Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers

Beril Han Celik

Makale detayları

Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers

Yazarlar:

Beril Han Celik

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Yeni Medya Issue 17, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001335047

pISSN:

2587-1285

Anahtar kelimeler:

Özet:

 Artificial intelligence AI is rapidly advancing and becoming integrated into nearly every aspect of daily life, from science, technology, transportation, healthcare to finance, education, and entertainment. As AI technologies evolve, the way the public learns about AI will be crucial for its acceptance and integration into society. Media can play a pivotal role not only in informing the public but also in shaping perceptions of AI, influencing whether it is viewed from a positive or negative perspective. How AI is portrayed in the media can affect the publics understanding and willingness to embrace these technologies. Is AI presented in the media through the opportunities it offers to society, or is the focus placed on its potential challenges? Given the influential role of media in shaping public opinion, it is crucial to examine whether the portrayal of AI in news articles fosters understanding of it through a positive or negative lens. Therefore, this study focuses on how narratives in US newspapers cover the topic Artificial Intelligence AI. The study analyzes 166 AI-related articles from three different newspapers between January 1, 2014, and December 31, 2023, using content analysis method. The research reveals a balanced portrayal of AI across the three newspapers, highlighting artificial intelligences potential benefits and ethical challenges. Positive narratives emphasize technological advancements and societal benefits, while negative narratives focus on ethical concerns such as privacy and surveillance issues.

 Artificial intelligence AI is rapidly advancing and becoming integrated into nearly every aspect of daily life, from science, technology, transportation, healthcare to finance, education, and entertainment. As AI technologies evolve, the way the public learns about AI will be crucial for its acceptance and integration into society. Media can play a pivotal role not only in informing the public but also in shaping perceptions of AI, influencing whether it is viewed from a positive or negative perspective. How AI is portrayed in the media can affect the publics understanding and willingness to embrace these technologies. Is AI presented in the media through the opportunities it offers to society, or is the focus placed on its potential challenges? Given the influential role of media in shaping public opinion, it is crucial to examine whether the portrayal of AI in news articles fosters understanding of it through a positive or negative lens. Therefore, this study focuses on how narratives in US newspapers cover the topic Artificial Intelligence AI. The study analyzes 166 AI-related articles from three different newspapers between January 1, 2014, and December 31, 2023, using content analysis method. The research reveals a balanced portrayal of AI across the three newspapers, highlighting artificial intelligences potential benefits and ethical challenges. Positive narratives emphasize technological advancements and societal benefits, while negative narratives focus on ethical concerns such as privacy and surveillance issues.

 Artificial intelligence AI is rapidly advancing and becoming integrated into nearly every aspect of daily life, from science, technology, transportation, healthcare to finance, education, and entertainment. As AI technologies evolve, the way the public learns about AI will be crucial for its acceptance and integration into society. Media can play a pivotal role not only in informing the public but also in shaping perceptions of AI, influencing whether it is viewed from a positive or negative perspective. How AI is portrayed in the media can affect the publics understanding and willingness to embrace these technologies. Is AI presented in the media through the opportunities it offers to society, or is the focus placed on its potential challenges? Given the influential role of media in shaping public opinion, it is crucial to examine whether the portrayal of AI in news articles fosters understanding of it through a positive or negative lens. Therefore, this study focuses on how narratives in US newspapers cover the topic Artificial Intelligence AI. The study analyzes 166 AI-related articles from three different newspapers between January 1, 2014, and December 31, 2023, using content analysis method. The research reveals a balanced portrayal of AI across the three newspapers, highlighting artificial intelligences potential benefits and ethical challenges. Positive narratives emphasize technological advancements and societal benefits, while negative narratives focus on ethical concerns such as privacy and surveillance issues.

 Yapay zeka YZ hızla gelişmekte ve bilim, teknoloji, ulaşım, sağlık hizmetleri, finans, eğitim ve eğlence gibi günlük hayatın her alanına entegre olmaktadır. YZ teknolojileri geliştikçe, halkın bu konuda nasıl bilgi edindiği, YZnin toplum tarafından kabul edilmesi ve benimsenmesi anlamında kritik bir öneme sahip olacaktır. Medya, yalnızca halkı bilgilendirmekle kalmayıp, aynı zamanda YZye dair algıların şekillenmesinde de önemli bir rol oynayabilir ve halkın bakış açısını olumlu ya da olumsuz şekilde etkileyebilir. YZnin medyada nasıl tasvir edildiği, halkın bu teknolojilere yönelik algısını ve benimseme eğilimini etkileyebilir. Medyanın YZyi sunumunda, yapay zekanın halka sağladığı fırsatlara mı yoksa potansiyel tehlikelere mi odaklanılıyor? Medyanın kamuoyu üzerindeki etkisi dikkate alındığında, haber makalelerinin YZyi olumlu mu yoksa olumsuz bir bakış açısıyla mı sunduğunu incelemek önem taşımaktadır. Bu nedenle, bu çalışma ABD gazetelerinde yapay zekanın nasıl ele alındığını mercek altına almaktadır. Çalışma, 1 Ocak 2014 ile 31 Aralık 2023 tarihleri arasında üç farklı gazeteden 166 YZ ile ilgili makaleyi içerik analizi yöntemi kullanarak incelemektedir. Araştırma, üç gazete genelinde YZnin dengeli bir şekilde ele alındığını ortaya koymaktadır ve yapay zekanın toplum açısından potansiyel faydaları ile oluşturduğu etik sorunları vurgulamaktadır. Olumlu anlatılar teknolojik gelişmeleri ve toplumsal faydaları öne çıkarırken, olumsuz anlatılar gizlilik ve gözetim gibi etik endişelere odaklanmaktadır.

Makale detayları

Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers

Yazarlar:

Beril Han Celik

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Yeni Medya Issue 17, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001335047

pISSN:

2587-1285

Artificial Intelligence

Media Narratives

Agenda-Setting Theory

Public Perception

US Newspapers

Media Coverage of AIYapay Zeka

Medya Anlatıları

Gündem Belirleme Teorisi

Kamu Algısı

ABD Gazeteleri

Sayı

Makale detayları

Yazarlar: Beril Han Celik

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer)

Dergi: Yeni Medya Issue 17, pp.1-15

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001335047

pISSN: 2587-1285

Sayı

Yazarlar:

Beril Han Celik

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Yeni Medya Issue 17, pp.1-15

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001335047

pISSN:

2587-1285