The Use of Youtube in Health Communication: A Study on the Uses of Augmented and Virtual Reality

Simge Ünlü; Lütfiye Yaşar

Makale detayları

The Use of Youtube in Health Communication: A Study on the Uses of Augmented and Virtual Reality

Yazarlar:

Simge Ünlü | Lütfiye Yaşar

Yayıncı:

Igdir University

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 32, pp.239-251

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001283280

pISSN:

2147-5717

Anahtar kelimeler:

Özet:

 In this study, the use of social media within the scope of health communication will be discussed. The study aimed to analyze the social media use of companies in the health sector using augmented and virtual reality within the scope of health communication. The study is essential since there is no research on health communication of health companies using augmented and virtual reality technology. While the health companies using the augmented and virtual reality technology of the universe of the study constitute the sample, the Youtube channel of the XRHealth company is selected by random sampling method among these companies. The Youtube channel contents of XRHealth company were analyzed with the content analysis method in the Maxqda program, and the following results were obtained: Shares were made about primary health care services, health promotiondevelopment, and preventive health services. Among these topics, preventive health services were mainly included. Within the scope of preventive health services, videos about doctors, patients and pieces of training for both doctors and patients are published. In addition to rehabilitation services within primary health care services, virtual and augmented reality services and diagnosis-treatment services were included in the video contents. Content aimed at least promoting and improving health has been produced on the Youtube channel. As a result, a high concentration of protective and primary health care services in video content reveals the importance of AR and VR technology in terms of health education in society.

 In this study, the use of social media within the scope of health communication will be discussed. The study aimed to analyze the social media use of companies in the health sector using augmented and virtual reality within the scope of health communication. The study is essential since there is no research on health communication of health companies using augmented and virtual reality technology. While the health companies using the augmented and virtual reality technology of the universe of the study constitute the sample, the Youtube channel of the XRHealth company is selected by random sampling method among these companies. The Youtube channel contents of XRHealth company were analyzed with the content analysis method in the Maxqda program, and the following results were obtained: Shares were made about primary health care services, health promotiondevelopment, and preventive health services. Among these topics, preventive health services were mainly included. Within the scope of preventive health services, videos about doctors, patients and pieces of training for both doctors and patients are published. In addition to rehabilitation services within primary health care services, virtual and augmented reality services and diagnosis-treatment services were included in the video contents. Content aimed at least promoting and improving health has been produced on the Youtube channel. As a result, a high concentration of protective and primary health care services in video content reveals the importance of AR and VR technology in terms of health education in society.

 In this study, the use of social media within the scope of health communication will be discussed. The study aimed to analyze the social media use of companies in the health sector using augmented and virtual reality within the scope of health communication. The study is essential since there is no research on health communication of health companies using augmented and virtual reality technology. While the health companies using the augmented and virtual reality technology of the universe of the study constitute the sample, the Youtube channel of the XRHealth company is selected by random sampling method among these companies. The Youtube channel contents of XRHealth company were analyzed with the content analysis method in the Maxqda program, and the following results were obtained: Shares were made about primary health care services, health promotiondevelopment, and preventive health services. Among these topics, preventive health services were mainly included. Within the scope of preventive health services, videos about doctors, patients and pieces of training for both doctors and patients are published. In addition to rehabilitation services within primary health care services, virtual and augmented reality services and diagnosis-treatment services were included in the video contents. Content aimed at least promoting and improving health has been produced on the Youtube channel. As a result, a high concentration of protective and primary health care services in video content reveals the importance of AR and VR technology in terms of health education in society.

 Bu araştırmada sağlık iletişimi kapsamında sosyal medya kullanımı ele alınacaktır. Çalışmada artırılmış ve sanal gerçekliği kullanan sağlık sektöründeki şirketlerin sosyal medya kullanımı sağlık iletişimi kapsamında analiz etmek amaçlanmaktadır. Artırılmış ve sanal gerçeklik teknolojisini kullanan sağlık şirketlerinin sağlık iletişimi üzerine araştırma bulunmadığından çalışma önem arz etmektedir. Çalışmanın evrenin artırılmış ve sanal gerçeklik teknolojisini kullanan sağlık şirketleri oluştururken örneklemini bu şirketler arasından rastgele örneklem metoduyla seçilen XRHealth şirketinin Youtube kanalı oluşturmaktadır. XRHealth şirketinin Youtube kanalı içerikleri Maxqda programında içerik analizi metoduyla analiz edilerek şu sonuçlara ulaşılmıştır: Birinci basamak sağlık hizmetleri, sağlığın teşvikigeliştirilmesi ve koruyucu sağlık hizmetlerine yönelik paylaşımlarda bulunulmuştur. Bu konu başlıklarından en fazla koruyucu sağlık hizmetlerine yer verilmiştir. Koruyucu sağlık hizmetleri kapsamında doktorlara, hastalara ve hem doktorlara hem de hastalara yönelik eğitimlere dair videolar yayınlanmaktadır. Video içeriklerinde birinci basamak sağlık hizmetleri çerçevesinde rehabilitasyon hizmetlerine ek olarak sanal ve artırılmış gerçeklik hizmetleriyle tanı-tedavi hizmetlerine yer verilmiştir. Youtube kanalında en az sağlığın teşviki ve geliştirilmesine yönelik içerik üretilmiştir. Sonuç olarak; video içeriklerinde koruyucu ve birinci basamak sağlık hizmetlerine yönelik içeriklerin yoğunlukta olması AR ve VR teknolojisinin toplumun sağlık eğitimi açısından önemini gözler önüne sermektedir.

Makale detayları

The Use of Youtube in Health Communication: A Study on the Uses of Augmented and Virtual Reality

Yazarlar:

Simge Ünlü | Lütfiye Yaşar

Yayıncı:

Igdir University

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 32, pp.239-251

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001283280

pISSN:

2147-5717

Health Communication

Health Literacy

AR

VR

Youtube

: Sağlık İletişimi

Sağlık Okuryazarlığı

AR

VR

Youtube

Sayı

Makale detayları

Yazarlar: Simge Ünlü | Lütfiye Yaşar

Yayıncı: Igdir University

Dergi: Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 32, pp.239-251

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001283280

pISSN: 2147-5717

Sayı

Yazarlar:

Simge Ünlü | Lütfiye Yaşar

Yayıncı:

Igdir University

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 32, pp.239-251

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001283280

pISSN:

2147-5717