Target Market Identıfıcatıon In The Furnıture Sector: A Study In Georgıa

Erdem Binici; Ali Çağlar Çakmak

Makale detayları

Target Market Identıfıcatıon In The Furnıture Sector: A Study In Georgıa

Yazarlar:

Erdem Binici | Ali Çağlar Çakmak

Yayıncı:

Karabuk University

Ana Başlıklar:

Uluslararası Pazarlama

Dergi:

Ekonomi İşletme ve Yönetim Dergisi Vol.8 Issue 1, pp.60-87

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001322136

pISSN:

2602-4195

Anahtar kelimeler:

Özet:

 It is aimed to explore new markets for the furniture sector in Turkey, which produces in certain clusters. In this research on Georgia, which is Turkeys border neighbor and has cultural affinity; The development of the furniture sector, current situation, demographic information, economic developments, macro and micro import information of Georgia with export figures are included. In the analysis and method section of the study; SWOT analysis has been used and SWOT analyzes on the furniture sector and Georgia have been examined. As a result of the SWOT analysis and literature review, a new SWOT analysis was made and a current SWOT analysis that will constitute a source for the literature was revealed. In addition to the recommendations and suggestions to the furniture manufacturing companies in Turkey, information about the negativities and threats that may occur about the market is given.

 It is aimed to explore new markets for the furniture sector in Turkey, which produces in certain clusters. In this research on Georgia, which is Turkeys border neighbor and has cultural affinity; The development of the furniture sector, current situation, demographic information, economic developments, macro and micro import information of Georgia with export figures are included. In the analysis and method section of the study; SWOT analysis has been used and SWOT analyzes on the furniture sector and Georgia have been examined. As a result of the SWOT analysis and literature review, a new SWOT analysis was made and a current SWOT analysis that will constitute a source for the literature was revealed. In addition to the recommendations and suggestions to the furniture manufacturing companies in Turkey, information about the negativities and threats that may occur about the market is given.

 It is aimed to explore new markets for the furniture sector in Turkey, which produces in certain clusters. In this research on Georgia, which is Turkeys border neighbor and has cultural affinity; The development of the furniture sector, current situation, demographic information, economic developments, macro and micro import information of Georgia with export figures are included. In the analysis and method section of the study; SWOT analysis has been used and SWOT analyzes on the furniture sector and Georgia have been examined. As a result of the SWOT analysis and literature review, a new SWOT analysis was made and a current SWOT analysis that will constitute a source for the literature was revealed. In addition to the recommendations and suggestions to the furniture manufacturing companies in Turkey, information about the negativities and threats that may occur about the market is given.

 Türkiyede belirli kümeler halinde üretim yapan mobilya sektörüne ait yeni pazarların keşfedilmesi amaçlanmıştır. Türkiyenin sınır komşusu olan ve kültürel yakınlığı bulunan Gürcistan üzerine yapılan bu araştırmada; Mobilya sektörün gelişimi, mevcut durumu, ihracat rakamlarıyla Gürcistana ait demografik bilgiler, ekonomik gelişmeler, makro ve mikro ithalat bilgileri yer almaktadır. Çalışmanın analiz ve yöntem kısmında; SWOT analizi kullanışmış daha önce mobilya sektörü ve Gürcistan özelinde yapılan SWOT analizleri incelenmiştir. Yapılan SWOT analizleri ve literatür taraması neticesinde yeni bir SWOT analizi yapılmış ve literatüre kaynak teşkil edecek güncel SWOT analizi ortaya çıkartılmıştır. Türkiyedeki mobilya üretimi yapan firmalara tavsiye ve önerilerin yanı sıra pazar hakkında meydana gelebilecek olumsuzluklar ve tehditler hakkında bilgi verilmiştir.

Makale detayları

Target Market Identıfıcatıon In The Furnıture Sector: A Study In Georgıa

Yazarlar:

Erdem Binici | Ali Çağlar Çakmak

Yayıncı:

Karabuk University

Ana Başlıklar:

Uluslararası Pazarlama

Dergi:

Ekonomi İşletme ve Yönetim Dergisi Vol.8 Issue 1, pp.60-87

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001322136

pISSN:

2602-4195

Georgia

Furniture Sector

Furniture

Foreign Trade

Target MarketGürcistan

Mobilya Sektörü

Mobilya

Hedef Pazar

Dış Ticaret

Sayı

Makale detayları

Yazarlar: Erdem Binici | Ali Çağlar Çakmak

Yayıncı: Karabuk University

Ana Başlıklar: Uluslararası Pazarlama

Dergi: Ekonomi İşletme ve Yönetim Dergisi Vol.8 Issue 1, pp.60-87

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001322136

pISSN: 2602-4195

Sayı

Yazarlar:

Erdem Binici | Ali Çağlar Çakmak

Yayıncı:

Karabuk University

Ana Başlıklar:

Uluslararası Pazarlama

Dergi:

Ekonomi İşletme ve Yönetim Dergisi Vol.8 Issue 1, pp.60-87

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001322136

pISSN:

2602-4195