Strategic Approaches of Non-Governmental Organizations in Combating Internet Addiction

Erdal Bilici; Metin Işık

Makale detayları

Strategic Approaches of Non-Governmental Organizations in Combating Internet Addiction

Yazarlar:

Erdal Bilici | Metin Işık

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Erciyes İletişim Dergisi Vol.12 Issue 2, pp.419-439

Belge Tipi:

Makale

Yayın Tarihi:

7/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001355808

pISSN:

1308-3198

Anahtar kelimeler:

Özet:

 This study examines the public relations practices adopted by NGOs in combating internet addiction. The research analyzes the activity reports of five NGOs selected from three different continents, covering the years 20192023, using a descriptive analysis method. Criteria such as recognition, scope of influence, international collaborations, innovative practices, and the size of the audience reached were taken into account in the sample selection process. The data were analyzed using the MAXQDA. The public relations strategies used by NGOs in their efforts against internet addiction were examined under six main categories: communication strategies, public relations models, functions, types, campaign tools, and the public relations mix. The results reveal that NGOs adopt digital, proactive, and corporate social responsibilitybased communication strategies in addressing internet addiction. Furthermore, tools such as media outreach, event organization, and public engagement activities were found to be effective in terms of visibility and reputation management. Through these strategies, NGOs are able to reach broader audiences and increase their societal impact. This study demonstrates that the strategic communication practices of NGOs serve as a significant instrument in combating internet addiction.

 This study examines the public relations practices adopted by NGOs in combating internet addiction. The research analyzes the activity reports of five NGOs selected from three different continents, covering the years 20192023, using a descriptive analysis method. Criteria such as recognition, scope of influence, international collaborations, innovative practices, and the size of the audience reached were taken into account in the sample selection process. The data were analyzed using the MAXQDA. The public relations strategies used by NGOs in their efforts against internet addiction were examined under six main categories: communication strategies, public relations models, functions, types, campaign tools, and the public relations mix. The results reveal that NGOs adopt digital, proactive, and corporate social responsibilitybased communication strategies in addressing internet addiction. Furthermore, tools such as media outreach, event organization, and public engagement activities were found to be effective in terms of visibility and reputation management. Through these strategies, NGOs are able to reach broader audiences and increase their societal impact. This study demonstrates that the strategic communication practices of NGOs serve as a significant instrument in combating internet addiction.

 This study examines the public relations practices adopted by NGOs in combating internet addiction. The research analyzes the activity reports of five NGOs selected from three different continents, covering the years 20192023, using a descriptive analysis method. Criteria such as recognition, scope of influence, international collaborations, innovative practices, and the size of the audience reached were taken into account in the sample selection process. The data were analyzed using the MAXQDA. The public relations strategies used by NGOs in their efforts against internet addiction were examined under six main categories: communication strategies, public relations models, functions, types, campaign tools, and the public relations mix. The results reveal that NGOs adopt digital, proactive, and corporate social responsibilitybased communication strategies in addressing internet addiction. Furthermore, tools such as media outreach, event organization, and public engagement activities were found to be effective in terms of visibility and reputation management. Through these strategies, NGOs are able to reach broader audiences and increase their societal impact. This study demonstrates that the strategic communication practices of NGOs serve as a significant instrument in combating internet addiction.

 Bu çalışma, Sivil Toplum Kuruluşlarının STK internet bağımlılığıyla mücadelede benimsedikleri halkla ilişkiler uygulamalarını incelemektedir. Araştırmada, üç farklı kıtadan seçilen beş STKnın 20192023 yıllarını kapsayan faaliyet raporları, betimsel analiz yöntemiyle incelenmiştir. Örneklem seçiminde bilinirlik, etki alanı, uluslararası iş birlikleri, yenilikçi uygulamalar ve erişilen kitle büyüklüğü gibi ölçütler dikkate alınmıştır. Veriler, MAXQDA programı kullanılarak sistematik bir biçimde analiz edilmiştir. Elde edilen bulgulara göre, STKların bağımlılıkla mücadelede kullandıkları halkla ilişkiler stratejileri altı ana başlık altında incelenmiştir: iletişim stratejileri, halkla ilişkiler modelleri, işlevleri, türleri, kampanya araçları ve halkla ilişkiler karması. Bulgular, STKların internet bağımlılığıyla mücadelede dijital, proaktif ve kurumsal sosyal sorumluluk temelli iletişim stratejileri benimsediklerini ortaya koymaktadır. Ayrıca medya çalışmaları, etkinlik organizasyonları ve kamuoyu faaliyetleri gibi araçların görünürlük ve itibar yönetimi açısından etkili olduğu belirlenmiştir. STKlar, bu stratejiler aracılığıyla daha geniş kitlelere ulaşmakta ve toplumsal etkilerini artırmaktadır. Sonuç olarak, bu çalışma, STKların stratejik iletişim pratiklerinin internet bağımlılığıyla mücadelede önemli bir araç olduğunu göstermektedir.

Makale detayları

Strategic Approaches of Non-Governmental Organizations in Combating Internet Addiction

Yazarlar:

Erdal Bilici | Metin Işık

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Erciyes İletişim Dergisi Vol.12 Issue 2, pp.419-439

Belge Tipi:

Makale

Yayın Tarihi:

7/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001355808

pISSN:

1308-3198

NGOs

Internet Addiction

Public Relations

Communication Strategies

Public Relations StrategiesSTK

İnternet Bağımlılığı

Halkla İlişkiler

İletişim Stratejileri

Halkla İlişkiler Stratejileri

Sayı

Makale detayları

Yazarlar: Erdal Bilici | Metin Işık

Yayıncı: Erciyes University

Ana Başlıklar: İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi: Erciyes İletişim Dergisi Vol.12 Issue 2, pp.419-439

Belge Tipi: Makale

Yayın Tarihi: 7/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001355808

pISSN: 1308-3198

Sayı

Yazarlar:

Erdal Bilici | Metin Işık

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Erciyes İletişim Dergisi Vol.12 Issue 2, pp.419-439

Belge Tipi:

Makale

Yayın Tarihi:

7/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001355808

pISSN:

1308-3198