsons Communication Functions. In the public service announcements examined in the study, it was found that the negativity experienced by the families of gambling addicts was brought to the fore in terms of message strategy. In this context, it was concluded that gambling addiction was sought to be prevented by using the sadness attraction technique over the families of gambling addicted individuals in the study.

 Gambling addiction is a situation that can occur as a result of the individual spending a significant part of hisher time on gambling or when the time heshe spends on gambling gets out of control. This dependence can harm the economy of the individual, as well as negatively affect the relations with the environment, leading to the process of exclusion of the individual from the society. Treatment can be applied to prevent gambling addiction, just like alcohol, cigarette and drug addicts. Apart from this, public service announcements reflecting the negative effects of gambling addiction are prepared by various organizations. It is sought to make to raise awareness of gambling addiction in the public opinion through the visual and written indicators in these public service announcements. In the study, it was aimed to reveal the main messages in public service announcements prepared for gambling addiction and to determine which indicators were used in public service announcements. For this purpose, the indicators in the public service announcements related to the subject were extensively analyzed through Roman Jakobsons Communication Functions. In the public service announcements examined in the study, it was found that the negativity experienced by the families of gambling addicts was brought to the fore in terms of message strategy. In this context, it was concluded that gambling addiction was sought to be prevented by using the sadness attraction technique over the families of gambling addicted individuals in the study.

 Gambling addiction is a situation that can occur as a result of the individual spending a significant part of hisher time on gambling or when the time heshe spends on gambling gets out of control. This dependence can harm the economy of the individual, as well as negatively affect the relations with the environment, leading to the process of exclusion of the individual from the society. Treatment can be applied to prevent gambling addiction, just like alcohol, cigarette and drug addicts. Apart from this, public service announcements reflecting the negative effects of gambling addiction are prepared by various organizations. It is sought to make to raise awareness of gambling addiction in the public opinion through the visual and written indicators in these public service announcements. In the study, it was aimed to reveal the main messages in public service announcements prepared for gambling addiction and to determine which indicators were used in public service announcements. For this purpose, the indicators in the public service announcements related to the subject were extensively analyzed through Roman Jakobsons Communication Functions. In the public service announcements examined in the study, it was found that the negativity experienced by the families of gambling addicts was brought to the fore in terms of message strategy. In this context, it was concluded that gambling addiction was sought to be prevented by using the sadness attraction technique over the families of gambling addicted individuals in the study.

 Kumar bağımlılığı, bireyin zamanının önemli bir bölümünü kumar oynamaya harcaması ya da kumar oynamaya ayırdığı zamanın kontrolünden çıkması sonucunda meydana gelebilen bir durumdur. Bu bağımlılık, bireyin ekonomisine zarar verebilmekte bunun yanında çevresiyle olan ilişkilerini de olumsuz yönde etkileyerek, bireyin bulunduğu toplumdan dışlanmasına giden sürece yol açabilmektedir. Kumar bağımlılığının önlenmesine yönelik, tıpkı alkol, sigara ve uyuşturucu bağımlılarında olduğu gibi tedavi uygulanabilmektedir. Bunun dışında çeşitli kuruluşlar tarafından kumar bağımlılığının yol açtığı olumsuz etkiyi yansıtan kamu spotları hazırlanmaktadır. Bu kamu spotlarındaki görsel ve yazılı göstergeler üzerinden kamuoyunda kumar bağımlılığına yönelik farkındalık oluşturulmasına çalışılmaktadır. Çalışmada kumar bağımlılığına yönelik hazırlanan kamu spotlarındaki temel mesajların ortaya konulması ve kamu spotlarında hangi göstergelerden yararlanıldığının tespit edilmesi amaçlanmıştır. Bu amaçla konuya ilişki kamu spotlarındaki göstergeler, Roman Jakobsonun İletişim İşlevleri üzerinden kapsamlı bir şekilde analiz edilmiştir. Çalışmada incelenen kamu spotlarında mesaj stratejisi açısından genel olarak kumar bağımlısı bireylerin ailelerinin yaşadığı olumsuzluğun ön plana çıkarıldığı bulgusuna ulaşılmıştır. Bu kapsamda çalışmada kumar bağımlısı bireylerin aileleri üzerinden hüzün çekiciliği tekniği kullanılarak, kumar bağımlılığının önüne geçilmesine çalışıldığı sonucuna ulaşılmıştır.

Makale detayları

THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS

Yazarlar:

Mehmet Ozan Gülada | Yasemin Keskin Yılmaz

Yayıncı:

Gumushane University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1378-1403

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001300125

pISSN:

2146-3301

Gambling Addiction

Problem Gambling

Public Service Announcement

Gambling

Addiction

PhenomenologyKumar Bağımlılığı

Kamu Spotu

Kumar

Bağımlılık

Fenomenoloji

Sayı

Makale detayları

Yazarlar: Mehmet Ozan Gülada | Yasemin Keskin Yılmaz

Yayıncı: Gumushane University

Ana Başlıklar: İletişim Çalışmaları

Dergi: Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1378-1403

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001300125

pISSN: 2146-3301

Sayı

Yazarlar:

Mehmet Ozan Gülada | Yasemin Keskin Yılmaz

Yayıncı:

Gumushane University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1378-1403

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001300125

pISSN:

2146-3301