THE ROLE OF DIGITAL LEADERSHIP IN THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION ACTIVITIES AND WORK ALIENATION BEHAVIOR

Neslihan Kavalcı Canbuldu; Anil Boz Semerci

Makale detayları

THE ROLE OF DIGITAL LEADERSHIP IN THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION ACTIVITIES AND WORK ALIENATION BEHAVIOR

Yazarlar:

Neslihan Kavalcı Canbuldu | Anil Boz Semerci

Yayıncı:

Dokuz Eylul University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 1, pp.277-302

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001333455

pISSN:

1308-0911

Anahtar kelimeler:

Özet:

 Digital transformation is a comprehensive process for businesses to renew their technological infrastructure, optimize digital processes, and improve customer experiences. Digital transformation activities are essential for businesses to gain a competitive advantage, increase their efficiency and communicate better with their customers. While digital transformation activities have become an important strategy for many businesses, employees who fall behind in this transformation and cannot keep up with it face significant issues of job alienation in the workplace. To minimize employee job alienation, businesses need to manage digital transformation activities properly and enhance employees digital skills. In this process, digital leaders have a great responsibility; they are critical actors in ensuring that employees adapt to the transformation process and increase their digital literacy. The aim of this study is to evaluate and define the relationship between digital transformation activities and job alienation, and to reveal the role of digital leadership in this relationship. The analysis of the data obtained through a survey conducted with 260 participants from various sectors was performed using the Statistical Package for the Social Sciences SPSS 26.0 Statistics Software. As a result, it was found that digital transformation activities have a reducing effect on the levels of job alienation behavior, and digital leaders play an important role in reducing the levels of job alienation behavior by positively influencing digital transformation activities.

 Digital transformation is a comprehensive process for businesses to renew their technological infrastructure, optimize digital processes, and improve customer experiences. Digital transformation activities are essential for businesses to gain a competitive advantage, increase their efficiency and communicate better with their customers. While digital transformation activities have become an important strategy for many businesses, employees who fall behind in this transformation and cannot keep up with it face significant issues of job alienation in the workplace. To minimize employee job alienation, businesses need to manage digital transformation activities properly and enhance employees digital skills. In this process, digital leaders have a great responsibility; they are critical actors in ensuring that employees adapt to the transformation process and increase their digital literacy. The aim of this study is to evaluate and define the relationship between digital transformation activities and job alienation, and to reveal the role of digital leadership in this relationship. The analysis of the data obtained through a survey conducted with 260 participants from various sectors was performed using the Statistical Package for the Social Sciences SPSS 26.0 Statistics Software. As a result, it was found that digital transformation activities have a reducing effect on the levels of job alienation behavior, and digital leaders play an important role in reducing the levels of job alienation behavior by positively influencing digital transformation activities.

 Digital transformation is a comprehensive process for businesses to renew their technological infrastructure, optimize digital processes, and improve customer experiences. Digital transformation activities are essential for businesses to gain a competitive advantage, increase their efficiency and communicate better with their customers. While digital transformation activities have become an important strategy for many businesses, employees who fall behind in this transformation and cannot keep up with it face significant issues of job alienation in the workplace. To minimize employee job alienation, businesses need to manage digital transformation activities properly and enhance employees digital skills. In this process, digital leaders have a great responsibility; they are critical actors in ensuring that employees adapt to the transformation process and increase their digital literacy. The aim of this study is to evaluate and define the relationship between digital transformation activities and job alienation, and to reveal the role of digital leadership in this relationship. The analysis of the data obtained through a survey conducted with 260 participants from various sectors was performed using the Statistical Package for the Social Sciences SPSS 26.0 Statistics Software. As a result, it was found that digital transformation activities have a reducing effect on the levels of job alienation behavior, and digital leaders play an important role in reducing the levels of job alienation behavior by positively influencing digital transformation activities.

 Dijital dönüşüm, işletmelerin teknolojik altyapısını yenilemeleri, dijital süreçleri optimize etmeleri ve müşteri deneyimlerini geliştirmeleri için kapsamlı bir dönüşüm sürecidir. Dijital dönüşüm faaliyetleri, işletmelerin rekabet avantajı elde etmeleri, verimliliklerini artırmaları ve müşterileriyle daha iyi iletişim kurmaları için gereklidir. Dijital dönüşüm faaliyetleri birçok işletme için önemli bir strateji haline gelirken, bu dönüşümün gerisinde kalan, dönüşüme ayak uyduramayan çalışanların işe yabancılaşması da birçok işletme için önemli bir sorun olarak karşımıza çıkmaktadır. İşletmelerin, çalışanların işe yabancılaşmasını minimize etmek için dijital dönüşüm faaliyetlerini doğru bir şekilde yönetmeleri ve çalışanların dijital becerilerini geliştirmeleri gerekmektedir. Bu süreçte, dijital liderlere büyük bir sorumluluk düşmektedir; dijital liderler, çalışanların dönüşüm sürecine uyumlaştırmak ve onların dijital okuryazarlıklarını artırmak için kritik aktörlerdir. Bu çalışmanın amacı dijital dönüşüm faaliyetleri ile işe yabancılaşma arasındaki ilişkiyi değerlendirerek, dijital liderliğin varlığının bu ilişkideki rolünü ortaya koymaktır. Farklı sektörlerden 260 katılımcı ile yapılan anket çalışmasıyla elde edilen verilerin analizi Statistical Package for the Social Sciences SPSS 26.0 Statistics Paket Programı aracılığı ile analiz edilmiştir. Sonuç olarak, dijital dönüşüm faaliyetlerinin işe yabancılaşma davranışı düzeylerini azaltıcı yönde bir etkisinin olduğu ve dijital liderlerin dijital dönüşüm faaliyetlerini olumlu etkileyerek, işe yabancılaşma davranışı düzeylerinin azaltılmasında önemli bir rol oynadığı tespit edilmiştir.

Makale detayları

THE ROLE OF DIGITAL LEADERSHIP IN THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION ACTIVITIES AND WORK ALIENATION BEHAVIOR

Yazarlar:

Neslihan Kavalcı Canbuldu | Anil Boz Semerci

Yayıncı:

Dokuz Eylul University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 1, pp.277-302

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001333455

pISSN:

1308-0911

Digital Transformation

Digitalization

Digital Leader

Job AlienationDijital Dönüşüm

Dijitalleşme

Dijital Lider

İşe Yabancılaşma

Sayı

Makale detayları

Yazarlar: Neslihan Kavalcı Canbuldu | Anil Boz Semerci

Yayıncı: Dokuz Eylul University

Ana Başlıklar: Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 1, pp.277-302

Belge Tipi: Makale

Yayın Tarihi: 3/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001333455

pISSN: 1308-0911

Sayı

Yazarlar:

Neslihan Kavalcı Canbuldu | Anil Boz Semerci

Yayıncı:

Dokuz Eylul University

Ana Başlıklar:

Strateji | Yönetim ve Örgütsel Davranış (Diğer)

Dergi:

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 1, pp.277-302

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001333455

pISSN:

1308-0911