Tourism Destinations and Brand Image Research

Güliz COŞKUN

Makale detayları

Tourism Destinations and Brand Image Research

Yazarlar:

Güliz COŞKUN

Yayıncı:

Gülay BULGAN

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

International Journal of Global Tourism Research 2021 Vol.5 Issue 2, pp.68-76

Belge Tipi:

Makale

Yayın Tarihi:

12/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000639417

Sıklık:

İki Yıllık

eISSN:

2587-2745

Özet:

 

ABSTRACTTourism has a strong influence on the economies of tourist receiving countries. Especially some developing countries depend on tourism revenues as a major source of income. For this reason, while destinations put a lot of effort to attract more tourists and increase tourism revenue, the competition among these destinations increase day by day. Positive image for a destination is important to attract more tourists and generate foreign income. A distorted negative image of a country will lead the decrease in tourist numbers and increase marketing expenses to restore the image. Therefore, the research on tourism destination image is vital for tourist receiving countries. Being one of the most tourist receiving countries in Europe, Turkey is perceived as an inexpensive destination for sea, sun and sand tourism. Tourism planners need more insight into Turkey’s brand image in order to implement strategies to restore its image. This study aims to review the destination branding literature and provide recommendations on the possible research topics in this area of research. .

Makale detayları

Tourism Destinations and Brand Image Research

Yazarlar: Güliz COŞKUN

Yayıncı: Gülay BULGAN

Ana Başlıklar: Kamu mallarının idaresi

Dergi: International Journal of Global Tourism Research 2021 Vol.5 Issue 2, pp.68-76

Belge Tipi: Makale

Yayın Tarihi: 12/2021

Belge Dili: İngilizce

Document ID (Org No.): 2000639417

Sıklık: İki Yıllık

eISSN: 2587-2745

Sayı

Yazarlar:

Güliz COŞKUN

Yayıncı:

Gülay BULGAN

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

International Journal of Global Tourism Research 2021 Vol.5 Issue 2, pp.68-76

Belge Tipi:

Makale

Yayın Tarihi:

12/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000639417

Sıklık:

İki Yıllık

eISSN:

2587-2745