Opinions on the Legal Standardization of Commercial Signboards: The Case of Konya Alaaddin Street

Güllü Yakar

Makale detayları

Opinions on the Legal Standardization of Commercial Signboards: The Case of Konya Alaaddin Street

Yazarlar:

Güllü Yakar

Yayıncı:

Necmettin Erbakan University

Ana Başlıklar:

Grafik Tasarımı

Dergi:

Konya Sanat Issue 7, pp.62-81

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001331614

pISSN:

2667-789X

Anahtar kelimeler:

Özet:

 With the Alaaddin Street Facade Improvement Project completed by Konya Metropolitan Municipality in 2022, text and color on the institutionsfirms signboards were made uniform, and brandmarks such as emblemslogos were not included. The aim of the research is to compile opinions on the visual standardization of signboards. For this purpose, a 25-question survey was conducted in 2022 with a group of 100 participants consisting of institutioncompany employees. The Signboard Perception Scale developed by researcher was used as a data collection process. The data were examined in the dimensions of signboard aesthetics, harmony with the environment, size-legibility, the effect of lack of brandmark, color-lettering-brand harmony, and attractiveness. Participants perceptions of color-lettering-brand compatibility of signs vary depending on their fields. The perceptions of signboards in the LawFinanceInsuranceNotary is more positive than in the Restaurant-Café sector. The total service time of the institutionsfirm shows a significant difference on the perception of signboard aesthetics. The perceptions towards the signboards of institutionsfirms that have been in service for 1-5 years are more positive than the perceptions towards the signboards of those that have been in operation for more than 10 years. 74 of participants stated that they have brandmark, font or color specific to their institutionfirm but cannot use it on the signboard. For institutionsfirms without a brandmark, the scores for the impact of lack of brandmark are higher than for those with a brandmark.

 With the Alaaddin Street Facade Improvement Project completed by Konya Metropolitan Municipality in 2022, text and color on the institutionsfirms signboards were made uniform, and brandmarks such as emblemslogos were not included. The aim of the research is to compile opinions on the visual standardization of signboards. For this purpose, a 25-question survey was conducted in 2022 with a group of 100 participants consisting of institutioncompany employees. The Signboard Perception Scale developed by researcher was used as a data collection process. The data were examined in the dimensions of signboard aesthetics, harmony with the environment, size-legibility, the effect of lack of brandmark, color-lettering-brand harmony, and attractiveness. Participants perceptions of color-lettering-brand compatibility of signs vary depending on their fields. The perceptions of signboards in the LawFinanceInsuranceNotary is more positive than in the Restaurant-Café sector. The total service time of the institutionsfirm shows a significant difference on the perception of signboard aesthetics. The perceptions towards the signboards of institutionsfirms that have been in service for 1-5 years are more positive than the perceptions towards the signboards of those that have been in operation for more than 10 years. 74 of participants stated that they have brandmark, font or color specific to their institutionfirm but cannot use it on the signboard. For institutionsfirms without a brandmark, the scores for the impact of lack of brandmark are higher than for those with a brandmark.

 With the Alaaddin Street Facade Improvement Project completed by Konya Metropolitan Municipality in 2022, text and color on the institutionsfirms signboards were made uniform, and brandmarks such as emblemslogos were not included. The aim of the research is to compile opinions on the visual standardization of signboards. For this purpose, a 25-question survey was conducted in 2022 with a group of 100 participants consisting of institutioncompany employees. The Signboard Perception Scale developed by researcher was used as a data collection process. The data were examined in the dimensions of signboard aesthetics, harmony with the environment, size-legibility, the effect of lack of brandmark, color-lettering-brand harmony, and attractiveness. Participants perceptions of color-lettering-brand compatibility of signs vary depending on their fields. The perceptions of signboards in the LawFinanceInsuranceNotary is more positive than in the Restaurant-Café sector. The total service time of the institutionsfirm shows a significant difference on the perception of signboard aesthetics. The perceptions towards the signboards of institutionsfirms that have been in service for 1-5 years are more positive than the perceptions towards the signboards of those that have been in operation for more than 10 years. 74 of participants stated that they have brandmark, font or color specific to their institutionfirm but cannot use it on the signboard. For institutionsfirms without a brandmark, the scores for the impact of lack of brandmark are higher than for those with a brandmark.

 Konya Büyükşehir Belediyesinin 2022 yılında tamamladığı Alaaddin Caddesi Cephe İyileştirme Projesiyle; kurumfirmaların tabelaları yazı ve renk bakımından tek tip hale getirilmiş, amblemlogo gibi marka işaretlerine yer verilmemiştir. Araştırmanın amacı; tabelaların görsel standardizasyonuna ilişkin görüşlerin derlenmesidir. Bu amaçla 2022 yılında; kurumfirma çalışanlarından oluşan 100 kişilik katılımcı grubuyla 25 soruluk tarama çalışması yürütülmüştür. Verilerin toplanmasında, araştırmacı tarafından geliştirilen Tabelalara İlişkin Algı Ölçeği kullanılmıştır. Veriler; tabela estetiği, çevreyle uyum, boyut-okunurluk, marka işareti eksikliğinin etkisi, renk-yazı-marka uyumu, dikkat çekicilik boyutlarında incelenmiştir. Araştırma sonucunda, katılımcıların tabelalara ilişkin renk-yazı-marka uyumu algılarının alanlarına bağlı olarak değişmekte olduğu sonucuna ulaşılmıştır. HukukFinansSigortaNoter alanındakilerin tabelalarına yönelik algı, Restoran-Kafe alanındakilere kıyasla daha olumludur. Kurumfirmanın toplam faaliyet süresi, tabela estetiği algısı üzerinde anlamlı bir farklılık göstermektedir. 1-5 yıl süreyle faaliyette olan kurumfirmaların tabelalarına yönelik algıları, 10 yıldan fazla süredir faaliyette olanların tabelalarına yönelik algılarına kıyasla daha olumludur. Katılımcıların 74ü kurumfirmalarına özel marka işareti, yazı tipi ya da rengine sahip olup tabelada kullanamadıklarını belirtmiştir. Marka işareti olmayan kurumfirmalar için marka işareti eksikliği etkisinin puanları, marka işareti olanlara kıyasla daha yüksektir.

Makale detayları

Opinions on the Legal Standardization of Commercial Signboards: The Case of Konya Alaaddin Street

Yazarlar:

Güllü Yakar

Yayıncı:

Necmettin Erbakan University

Ana Başlıklar:

Grafik Tasarımı

Dergi:

Konya Sanat Issue 7, pp.62-81

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001331614

pISSN:

2667-789X

Signboard

Standardisation

Brandmark

Corporate Identity.Tabela

Standardizasyon

Marka İşareti

Kurum Kimliği.

Sayı

Makale detayları

Yazarlar: Güllü Yakar

Yayıncı: Necmettin Erbakan University

Ana Başlıklar: Grafik Tasarımı

Dergi: Konya Sanat Issue 7, pp.62-81

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001331614

pISSN: 2667-789X

Sayı

Yazarlar:

Güllü Yakar

Yayıncı:

Necmettin Erbakan University

Ana Başlıklar:

Grafik Tasarımı

Dergi:

Konya Sanat Issue 7, pp.62-81

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001331614

pISSN:

2667-789X