CONTRİBUTİON OF GEOGRAPHİCALLY İNDİCATED DİSHES TO THE PROMOTION OF THE REGİON: MEATBALLS FROM THE AEGEAN REGİON

Seren Kavas; Turgay Bucak

Makale detayları

CONTRİBUTİON OF GEOGRAPHİCALLY İNDİCATED DİSHES TO THE PROMOTION OF THE REGİON: MEATBALLS FROM THE AEGEAN REGİON

Yazarlar:

Seren Kavas | Turgay Bucak

Yayıncı:

Çanakkale Onsekiz Mart University

Ana Başlıklar:

Gastronomi

Dergi:

Gastroia: Journal of Gastronomy And Travel Research Vol.7 Issue 2, pp.328-345

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303464

pISSN:

2602-4144

Anahtar kelimeler:

Özet:

 Geographical indication; It is also expressed as an application that is considered as the identity of the product and guarantees the quality of the product in order to protect the products that have a strong connection with the region, to transfer them to future generations and to market these products.In recent years, it has been seen that destinations have brought local products and values to the forefront in the process of gaining gastronomic identity and are in an effort to become a brand with their gastronomic products. Regions or cities that have adequately carried out promotional activities for their geographical indication registered products are identified with their products in a gastronomic sense. In destinations that have not given enough importance and care to these promotional activities, the indicated products remain in the background in terms of awareness. As of July 2023, there are 48 pieces in Turkey and 13 pieces geographical indication registered meatballs in the Aegean region. The aim of the study is to investigate the contribution of the geographically indicated meatballs in the Aegean Region to the promotion of the region and the effect of the indication of the geographically indicated product after the registration. The research was conducted face-to-face using pre-determined questions semi-structured interview with authorized personnel who were closely interested in the subject and experts who contributed to the process with their academic knowledge in institutions and organizations that registered meatballsmeatball dishes with geographical indications. The obtained data were analyzed using the content analysis method. As a result of the research, it was concluded that the geographical indication registered meatballsmeatball dishes could not contribute enough to the promotion of the region and the geographical indication registration did not have a significant effect on the awarenessrecognition of the meatballs.

 Geographical indication; It is also expressed as an application that is considered as the identity of the product and guarantees the quality of the product in order to protect the products that have a strong connection with the region, to transfer them to future generations and to market these products.In recent years, it has been seen that destinations have brought local products and values to the forefront in the process of gaining gastronomic identity and are in an effort to become a brand with their gastronomic products. Regions or cities that have adequately carried out promotional activities for their geographical indication registered products are identified with their products in a gastronomic sense. In destinations that have not given enough importance and care to these promotional activities, the indicated products remain in the background in terms of awareness. As of July 2023, there are 48 pieces in Turkey and 13 pieces geographical indication registered meatballs in the Aegean region. The aim of the study is to investigate the contribution of the geographically indicated meatballs in the Aegean Region to the promotion of the region and the effect of the indication of the geographically indicated product after the registration. The research was conducted face-to-face using pre-determined questions semi-structured interview with authorized personnel who were closely interested in the subject and experts who contributed to the process with their academic knowledge in institutions and organizations that registered meatballsmeatball dishes with geographical indications. The obtained data were analyzed using the content analysis method. As a result of the research, it was concluded that the geographical indication registered meatballsmeatball dishes could not contribute enough to the promotion of the region and the geographical indication registration did not have a significant effect on the awarenessrecognition of the meatballs.

 Geographical indication; It is also expressed as an application that is considered as the identity of the product and guarantees the quality of the product in order to protect the products that have a strong connection with the region, to transfer them to future generations and to market these products.In recent years, it has been seen that destinations have brought local products and values to the forefront in the process of gaining gastronomic identity and are in an effort to become a brand with their gastronomic products. Regions or cities that have adequately carried out promotional activities for their geographical indication registered products are identified with their products in a gastronomic sense. In destinations that have not given enough importance and care to these promotional activities, the indicated products remain in the background in terms of awareness. As of July 2023, there are 48 pieces in Turkey and 13 pieces geographical indication registered meatballs in the Aegean region. The aim of the study is to investigate the contribution of the geographically indicated meatballs in the Aegean Region to the promotion of the region and the effect of the indication of the geographically indicated product after the registration. The research was conducted face-to-face using pre-determined questions semi-structured interview with authorized personnel who were closely interested in the subject and experts who contributed to the process with their academic knowledge in institutions and organizations that registered meatballsmeatball dishes with geographical indications. The obtained data were analyzed using the content analysis method. As a result of the research, it was concluded that the geographical indication registered meatballsmeatball dishes could not contribute enough to the promotion of the region and the geographical indication registration did not have a significant effect on the awarenessrecognition of the meatballs.

