THE EFFECT OF ENVIRONMENTAL CONCERNS, COGNITIVE BENEFIT  AND EMOTION ON INTENT TO PURCHASE ECOLOGICAL PACKAGING  PRODUCTS

İbrahim Yemez; Tuğba Delice Akca

Makale detayları

THE EFFECT OF ENVIRONMENTAL CONCERNS, COGNITIVE BENEFIT AND EMOTION ON INTENT TO PURCHASE ECOLOGICAL PACKAGING PRODUCTS

Yazarlar:

İbrahim Yemez | Tuğba Delice Akca

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

İşletme

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 2, pp.250-278

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320413

pISSN:

2147-9208

Anahtar kelimeler:

Özet:

 It has become widespread as sustainable consumption behavior that people act by considering the environment they live in and future generations while performing their consumption actions. The level of environmental concern that individuals have, their cognitive benefits and their emotional states also affect their purchasing decisions. In this context, this study tried to reveal the effects of environmental concern, cognitive benefit and emotional state on consumers intention to purchase ecologically packaged products. Within the scope of the study, data were collected from a total of 357 people over the age of 18 using the online survey technique on April 5-30, 2021. First, Factor Analysis was applied to the obtained data with SmartPls and the concordance, convergent and discriminant validity and internal consistency of the scale used were revealed and it was seen that the scale was valid and reliable. Then the research model was subjected to Path Analysis. As a result of the analysis, it was determined that environmental concern and cognitive benefit had a significant and positive effect on the Intention to purchase ecologically packaged products, but positive emotions and negative emotions had a meaningless effect. Finally, it was seen that all factors explained the Intent to Purchase Ecological Packaged Product positively and significantly, approximately 34 and moderately.

 It has become widespread as sustainable consumption behavior that people act by considering the environment they live in and future generations while performing their consumption actions. The level of environmental concern that individuals have, their cognitive benefits and their emotional states also affect their purchasing decisions. In this context, this study tried to reveal the effects of environmental concern, cognitive benefit and emotional state on consumers intention to purchase ecologically packaged products. Within the scope of the study, data were collected from a total of 357 people over the age of 18 using the online survey technique on April 5-30, 2021. First, Factor Analysis was applied to the obtained data with SmartPls and the concordance, convergent and discriminant validity and internal consistency of the scale used were revealed and it was seen that the scale was valid and reliable. Then the research model was subjected to Path Analysis. As a result of the analysis, it was determined that environmental concern and cognitive benefit had a significant and positive effect on the Intention to purchase ecologically packaged products, but positive emotions and negative emotions had a meaningless effect. Finally, it was seen that all factors explained the Intent to Purchase Ecological Packaged Product positively and significantly, approximately 34 and moderately.

 It has become widespread as sustainable consumption behavior that people act by considering the environment they live in and future generations while performing their consumption actions. The level of environmental concern that individuals have, their cognitive benefits and their emotional states also affect their purchasing decisions. In this context, this study tried to reveal the effects of environmental concern, cognitive benefit and emotional state on consumers intention to purchase ecologically packaged products. Within the scope of the study, data were collected from a total of 357 people over the age of 18 using the online survey technique on April 5-30, 2021. First, Factor Analysis was applied to the obtained data with SmartPls and the concordance, convergent and discriminant validity and internal consistency of the scale used were revealed and it was seen that the scale was valid and reliable. Then the research model was subjected to Path Analysis. As a result of the analysis, it was determined that environmental concern and cognitive benefit had a significant and positive effect on the Intention to purchase ecologically packaged products, but positive emotions and negative emotions had a meaningless effect. Finally, it was seen that all factors explained the Intent to Purchase Ecological Packaged Product positively and significantly, approximately 34 and moderately.

 İnsanların tüketim eylemlerini yerine getirirken içinde yaşadıkları çevreyi ve gelecek nesilleri düşünerek hareket etmesi sürdürülebilir tüketim davranışı olarak yaygınlaşmıştır. Bireylerin sahip oldukları çevresel kaygı düzeyi, bilişsel faydaları ve içinde bulundukları duygu durumları da satın alma kararlarında etkilidir. Bu bağlamda bu çalışmada çevresel kaygı, bilişsel fayda ve duygu durumunun tüketicilerin ekolojik ambalajlı ürün satın alma niyeti üzerindeki etkisi ortaya konulmaya çalışılmıştır. Çalışma kapsamında 5-30 Nisan 2021 tarihlerinde çevrim içi anket tekniğiyle 18 yaşından büyük toplam 357 kişiden veri toplanmıştır. Elde edilen verilere ilk olarak SmartPLS ile Faktör Analizi uygulanmış ve kullanılan ölçeğin uyum, yakınsak ve ayrışma geçerliliği ile iç tutarlılığı ortaya konmuş ve ölçeğin geçerli ve güvenilir olduğu görülmüştür. Daha sonra araştırma modeli Yol Analizine tabi tutulmuştur. Analiz sonucunda çevresel kaygının ve bilişsel faydanın ekolojik ambalajlı ürün satın alma niyeti üzerinde anlamlı ve pozitif bir etkisi olduğu, ancak pozitif duygular ve negatif duyguların ise anlamsız bir etkisi olduğu tespit edilmiştir. Son olarak tüm faktörlerin ekolojik ambalajlı ürün satın alma niyetini pozitif ve anlamlı olarak yaklaşık 34 oranında ve orta düzeyde açıkladığı görülmüştür.

Makale detayları

THE EFFECT OF ENVIRONMENTAL CONCERNS, COGNITIVE BENEFIT AND EMOTION ON INTENT TO PURCHASE ECOLOGICAL PACKAGING PRODUCTS

Yazarlar:

İbrahim Yemez | Tuğba Delice Akca

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

İşletme

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 2, pp.250-278

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320413

pISSN:

2147-9208

Environmental Concern

Cognitive Benefit

Ecological Packaging

PLS-SEMÇevresel Kaygı

Bilişsel Fayda

Ekolojik Amabalaj

PLS-SEM

Sayı

Makale detayları

Yazarlar: İbrahim Yemez | Tuğba Delice Akca

Yayıncı: Zonguldak Bulent Ecevit University

Ana Başlıklar: İşletme

Dergi: Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 2, pp.250-278

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001320413

pISSN: 2147-9208

Sayı

Yazarlar:

İbrahim Yemez | Tuğba Delice Akca

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

İşletme

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 2, pp.250-278

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320413

pISSN:

2147-9208