Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption

Sevtap ÜNAL; F. Gorgun DEVECİ; Tuğba YILDIZ

Makale detayları

Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption

Yazarlar:

Sevtap ÜNAL | F. Gorgun DEVECİ | Tuğba YILDIZ

Yayıncı:

Istanbul University

Ana Başlıklar:

Yönetim

Dergi:

Istanbul Business Research 2019 Vol.48 Issue 1, pp.1-35

Belge Tipi:

Makale

Yayın Tarihi:

5/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000480139

Sıklık:

İki Yıllık

eISSN:

2630-5488

Özet:

 


The main aim of this study is determining which consumption motives and personal and social factors affect organic food buying decisions. Ajzen’s Planned Behavior Theory (TPB) is used to explain consumers’ organic food selection behaviors. In addition, the moderating role of uncertainty about organic foods and the mediating role of the price of organic foods were tested. Data were gathered via a survey of consumers of organic foods in Turkey. The research model was tested by Structural Equation Modeling (SEM) via Smart PLS3. The findings showed that consumptions motives of healthiness, easiness, mood, and convenience-price of organic foods motivate consumers to buy organic foods. In addition, environmental concern and negative emotions influence on attitudes towards organic foods and purchase intentions. On the other hand, subjective norms and self-monitoring do not influence attitudes towards organic foods and subsequent purchase intentions. Uncertainty has a moderating effect on the relationship between attitudes and purchase intentions whereas price has no mediating effect on the relationship between attitudes and purchase intentions. 

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Makale detayları

Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption

Yazarlar: Sevtap ÜNAL | F. Gorgun DEVECİ | Tuğba YILDIZ

Yayıncı: Istanbul University

Ana Başlıklar: Yönetim

Dergi: Istanbul Business Research 2019 Vol.48 Issue 1, pp.1-35

Belge Tipi: Makale

Yayın Tarihi: 5/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000480139

Sıklık: İki Yıllık

eISSN: 2630-5488

Sayı

Yazarlar:

Sevtap ÜNAL | F. Gorgun DEVECİ | Tuğba YILDIZ

Yayıncı:

Istanbul University

Ana Başlıklar:

Yönetim

Dergi:

Istanbul Business Research 2019 Vol.48 Issue 1, pp.1-35

Belge Tipi:

Makale

Yayın Tarihi:

5/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000480139

Sıklık:

İki Yıllık

eISSN:

2630-5488