 Coğrafi işaretleme; yöreyle kuvvetli bağı bulunan ürünleri koruyabilmek, gelecek nesillere aktarabilmek ve bu ürünleri pazarlayabilmek adına ürünün kimliği niteliğinde sayılan ve ürünün kalitesini garanti eden uygulama olarak da ifade edilmektedir. Son yıllarda destinasyonların gastronomik kimlik kazanma süreçlerinde yöresel ürün ve değerlerini ön plana çıkardığı ve gastronomik ürünleri ile markalaşma çabası içerisinde olduğu görülmektedir. Coğrafi işaret tescilli ürünlerinin tanıtım faaliyetlerini yeterli düzeyde gerçekleştirmiş olan bölgeler veya şehirler ürünleri ile gastronomik anlamda özdeşleşmektedir. Bu tanıtım faaliyetlerine yeteri önem ve özeni göstermemiş destinasyonlarda ise tescillenen ürünler bilinirlik yönünden daha geri planda kalmaktadır. Temmuz 2023 itibariyle Türkiye genelinde 48 adet Ege bölgesinde ise 13 adet coğrafi işaret tescilli köfte bulunmaktadır. Çalışmanın amacı Ege Bölgesindeki coğrafi işaret tescilli köftelerin, bölge tanıtımına katkısı ve coğrafi işaretli ürünün tescil edilmesinin tescil sonrasında nasıl bir etki yarattığının araştırılmasıdır. Araştırma coğrafi işaret tescilli köfte köfteli yemekleri tescil ettiren kurum ve kuruluşlarda konu ile yakından ilgilenmiş yetkili personel ve sürece akademik bilgileriyle katkıda bulunmuş uzman kişiler ile önceden belirlenmiş olan sorular yarı yapılandırılmış görüşme kullanılarak, yüz yüze görüşme yapılmıştır. Elde edilmiş olan veriler içerik analizi yöntemi kullanılarak analiz edilmiştir. Araştırma sonucunda, coğrafi işaret tescilli köfte köfteli yemeklerin bölge tanıtımına yeteri katkıyı sağlayamadığı ve coğrafi işaret tescilinin köftenin bilinirliğine tanınırlığına belirgin etkisi olmadığı sonucuna ulaşılmıştır.

Makale detayları

CONTRİBUTİON OF GEOGRAPHİCALLY İNDİCATED DİSHES TO THE PROMOTION OF THE REGİON: MEATBALLS FROM THE AEGEAN REGİON

Yazarlar:

Seren Kavas | Turgay Bucak

Yayıncı:

Çanakkale Onsekiz Mart University

Ana Başlıklar:

Gastronomi

Dergi:

Gastroia: Journal of Gastronomy And Travel Research Vol.7 Issue 2, pp.328-345

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303464

pISSN:

2602-4144

Region Description

Geographical Indication

Meatballs

Aegean RegionBölge Tanıtımı

Coğrafi İşaret

Köfte

Ege Bölgesi

Sayı

Makale detayları

Yazarlar: Seren Kavas | Turgay Bucak

Yayıncı: Çanakkale Onsekiz Mart University

Ana Başlıklar: Gastronomi

Dergi: Gastroia: Journal of Gastronomy And Travel Research Vol.7 Issue 2, pp.328-345

Belge Tipi: Makale

Yayın Tarihi: 10/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001303464

pISSN: 2602-4144

Sayı

Yazarlar:

Seren Kavas | Turgay Bucak

Yayıncı:

Çanakkale Onsekiz Mart University

Ana Başlıklar:

Gastronomi

Dergi:

Gastroia: Journal of Gastronomy And Travel Research Vol.7 Issue 2, pp.328-345

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001303464

pISSN:

2602-4144