A RESEARCH ON TWITTER (X) REGARDING THE DOMAINS AND CLASSIFICATIONS OF PHENOMENON AND CONCEPT ACCOUNTS IN SOCIAL MEDIA

Alican Bilgiç; Vahit İlhan

Makale detayları

A RESEARCH ON TWITTER (X) REGARDING THE DOMAINS AND CLASSIFICATIONS OF PHENOMENON AND CONCEPT ACCOUNTS IN SOCIAL MEDIA

Yazarlar:

Alican Bilgiç | Vahit İlhan

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi

Dergi:

Erciyes Akademi Vol.38 Issue 2, pp.511-527

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320538

pISSN:

2757-7031

Anahtar kelimeler:

Özet:

 Social media, which has become widespread with developing technology, has revealed important opinion leaders, phenomena and content producers that appeal to different segments. In this context, social media platforms, which are used by everyone who uses smartphones, tablets and computers for different purposes such as being informed about the current situation, having fun, getting information and producing personal content, have made the people and characters, who are placed in important places by the users according to their number of followers, the opinion leaders of social media. Thanks to the features of social media such as quickly creating a sphere of influence and easily interacting with followers by keeping their finger on the pulse, new opinion leaders, especially those defined with terms such as phenomenoninfluencer, have emerged. On the other hand, in the information density, many influential accounts that provide users with information and opinions about their interests and share within a certain theme are gradually increasing their number of followers. In this study, the domains of accounts and pages that are valued by social media users according to the number of followers were investigated. In line with the content analysis, it has been determined that every account and page with high followers should not be positioned in the same status and that there are differences between them. By revealing the differences in the purposes and usage styles of the accounts and pages examined, these accounts were classified as concept and phenomenon accounts.

 Social media, which has become widespread with developing technology, has revealed important opinion leaders, phenomena and content producers that appeal to different segments. In this context, social media platforms, which are used by everyone who uses smartphones, tablets and computers for different purposes such as being informed about the current situation, having fun, getting information and producing personal content, have made the people and characters, who are placed in important places by the users according to their number of followers, the opinion leaders of social media. Thanks to the features of social media such as quickly creating a sphere of influence and easily interacting with followers by keeping their finger on the pulse, new opinion leaders, especially those defined with terms such as phenomenoninfluencer, have emerged. On the other hand, in the information density, many influential accounts that provide users with information and opinions about their interests and share within a certain theme are gradually increasing their number of followers. In this study, the domains of accounts and pages that are valued by social media users according to the number of followers were investigated. In line with the content analysis, it has been determined that every account and page with high followers should not be positioned in the same status and that there are differences between them. By revealing the differences in the purposes and usage styles of the accounts and pages examined, these accounts were classified as concept and phenomenon accounts.

 Social media, which has become widespread with developing technology, has revealed important opinion leaders, phenomena and content producers that appeal to different segments. In this context, social media platforms, which are used by everyone who uses smartphones, tablets and computers for different purposes such as being informed about the current situation, having fun, getting information and producing personal content, have made the people and characters, who are placed in important places by the users according to their number of followers, the opinion leaders of social media. Thanks to the features of social media such as quickly creating a sphere of influence and easily interacting with followers by keeping their finger on the pulse, new opinion leaders, especially those defined with terms such as phenomenoninfluencer, have emerged. On the other hand, in the information density, many influential accounts that provide users with information and opinions about their interests and share within a certain theme are gradually increasing their number of followers. In this study, the domains of accounts and pages that are valued by social media users according to the number of followers were investigated. In line with the content analysis, it has been determined that every account and page with high followers should not be positioned in the same status and that there are differences between them. By revealing the differences in the purposes and usage styles of the accounts and pages examined, these accounts were classified as concept and phenomenon accounts.

 Gelişen teknoloji ile yaygınlaşan sosyal medya, beraberinde farklı kesimlere hitap eden önemli kanaat önderlerini, fenomenleri ve içerik üreticilerini ortaya çıkarmıştır. Bu kapsamda akıllı telefon, tablet ve bilgisayar kullanan herkesin gündemden haberdar olmak, eğlenmek, bilgi almak, kişisel içeriklerini üretmek gibi farklı amaçlar için kullandıkları sosyal medya platformları, kullanıcılar tarafından takipçi sayılarına göre önemli yerlere konulan kişi ve karakterleri, sosyal medyanın kanaat önderleri konumuna getirmiştir. Sosyal medyanın hızlı etki alanı oluşturma ve takipçilerin nabzını tutarak onlarla kolayca etkileşim kurma gibi özellikleri sayesinde, özellikle fenomeninfluencer gibi terimlerle tanımlanan yeni kanaat önderleri ortaya çıkmıştır. Diğer taraftan enformasyon yoğunluğunda kullanıcılara ilgi alanlarına yönelik bilgi ve görüşler ulaştıran ve belirli bir tema dahilinde paylaşım yapan çok sayıda etkili hesap, takipçi sayısını giderek artırmaktadır. Bu çalışmada, sosyal medya kullanıcıları tarafından takipçi sayısına göre değer atfedilen hesapların ve sayfaların etki alanları araştırılmıştır. Yapılan içerik analizi doğrultusunda belirlenen yüksek takipçiye sahip her hesap ve sayfanın aynı statüde konumlandırılmaması gerektiği ve aralarındaki farklılıklar olduğu belirlenmiştir. İncelenen hesap ve sayfaların amaç ve kullanım biçimlerinin farklılıkları ortaya konularak bu hesaplar, konsept ve fenomen hesaplar olarak sınıflandırılmıştır.

Makale detayları

A RESEARCH ON TWITTER (X) REGARDING THE DOMAINS AND CLASSIFICATIONS OF PHENOMENON AND CONCEPT ACCOUNTS IN SOCIAL MEDIA

Yazarlar:

Alican Bilgiç | Vahit İlhan

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi

Dergi:

Erciyes Akademi Vol.38 Issue 2, pp.511-527

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320538

pISSN:

2757-7031

Social media

Twitter (X)

Opinion leadership

Concept account

PhenomenonSosyal medya

Twitter (X)

Kanaat önderliği

Konsept hesap

Fenomen

Sayı

Makale detayları

Yazarlar: Alican Bilgiç | Vahit İlhan

Yayıncı: Erciyes University

Ana Başlıklar: İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi

Dergi: Erciyes Akademi Vol.38 Issue 2, pp.511-527

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001320538

pISSN: 2757-7031

Sayı

Yazarlar:

Alican Bilgiç | Vahit İlhan

Yayıncı:

Erciyes University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Uygulamaları ve Analizi

Dergi:

Erciyes Akademi Vol.38 Issue 2, pp.511-527

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320538

pISSN:

2757-7031