PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS

Floribert Patrick C. ENDONG

doi:https://doi.org/10.18221/bujss.777426

Makale detayları

PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS

Yazarlar:

Floribert Patrick C. ENDONG

Yayıncı:

Beykent University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Beykent Üniversitesi Sosyal Bilimler Dergisi 2021 Vol.14 Issue 1, pp.8-20

Belge Tipi:

Makale

Yayın Tarihi:

6/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000890573

Sıklık:

Aylık

eISSN:

2667-4955

pISSN:

1307-5063

DOI:

https://doi.org/10.18221/bujss.777426

Anahtar kelimeler:

Özet:

 

The myth of media imperialism (presumably engendered by the globalisation current) has motivated most less developed countries to adopt customised media policies geared towards cultural protectionism. In line with this protectionist movement, Nigeria has adopted a local content policy which, over the years, has militated for a national media output which is dominantly shaped according to its local cultural specificities. This policy which strongly urges endogenous broadcasters to thrive to attain a 100 percent local content has variously been assessed by media practitioners and ideologues. Using secondary sources and critical observations, this paper argues that, although laudable, the idea of resorting to local content regulation for cultural protection in the Nigerian media sphere has been poorly conceived. Government has so far failed to provide all the accompanying measures to secure the success of this policy. As conceived by Nigeria, the policy does not provide a comprehensive and clear cut definition of local program and Nigerianess. Also, the policy’s insistence on a 70-100 percent is utopian. It really overlooks the fact that Nigerian audiences have progressively become Westernised and logic will want media producers to pragmatically go for western or westernised media programs, so as to stay afloat.

 

The myth of media imperialism (presumably engendered by the globalisation current) has motivated most less developed countries to adopt customised media policies geared towards cultural protectionism. In line with this protectionist movement, Nigeria has adopted a local content policy which, over the years, has militated for a national media output which is dominantly shaped according to its local cultural specificities. This policy which strongly urges endogenous broadcasters to thrive to attain a 100 percent local content has variously been assessedby media practitioners and ideologues. Using secondary sources and critical observations, this paper argues that, although laudable, the idea of resorting to local content regulation for cultural protection in the Nigerian media sphere has been poorly conceived. Government has so far failed to provide all the accompanying measures to secure the success of this policy. As conceived by Nigeria, the policy does not provide a comprehensive and clear cut definition of local program and Nigerianess. Also, the policy’s insistence on a 70-100 percent isutopian. It really overlooks the fact that Nigerian audiences have progressively become Westernised and logic will want media producers to pragmatically go for western or westernised media programs, so as to stay afloat. .

Makale detayları

PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS

Yazarlar:

Floribert Patrick C. ENDONG

Yayıncı:

Beykent University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Beykent Üniversitesi Sosyal Bilimler Dergisi 2021 Vol.14 Issue 1, pp.8-20

Belge Tipi:

Makale

Yayın Tarihi:

6/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000890573

Sıklık:

Aylık

eISSN:

2667-4955

pISSN:

1307-5063

DOI:

https://doi.org/10.18221/bujss.777426

Cultural Protectionism

Cultural Globalisation

Local Content

Local Content Regulation

Media Indigenization

Media Imperialism

Westernisation

Sayı

Makale detayları

Yazarlar: Floribert Patrick C. ENDONG

Yayıncı: Beykent University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Beykent Üniversitesi Sosyal Bilimler Dergisi 2021 Vol.14 Issue 1, pp.8-20

Belge Tipi: Makale

Yayın Tarihi: 6/2021

Belge Dili: İngilizce

Document ID (Org No.): 2000890573

Sıklık: Aylık

eISSN: 2667-4955

pISSN: 1307-5063

DOI: https://doi.org/10.18221/bujss.777426

Sayı

Yazarlar:

Floribert Patrick C. ENDONG

Yayıncı:

Beykent University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Beykent Üniversitesi Sosyal Bilimler Dergisi 2021 Vol.14 Issue 1, pp.8-20

Belge Tipi:

Makale

Yayın Tarihi:

6/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000890573

Sıklık:

Aylık

eISSN:

2667-4955

pISSN:

1307-5063

DOI:

https://doi.org/10.18221/bujss.777426