A COMPARATIVE ANALYSIS OF USER INTERACTION OF TWITTER FOR TURKISH AND FOREIGN NEWS AGENCIES

Yilmaz YAMAN

doi:https://doi.org/10.17261/Pressacademia.2018.805

Makale detayları

A COMPARATIVE ANALYSIS OF USER INTERACTION OF TWITTER FOR TURKISH AND FOREIGN NEWS AGENCIES

Yazarlar:

Yilmaz YAMAN

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Management Marketing and Logistics 2018 Vol.5 Issue 1, pp.31-40

Belge Tipi:

Makale

Yayın Tarihi:

3/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000742303

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2018.805

Özet:

 


Purpose - This
research examines the user interaction of global and local news agencies'
tweets based on three dimensions. The types of agencies, content richness of
posts, and categories of shared news content. 


Methodology -   A mixed research model was used both
quantitative and qualitative. Five elements have been evaluated with a special
score table. The news categories were examined through eight selected
categories. User interactions were analyzed with 4,582 tweets collected from
the news agencies. Content analysis, t-test, one-way ANOVA and correlation
analysis were conducted. 


Findings- It has been
seen that user interaction differs regarding news agencies and types of news
agencies. So having influenced the audience from the Agency perspective, there
should be considerations regarding sharing content to have interactions.    

Conclusion- Content
marketing is a useful tool for social media
marketing, and news agencies are the leading producers of the social media
content. By this point of view, this work has implications for both
academicians and practitioners.



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Makale detayları

A COMPARATIVE ANALYSIS OF USER INTERACTION OF TWITTER FOR TURKISH AND FOREIGN NEWS AGENCIES

Yazarlar: Yilmaz YAMAN

Yayıncı: PressAcademia

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Management Marketing and Logistics 2018 Vol.5 Issue 1, pp.31-40

Belge Tipi: Makale

Yayın Tarihi: 3/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000742303

Sıklık: Üç Aylık

eISSN: 2148-6670

DOI: https://doi.org/10.17261/Pressacademia.2018.805

Sayı

Yazarlar:

Yilmaz YAMAN

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Management Marketing and Logistics 2018 Vol.5 Issue 1, pp.31-40

Belge Tipi:

Makale

Yayın Tarihi:

3/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000742303

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2018.805