Perceptions of Risk Factors that Influence COVID-19 Protective Behavior Determinants

Emre Harorlı

Makale detayları

Perceptions of Risk Factors that Influence COVID-19 Protective Behavior Determinants

Yazarlar:

Emre Harorlı

Yayıncı:

Ataturk University

Ana Başlıklar:

İşletme

Dergi:

Trends in Business and Economics Vol.37 Issue 1, pp.2-11

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001282801

pISSN:

2822-2652

Anahtar kelimeler:

Özet:

 Protective behaviors from COVID-19 such as using medical masks, attention to physical dis-tance, and systematic personal cleaning are recommended by the World Health Organization. However, the pandemic infects more people, especially in Turkey, because the public does not adequately fulfill the protective behaviors. This study aims to create a conceptual framework for social marketing interventions within the scope of the health belief model by identifying the impact of participants risk perceptions on their pandemic prevention behaviors. Data were col-lected from 459 citizens of the Republic of Turkey through an online survey between May 5 and 12, 2020. The structural equation model was performed with AMOS-20 to assess the proposed model. The data obtained through the surveys indicate some apparent thoughts of participants: COVID-19 can easily spread between people and therefore, has the potential to collapse the health system; the most effective way to protect from the pandemic is to stay at home; state-ments from the Ministry of Health and the Scientific Committee are closely followed; this disease will cause significant damage to the Turkish economy; and the pandemic will continue until a vac-cine is available. Besides, perceived severity, perceived barriers, perceived benefits, and cues to action have a highly significant impact on the target markets actions toward avoiding COVID-19.

 Protective behaviors from COVID-19 such as using medical masks, attention to physical dis-tance, and systematic personal cleaning are recommended by the World Health Organization. However, the pandemic infects more people, especially in Turkey, because the public does not adequately fulfill the protective behaviors. This study aims to create a conceptual framework for social marketing interventions within the scope of the health belief model by identifying the impact of participants risk perceptions on their pandemic prevention behaviors. Data were col-lected from 459 citizens of the Republic of Turkey through an online survey between May 5 and 12, 2020. The structural equation model was performed with AMOS-20 to assess the proposed model. The data obtained through the surveys indicate some apparent thoughts of participants: COVID-19 can easily spread between people and therefore, has the potential to collapse the health system; the most effective way to protect from the pandemic is to stay at home; state-ments from the Ministry of Health and the Scientific Committee are closely followed; this disease will cause significant damage to the Turkish economy; and the pandemic will continue until a vac-cine is available. Besides, perceived severity, perceived barriers, perceived benefits, and cues to action have a highly significant impact on the target markets actions toward avoiding COVID-19.

 Protective behaviors from COVID-19 such as using medical masks, attention to physical dis-tance, and systematic personal cleaning are recommended by the World Health Organization. However, the pandemic infects more people, especially in Turkey, because the public does not adequately fulfill the protective behaviors. This study aims to create a conceptual framework for social marketing interventions within the scope of the health belief model by identifying the impact of participants risk perceptions on their pandemic prevention behaviors. Data were col-lected from 459 citizens of the Republic of Turkey through an online survey between May 5 and 12, 2020. The structural equation model was performed with AMOS-20 to assess the proposed model. The data obtained through the surveys indicate some apparent thoughts of participants: COVID-19 can easily spread between people and therefore, has the potential to collapse the health system; the most effective way to protect from the pandemic is to stay at home; state-ments from the Ministry of Health and the Scientific Committee are closely followed; this disease will cause significant damage to the Turkish economy; and the pandemic will continue until a vac-cine is available. Besides, perceived severity, perceived barriers, perceived benefits, and cues to action have a highly significant impact on the target markets actions toward avoiding COVID-19.

 Dünya Sağlık Örgütü tarafından Covid-19dan korunmak için tıbbi maske kullanma, fiziksel mesafeye dikkat etme ve sistematik kişisel temizlik gibi koruyucu davranışları önerilmektedir. Ancak salgın, toplumun koruyucu davranışları yeterince yerine getirmemesi nedeniyle özellikle Türkiyede daha fazla kişiye bulaştığı görülmektedir. Bu çalışma Sağlık İnanç Modeli kapsamında katılımcıların risk algılarının pandemiden korunma davranışları üzerindeki etkisini belirleyerek Sosyal Pazarlama müdahaleleri için kavramsal bir çerçeve oluşturmayı amaçlamaktadır. Veriler, Türkiye Cumhuriyetinin 459 vatandaşından çevrimiçi anket yoluyla 5-12 Mayıs 2020 tarihinde toplanmıştır. Önerilen modeli değerlendirmek için AMOS-20 ile Yapısal Eşitlik Modeli uygulan-mıştır. Anketlerden elde edilen veriler, katılımcıların bazı belirgin düşüncelerini ortaya koymakta-dır. Bunlar; COVID-19 insanlar arasında kolayca yayılabilir ve bu nedenle sağlık sistemini çökertme potansiyeline sahiptir; Pandemiden korunmanın en etkili yolu evde kalmaktır; Sağlık Bakanlığı ve Bilim Kurulunun açıklamaları yakından takip edilmektedir; Bu hastalık Türkiye ekonomisine ciddi zararlar verecektir ve aşı bulunana kadar salgın devam edecektir. Ayrıca algılanan ciddiyet, algıla-nan engeller, algılanan faydalar ve eylem ipuçları hedef pazarın COVID-19dan korunmaya yönelik eylemleri üzerinde yüksek ve anlamlı bir etkiye sahip olduğu tespit edilmiştir.

Makale detayları

Perceptions of Risk Factors that Influence COVID-19 Protective Behavior Determinants

Yazarlar:

Emre Harorlı

Yayıncı:

Ataturk University

Ana Başlıklar:

İşletme

Dergi:

Trends in Business and Economics Vol.37 Issue 1, pp.2-11

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001282801

pISSN:

2822-2652

Social Marketing

Health Belief Model

Confirmatory Factor Analysis

Pathway Analysis

Sosyal Pazarlama

Sağlık İnanç Modeli

Covid-19

Doğrulayıcı Faktör Analizi

Yol Analizi

Social Marketing

Health Belief Model

Confirmatory Factor Analysis

Pathway Analysis

Sayı

Makale detayları

Yazarlar: Emre Harorlı

Yayıncı: Ataturk University

Ana Başlıklar: İşletme

Dergi: Trends in Business and Economics Vol.37 Issue 1, pp.2-11

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001282801

pISSN: 2822-2652

Sayı

Yazarlar:

Emre Harorlı

Yayıncı:

Ataturk University

Ana Başlıklar:

İşletme

Dergi:

Trends in Business and Economics Vol.37 Issue 1, pp.2-11

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001282801

pISSN:

2822-2652