Consumer Attitude towards Organic Foods:  A Multigroup Analysis across Genders

Evrim ERDOĞAN YAZAR; Murat BURUCUOĞLU

Makale detayları

Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders

Yazarlar:

Evrim ERDOĞAN YAZAR | Murat BURUCUOĞLU

Yayıncı:

Istanbul University

Dergi:

Istanbul Business Research 2019 Vol.48 Issue 2, pp.176-196

Belge Tipi:

Makale

Yayın Tarihi:

11/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000480108

Sıklık:

İki Yıllık

eISSN:

2630-5488

Özet:

 

Environmental pollution, modern farming practices and animal transmitted diseases have led consumers to have food safety and health concerns regarding organic foods. This research aims to examine the relationship between consumers’ health consciousness, food safety concerns, attitudes towards organic products, and intention to purchase organic food products. For this purpose, we first developed a research model; then, we tested the research model based on gender differences. According to the results of the research, the attitude toward organic food is a powerful indicator of the consumer’s intention to purchase organic food. Health consciousness, food safety concerns, attitudes, and intentions have a significant relationship with each other. As a result of the gender based binary model comparison, the attitudes and intentions of male and female consumers towards organic food are different. Participants’ increased awareness of health consciousness and food safety concerns increase the relevance of organic products, and has an impact on the development of the organic product market.

Makale detayları

Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders

Yazarlar: Evrim ERDOĞAN YAZAR | Murat BURUCUOĞLU

Yayıncı: Istanbul University

Dergi: Istanbul Business Research 2019 Vol.48 Issue 2, pp.176-196

Belge Tipi: Makale

Yayın Tarihi: 11/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000480108

Sıklık: İki Yıllık

eISSN: 2630-5488

Sayı

Yazarlar:

Evrim ERDOĞAN YAZAR | Murat BURUCUOĞLU

Yayıncı:

Istanbul University

Dergi:

Istanbul Business Research 2019 Vol.48 Issue 2, pp.176-196

Belge Tipi:

Makale

Yayın Tarihi:

11/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000480108

Sıklık:

İki Yıllık

eISSN:

2630-5488