Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study

Mir Abdullatif Yahya

Makale detayları

Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study

Yazarlar:

Mir Abdullatif Yahya

Yayıncı:

Istanbul University

Ana Başlıklar:

İşletme

Dergi:

Istanbul Management Journal Issue 96, pp.32-58

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001324996

pISSN:

2619-9254

Anahtar kelimeler:

Özet:

 In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses especially automotive fuels and autogas, or LPG in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum companys profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to Product, Price, Place, and Promotion, which demonstrated a significant growth rate of 34.51 during three months of marketing campaigns. JEL Classification : M1.

 In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses especially automotive fuels and autogas, or LPG in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum companys profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to Product, Price, Place, and Promotion, which demonstrated a significant growth rate of 34.51 during three months of marketing campaigns. JEL Classification : M1.

 In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses especially automotive fuels and autogas, or LPG in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum companys profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to Product, Price, Place, and Promotion, which demonstrated a significant growth rate of 34.51 during three months of marketing campaigns. JEL Classification : M1.

 In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses especially automotive fuels and autogas, or LPG in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum companys profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to Product, Price, Place, and Promotion, which demonstrated a significant growth rate of 34.51 during three months of marketing campaigns. JEL Classification : M1.

Makale detayları

Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study

Yazarlar:

Mir Abdullatif Yahya

Yayıncı:

Istanbul University

Ana Başlıklar:

İşletme

Dergi:

Istanbul Management Journal Issue 96, pp.32-58

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001324996

pISSN:

2619-9254

Marketing mix strategies

fuel industry

competitive advantage

sales performance

Afghanistan

Sayı

Makale detayları

Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study

Yazarlar: Mir Abdullatif Yahya

Yayıncı: Istanbul University

Ana Başlıklar: İşletme

Dergi: Istanbul Management Journal Issue 96, pp.32-58

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001324996

pISSN: 2619-9254

Marketing mix strategies

fuel industry

competitive advantage

sales performance

Afghanistan

Sayı

Yazarlar:

Mir Abdullatif Yahya

Yayıncı:

Istanbul University

Ana Başlıklar:

İşletme

Dergi:

Istanbul Management Journal Issue 96, pp.32-58

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001324996

pISSN:

2619-9254