Kâr Amaçsız Örgütlerin Web Sayfalarının Müşteri Odaklılık Bağlamında Değerlendirilmesi

Mustafa ECE; Muhammet Ali TİLTAY

Makale detayları

Kâr Amaçsız Örgütlerin Web Sayfalarının Müşteri Odaklılık Bağlamında Değerlendirilmesi

Yazarlar:

Mustafa ECE | Muhammet Ali TİLTAY

Yayıncı:

Mehmet MARANGOZ

Ana Başlıklar:

Yönetim

Dergi:

Journal of Research in Entrepreneurship Innovation and Marketing 2020 Vol.4 Issue 8, pp.197-210

Belge Tipi:

Makale

Yayın Tarihi:

12/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000467011

Sıklık:

İki Yıllık

eISSN:

2602-2753

Özet:

 


In this study, the extent to which customer-oriented non-profit organizations operating in Turkey aimed to evaluate web pages that they have a point of view. In line with the purpose, in addition to the organizations that received tax exemption by the Revenue Administration, non-profit organizations in Turkish literature were included in the study. In this context, the web pages of 60 organizations that provide online donations from 291 organizations examined were analyzed using the content analysis method within the framework of the criteria determined based on the relevant literature. As a result of the research, web pages generally provide criteria such as logo, contact information, socket level security protocol (SSL) and social media connections, but possess flashing area on the web page, online membership-discussion area-questionnaire and catalog- They were found to be incomplete in criteria such as including areas such as brochures. It has been determined that the web pages of non-profit organizations are not designed in a customer-oriented manner in accordance with the determined criteria. The study provides conclusions about providing according to the related literature and practitioners.

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Makale detayları

Kâr Amaçsız Örgütlerin Web Sayfalarının Müşteri Odaklılık Bağlamında Değerlendirilmesi

Yazarlar: Mustafa ECE | Muhammet Ali TİLTAY

Yayıncı: Mehmet MARANGOZ

Ana Başlıklar: Yönetim

Dergi: Journal of Research in Entrepreneurship Innovation and Marketing 2020 Vol.4 Issue 8, pp.197-210

Belge Tipi: Makale

Yayın Tarihi: 12/2020

Belge Dili: Türkçe

Document ID (Org No.): 2000467011

Sıklık: İki Yıllık

eISSN: 2602-2753

Sayı

Yazarlar:

Mustafa ECE | Muhammet Ali TİLTAY

Yayıncı:

Mehmet MARANGOZ

Ana Başlıklar:

Yönetim

Dergi:

Journal of Research in Entrepreneurship Innovation and Marketing 2020 Vol.4 Issue 8, pp.197-210

Belge Tipi:

Makale

Yayın Tarihi:

12/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000467011

Sıklık:

İki Yıllık

eISSN:

2602-2753